Cindy Bezuidenhout
Johannesburg
Summary
PROFILE Experienced candidate with 20 years solid internet, intranet and communications skills. Ability to create and present digital & brand strategies from start to finish. Strong copywriting skills and able to write effective headlines in conjunction with effective messaging for web headers and copy for pages. Ability to communicate with clients directly, and present work through various phases. Constantly monitoring and improving websites. Expert knowledge of SEO and expertise in Google AdWords, Keywords, Metadata and Web Analytics. Ability to suggest ideas, and practices to improve the outcome of the project and meet project goals. Strong communication, design and creative thinking skills with knowledge of UX interface design and ability to lead designer. Experience with Adobe Pro and programming languages. Project Management exposure with one year’s success in promoting website strategic vision through strategy, design and architecture. Expertise with JavaScript, and at least one modern JavaScript framework library (ReactJS), Angular, VueJS etc.). Expertise with HTML5 and CSS3/Sass. Graphic design experience (Photoshop etc.). Practical knowledge of front end build systems like AEM and CMS. Experience with front-end performance, monitoring, and testing. Passion for product design and UX. Excellent design background (inclusive of website front-end design with a modern style. Comfortable working with numbers and evaluating/analyzing large sets of data in excel. Ability to work under high pressure and to prioritize work deadlines (over other commitments). Interested in digital and design technologies, trends and product management. Attention to detail and high quality work at all times. Results-driven [Job Title] with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
19
19
years of professional experience
Work History
CEO
Catalisto – Headquarters
- Please refer to attached reference letter
- Address: 157 East 86th Street
African Country Manager), CGES (Human Resources Manager)
Euline Ferreira
- Tel: 27 (067) 886-8843
Senior Data Analyst
Arena Holdings
12.2022 - 11.2022
- Informing and coaching clients to develop a better understanding of the role of data and the inherent possibilities this represents – from optimizing incremental behaviors and performance to transforming the future and fortunes of a business
- Building innovative and effective approaches to solve client's analytics problems and communicating clear and relevant results and methodologies
- Designing experiments and testing hypotheses from which to draw possible approaches and recommendations
- Developing data strategy and building measurement framework, KPIs and data architecture
- Handling and mining of large, diverse data sets with an ability to work with both structured and unstructured data
- Building sophisticated dashboards
- Managing large scale data projects
- Working with the clients directly they have the experience to determine the right hypothesis to test, to define the right methodologies to query and extract insights and be brilliant in delivery of outcomes and recommendations
- Interpreting the analysis to tell a straightforward and compelling business and communicate this effectively to a wide audience with different business interests and skill sets
- By identifying trends and patterns they help organizations’ make better business decisions
- Involved in recruitment and selection decisions
- Focused on the personal and professional development of their team.
SEO Digital Specialist
Emisha Systems
10.2022 - 03.2022
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Marketing Manager
CGES | Group Ecosystem Services
01.2020 - 10.2020
- Ensure the development and implementation of CJ Students strategic brand / marketing plans which align with overall group strategy
- Managing global integrity of the brand across CJ Students
- Implementing marketing global best practices
- Maximizing the brand’s marketing digital footprint
- Managing and leveraging the CJ Students workshops and marketing forums
- Accountable to initiate the relevant brand and consumer research programmes
- Developing strategies for intake for CJ Students
- Accountable to develop, launch an implement a student strategy for student accommodation
- Forging strategic relationships and alliances with related stakeholders.
Research Analyst
Catalisto
11.2020 - 02.2020
- Create and maintain high quality, accurate and in depth research enabling clients to better protect their information systems, operational technology networks, and key and sensitive people, data and assets
- Develop a deep understanding of the capabilities and resources CISOs and CTOs require to be successful as cybersecurity professionals and make organizational decisions about cybersecurity technologies
- Be able to predict the tools and solutions that best prepare and enable cybersecurity professionals to defend their organizations
- Conduct primary and secondary research into key aspects of the responsibilities of cybersecurity professionals, including the relevant technology landscape and the application of those technologies to business needs regarding information and operational system security
- Research includes telephone interviews, online surveys and internal and third party data
- Maintain and deliver research projects, including establishing project plans, reporting progress, coordinating and conducting research, and providing insight and research outputs to agreed deadlines
- Write research documents (a combination of long-form and short-form reports, vendor and solution profiles in Catalisto's system) for multiple major streams of research
- Present webinars on research topics to Catalisto client and stakeholder communities
- Collaborate with experts within Catalisto and in our broader community to develop a complete context for cybersecurity and risk management solution trends and writing reports that leverages their expertise
- Build trusted relationships with leading cybersecurity thought leaders as well as technology vendors and the journalists who cover the area
- Consult with clients to apply research in the context of their specific business environment and help solve their problems with accurate information and actionable advice
- Present at Catalisto events, lead vendor briefings, deliver client webinars and field press inquiries as necessary
- Use social media and other channels to develop visibility for your research and Catalisto, and establish an industry presence as an influential thought leader in the sector
- Support team members in research collaboration, idea development and higher-order strategic thinking.
PPE Tech (National Sales Manager)
Power Plant Electrical Technologies
05.2019 - 12.2019
- Reason for leaving: Travelling, Mr
- Willie Basson (passed away in July 2021 from COVID-19)
Digital Content Online Manager
ABSA Limited
04.2017 - 10.2018
- Develop and manage all printed media, digital media, websites and multiple routes to advertising
- Develop and maintain a marketing and advertising budget, managed for most effect market penetration
- Optimize the existing company website and develop supporting websites for our areas of focus or specialization
- Undertake special projects from time to time, as required to streamline and optimize the systems and processes within the organization
- Google SEO and development and publish of content
- Review the priorities of all initiatives and is to follow the direction provided by the management team to review and re-prioritize goals as and when required
- Reason for leaving: Departmental Breakdown
- Lead Experience & Business - Africa Technology Design
- Develop design solutions for various platforms
- Establish consistent brand and creative designs
- Communicate ideas with project managers’ user mock-up and look books
- Collect feedback from project managers and adjust approach to cater to criteria
- Oversees market research, monitors competitive activity and identifies customer needs
- Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify opportunities to expand market share
- Maintains current status of customer requirements for existing and future products, feedback to head quarter R&D team
- Within a project identify customer needs, expectations and current performance at different touch points, plus design of aspirational experiences to meet these needs
- Assist teams from across the business to execute their strategic agenda
- Represent customer experience at relevant forums across the business
- Assist in process improvement, analysis and business process management functions – either as standalone projects or as part of wider programmes of change
- In-depth understanding of external factors influencing customer experience locally as well as internationally - such as international innovation, changing legislation, governance, industry application; as well as internal factors
- Assist in delivering projects which lead to the creation of an industry leading customer experience which is notably different, far exceeds expectations and is at the global 2 forefront of simplicity and usability while still maintaining the depth and rich functionality of the Absa product set
- Leverage insight and data to ensure that products/services/solutions are truly designed around the customer/client
- Define and conduct (or partner with others to conduct) appropriate research activities, and evaluate finding
- Develop scenarios, navigation models and prototypes for demonstration of concept
- Liaised with developers and designers in executing product owners’ and stakeholder requirements
- Developed customer user journeys to create products that customers actually use and need in accordance with stakeholders’ requirements
- Design, develop and deliver through integrated teams ongoing customer experience improvements as well as innovations which provide Absa/Barclays with sources of significant differentiation and competitive advantage
- Review and approve the output of the design and technical teams to ensure that the planned user experience is achieved during implementation
- Assist in process improvement, analysis and business process management functions – either as standalone projects or as part of wider programmes of change
- Work collaboratively in a team that elicits and documents functional requirements and prioritization from business stakeholders through workshops and relevant documentation while tracking implementation delivery and reporting on progress
- Work with insight teams to develop a comprehensive understanding of the market, including customer needs, buying behaviours and competitor strategies, and identification of opportunities to leverage this information through great customer experiences through benchmarking, heuristic reviews and surveys
- Plan, design and execute user testing, including stakeholder interviews, focus groups, contextual enquiry and usability testing – in partnership with external vendors if necessary
- Understand and help mitigate potential risks which the strategic customer experience initiatives may pose to the organization and adopt ideas to minimize such exposure to risks
- Provide assistance on the ideal ‘consumer experience’ by helping to develop key capabilities that differentiate clients and meet consumer needs e.g
- Define cross channel implications and opportunities, define impact to brand, etc
- Develop relationships with colleagues and stakeholders across Barclays to ensure development and delivery of consistently great customer experiences that drive customer intimacy and leverage best practice
- Manage 3rd party agencies for the delivery of testing, UX and Design work according to agreed quality standards and timeframe
- Pursue own development to increase personal effectiveness, acknowledging strengths and areas for development
Content Manager
ABSA Limited
09.2013 - 04.2017
- Reason for leaving: Better position internally, Online (Digital)
- Daily data management on Adobe Omniture for all Absa webpages regarding KPI's, and compiling monthly reports to reflect sales fulfillment
- Advise management on design and IT digital marketing-related topics
- Ability to implement front-end design to the back-end and be well versed in the overall web development (good knowledge of CMS, AEM)
- Creating competitor analysis on Omniture for colleagues to send to various product owners for their webpages
- Design and management of reports and data for the distribution area
- In depth analysis of various data types to identify trends, opportunities and threats in all areas
- Innovate and design processes and tools to add value in the form of data reporting or tools to simplify processes
- Adhering to the editorial style guide, ensuring high-quality, error-free copy is produced
- Ensuring consistency of message and tone, coherence and alignment to the brand philosophy in written communication documents
- Working with the creative teams (design, marketing and language services) to brainstorm content ideas, in line with the strategy and in support of various brand initiatives
- Worked closely with the Digital Marketing team to implement marketing strategies for product promotions on the website
- Extracting and designing Omniture data reports for specific product owners to reflect performance of sales fulfillment online etc
- Transform quantitative and qualitative project performance insights from centralized and dispersed data sources to visually appealing and impactful presentations through PowerPoint
- Design compelling, accurate and engaging data visualizations (diagrams) that tell stories with data succinctly
- Manage content strategy, writing and editing from headquarters in JHB
- Content production, management, editing and quality control tasks
- Work in conjunction with multiple departments and 3rd parties
- Produce powerful content to help generate leads, brand exposure and increase online market share
- Worked on the www.absa.co.za revamp which went live on 16 July 2016
- Portfolios included:
- Absa Rewards: https://www.absa.co.za/personal/bank/absa-rewards/explore/
- Islamic Banking: https://www.absa.co.za/personal/bank/islamic-banking/explore/
- Private Banking: https://www.absa.co.za/private-banking/
- Manage and revamp of content for new Barclays Kenya website (www.barclays.co.ke)
- Search Engine Optimization (SEO) of content
- Obtain written or verbal approval from Content Strategist and business owners using skills and knowledge of the available internal and external online technologies to determine best approaches with regards to online environment
- Create architectural structure, wireframes, sitemaps and copy outlines and obtain verbal or written approval from the Content Strategist to proceed with a web page
- Source imagery and graphics, marketing & promotional material, strategy documentation and any other material
- Compile business requirements and change request documents detailing approaches, requestor and business requirements using pre-set templates
- Ensure that business owners and content contributors understand and abide by the Online Channel engagement processes
- Understand and enforce the Online corporate and brand identity governance principals in relation to all changes and projects undertaken on behalf of the business owners and content contributor.
Risk Technical Engineer and Project Coordinator
FirstRand Limited
05.2011 - 07.2012
- Reason for leaving: Contract expired
- Diary management
- Minute taking
- Capturing of invoices on Oracle
- Compiling presentations for EXCO and Management meetings
- Coordinate events for farewells, lunches and special events
- Assisted for the Open Pages System – Operational Risk Management System
- Duties entail loading of loss events, user access and key risk indicators
- Working on Open Pages workflows and inactivating KRIs
- Creating User Profiles for Open Pages access
- Resetting passwords for users on Open Pages
Programme Coordinator
Wits Business School
02.2010 - 02.2011
- PDM Programme Reason for leaving: Contract expired
- Coordinate exams for MBA , MM and PDM classes
- Compile timetables and schedules for PDM part-time and full-time classes
- Administrative aspects of the PDM course Attend to queries for PDM course
- Liaise with lecturers and students regarding PDM
- Coordination of syndicate lists and timetables for the PDM classes
- Counseling and support for PDM students
- Research on PDM students and study material for students
- Liaising with the WBS library pertaining to textbooks for students and lecturers.
Personal Assistant/Researcher
Wits Business School
10.2007 - 01.2010
- Reason for leaving: Contract expired
- Conduct research for Academic Director of WBS with regards to copyright infringement regulations and journal articles
- Diary management
- Distribute and process evaluation forms to class reps and lecturers including Academics
- Minute taking and compiling agendas for Academics' meetings
- Liaising with CLTD department in terms of collating and distributing evaluation surveys
- Attending and assisting with WBS open days, events and registration
- Collating information for the Academic Director on spreadsheets
- Compiling contracts for lectures and following up with finance dept
- Arranging meetings for the Academic Director
- Liaising with the class reps for the MBA and PDM courses
- Office management including telephone messages
- Liaising with WBS students and staff with regards to queries.
Communications Officer
NIOH, Restructuring
09.2006 - 09.2007
- Manage and edit the content of the internet and intranet of the NIOH
- Attend to queries on NIOH publications and update the mailing and publication lists
- Develop and edit brochures and newsletters for the NIOH
- Prior to implementation, piloting and refining new concepts and programmes in conjunction with managers and other key stakeholders
- Distribute and manage the NIOH Clearing House for Occupational Health Information, liaising with national and regional organizations and practitioners
- Assist in the development and implementation of programmes and initiatives to increase NIOH exposure
- Liaise closely with the NIOH Library staff on NIOH publications and journals
- Develop, implement and analyze and analyze campaigns to promote NIOH image
- Facilitating programmes and initiatives to improve services by optimizing the business
- Coordinating the development of the strategic NIOH business plan
- Gather and disseminate relevant occupational health information to stakeholders
- Run Handle queries regarding the technical aspects of occupational health
- Facilitate education and training of NIOH staff members on client service
- Assist with documentation of training and skills and development procedures
- Hosting of group events, seminars, exhibitions and visits to NIOH
- Photography for events and exhibitions at the NIOH.
Secretary/PR Marketing Assistant
HWSETA
10.2004 - 09.2006
- Reason for leaving: Better prospects
- Manage and maintain the content of the HWSETA website
- Develop media kits, brochures and coordinate activities for various events
- Coordinating all newsletters to adhere to HWSETA standards
- Assist with the compilation of training programmes for HWSETA staff
- Development and compiling of HWSETA annual reports, newsletters and brochures
- Attend and exhibit at various workshops for the HWSETA
- Coordinate and communicate with all the stakeholders
- Design, proofread and edit documents, forms and letterheads
- Assist with the coordination of HWSETA’s Annual General Meeting, NSDS II Conference and Graduation ceremonies and exhibitions
- Assist with the preparation of presentations for the HR Induction process
- Assist with the performance management and performance agreement tasks
- Compiling of HR interview schedules and HR interview questions
- Shortlisting cvs for possible candidates
- Provide administrative and secretarial support services to the HR Manager in daily operations
- Assist with the Quality Management System and arrange meetings for the Executive Manager: HR
Client Liaison Officer
CSIR
04.2004 - 10.2004
- Reason for leaving: Better prospects
- Assisting clients in understanding the services provided by CSIR Manufacturing and Materials Technology
- Ensuring that the focus in the market of various product designs is on the rapid product development and tooling design needs of the plastics converter industry and the packaging industry
- Providing and enhancing a reputable image of the CSIR Manufacturing and Materials division on the metals processing industries
- Managing and supervising the switchboard, including administration and filing
- Managing and supervising the car pool system
- Placing orders on the e-procurement system
- Liaising with internal staff members and external stakeholders
- Website content maintenance for the CSIR M&Mtek Division
- Management of register for photo development
- Assisting with travel arrangements for staff members
- Managing and sorting test certificates for the Debtors department and its clients
- Managing the courier service and dealing with the sales representatives in respect of account queries, delays
- Assisting all engineers with job quotes and their general job queries on MS Access
- Assisting with the New Client Invoices information in connection with implementing a system whereby client information is readily accessible
- Internship as part of BA Corporate Communication’s Degree
Voluntary IT Support Staff and Program Coordinator
Kubical ICT, Summit
08.2003 - 09.2003
- Loading software onto computer networks and assisting with the helpdesk
- Informing clients of the various IT products and software conducive to their needs
- Assisted with technical faults and installing
- Registration and installing systems
- Supervised conference activities and coordinated programs.
Education
6 Course Certificates - 1 Capstone Project Smartphone Emerging Technologies -
Yonsei University
2016
Internet Emerging Technologies -
Yonsei University
2016
Internet of Things & Augmented Reality Emerging Technologies -
Yonsei University
2016
Wireless Communication Emerging Technologies -
Yonsei University
2016
Emerging Technologies Capstone -
Yonsei University
2016
Associate of Arts - Copywriting
Red & Yellow School of Creativity
Johannesburg South Africa12.2015
Associate of Arts - Digital Marketing
Red & Yellow Creative School
Johannesburg, South Africa09.2014
Associate of Arts - Project Management
College Campus
Johannesburg South Africa06.2007
Diploma - Project Management
College Campus
2007
Web Analytics Programme -
University of Johannesburg
2002
GED -
Mc Auley House School
Johannesburg South Africa12.1997
Skills
- Microsoft Office Suite 2018 Excel Word PowerPoint Internet Email
- Open Pages Risk Management System Oracle System CorelDraw
- Microsoft Project Photoshop Adobe Acrobat Business Writing Skills
- Google AdWords, Zen Garden Training, Agile Training, OmniGraffle, Sketch, Customer Journeys, SQL, Windows and Networks, Reporting Services, VBA, Access, SEMRush, Google Search Console, Google Analytics 4, Looker Studio – Data Studio, Paid and Organic
Accomplishments
- Https://cindybez.journoportfolio.com/
- WEBSITE LINK: https://cindybez3.wixsite.com/website
- HIMALAYAS: https://himalayas.app/@cindybezuidenhout
Languages
English
Bilingual or Proficient (C2)
Timeline
Senior Data Analyst
Arena Holdings
12.2022 - 11.2022
SEO Digital Specialist
Emisha Systems
10.2022 - 03.2022
Research Analyst
Catalisto
11.2020 - 02.2020
Marketing Manager
CGES | Group Ecosystem Services
01.2020 - 10.2020
PPE Tech (National Sales Manager)
Power Plant Electrical Technologies
05.2019 - 12.2019
Digital Content Online Manager
ABSA Limited
04.2017 - 10.2018
Content Manager
ABSA Limited
09.2013 - 04.2017
Risk Technical Engineer and Project Coordinator
FirstRand Limited
05.2011 - 07.2012
Programme Coordinator
Wits Business School
02.2010 - 02.2011
Personal Assistant/Researcher
Wits Business School
10.2007 - 01.2010
Communications Officer
NIOH, Restructuring
09.2006 - 09.2007
Secretary/PR Marketing Assistant
HWSETA
10.2004 - 09.2006
Client Liaison Officer
CSIR
04.2004 - 10.2004
Voluntary IT Support Staff and Program Coordinator
Kubical ICT, Summit
08.2003 - 09.2003
CEO
Catalisto – Headquarters
African Country Manager), CGES (Human Resources Manager)
Euline Ferreira
6 Course Certificates - 1 Capstone Project Smartphone Emerging Technologies -
Yonsei University
Internet Emerging Technologies -
Yonsei University
Internet of Things & Augmented Reality Emerging Technologies -
Yonsei University
Wireless Communication Emerging Technologies -
Yonsei University
Emerging Technologies Capstone -
Yonsei University
Associate of Arts - Copywriting
Red & Yellow School of Creativity
Associate of Arts - Digital Marketing
Red & Yellow Creative School
Associate of Arts - Project Management
College Campus
Diploma - Project Management
College Campus
Web Analytics Programme -
University of Johannesburg
GED -
Mc Auley House School
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