Christina De Beer
Middelburg
Summary
Accomplished Branch Manager with a proven track record at Sanitech, a Division of Waco Africa, where I spearheaded business development and account analysis, enhancing branch operations. Renowned for exceptional leadership and relationship-building skills, I consistently exceeded sales targets by over 20%, showcasing my ability to multitask and drive team performance.
Overview
21
21
years of professional experience
Work History
Branch Manager
Sanitech a Division of Waco Africa
02.2020 - Current
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Maintained friendly and professional customer interactions.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Consulted customers to boost product sales and services.
- Developed strategic plans for day-to-day financial operations.
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
- Analyzed business processes to identify cost savings and operational efficiencies.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
- Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
- Resolved customer complaints to maintain high level of satisfaction.
- Managed branch sales, customer service, finances and recordkeeping.
- Worked directly with customers and associates to handle internal and external complaints and objections.
- Analyzed financial statements to identify cost control initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Trained employees on proper procedures and strategies to improve productivity.
- Complied with established internal controls and policies.
External Sales Representative
Sanitech a Division of Waco Africa
06.2016 - 01.2020
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Built strong client rapport to establish diversified network of connections.
- Established new accounts through cold calling and personal visits to potential customers.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Monitored competitor activities to maintain competitive advantage.
- Exceeded monthly sales targets and quotas consistently.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Pursued existing and potential customers by phone, email and text message to generate leads and close sales.
- Researched potential clients and markets to prepare for appointments.
- Consistently exceeded new sales growth quotas for Hygiene and Pest Control sales.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
Sales and Marketing Manager
E Designs
10.2015 - 05.2016
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Senior Buyer and Sales Consultant
Bison Mining Supplies
02.2010 - 09.2015
- Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
- Oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue.
- Documented purchasing information in Pastel to maintain detailed and accurate records.
- Performed extensive vendor and supplier research to identify cost-effective options and product availability.
- Led procurement team by training staff and overseeing purchasing decisions.
- Managed vendor purchase order dispatch, delivery, and invoicing to set contractual guidelines and maintain budgetary regulations.
- Dispensed purchase orders to suppliers with accurate pricing, deadlines and terms and conditions.
- Determined lowest possible cost, factoring in quality and reliability, and negotiated favorable contracts.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
- Reviewed proposals, qualified vendors, and recommended optimal suppliers.
- Forecasted purchasing trends and improved merchandising strategies.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Maintained complete documentation and records of all purchasing activities.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
- Oversaw purchasing process from initiating requests to finalizing contracts to deliver smooth transaction.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Stayed knowledgeable on latest Personal Protective Equipment innovations and technological advancements through continuous training.
- Set and achieved company defined sales goals.
Textile Manager
Woolworths
02.2004 - 01.2010
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Answered questions about store policies and addressed customer concerns.
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
- Trained and developed new employees for ease of transition into team.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Controlled store inventory and reviewed cash handling and operations reports.
- Exhibited excellent people skills during interaction with employees and customers.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Education
Certificate - Competition Commission
Waco Academy
Johannesburg, South Africa01-2024
Programme - Business Leadership Development Programme
Waco Africa
Johannesburg, South Africa01-2022
Certificate - Legal Liability
Waco Academy
Johannesburg, South Africa01-2020
Certificate - Fundamentals of Project Management
Centurion Academy
Witbank01-2013
Certificate - Procurement And Supply Chain
Damlin Correspondence College
Witbank01-2011
Certificate - Safety Officer Course
FRTS
Witbank01-2009
High School Diploma -
Reynopark High School
Witbank, South Africa12-2003
Skills
- Business development expertise
- Account analysis expertise
- Cash handling expertise
- Relationship building and management
- Excels in team leadership
- Customer and vendor relations
- Training and development
- Goals and performance
- Attention to detail
- Excellent communication skills
- Multi-tasking
- Project management
- Decision-making
- Branch operations management
Timeline
Branch Manager
Sanitech a Division of Waco Africa
02.2020 - Current
External Sales Representative
Sanitech a Division of Waco Africa
06.2016 - 01.2020
Sales and Marketing Manager
E Designs
10.2015 - 05.2016
Senior Buyer and Sales Consultant
Bison Mining Supplies
02.2010 - 09.2015
Textile Manager
Woolworths
02.2004 - 01.2010
Certificate - Competition Commission
Waco Academy
Programme - Business Leadership Development Programme
Waco Africa
Certificate - Legal Liability
Waco Academy
Certificate - Fundamentals of Project Management
Centurion Academy
Certificate - Procurement And Supply Chain
Damlin Correspondence College
Certificate - Safety Officer Course
FRTS
High School Diploma -
Reynopark High School
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