Christian Ndombi
Marketing Manager
Pretoria
Summary
Dynamic marketing executive with a proven track record at Flume Digital Marketing, specializing in B2C strategies for crypto products. Expert in lifecycle marketing and data analysis, driving user acquisition and retention. Adept at cross-functional collaboration and crafting compelling narratives, resulting in significant engagement improvements. Proficient in CRM automation and market analysis.
Overview
6
6
years of professional experience
Work History
Marketing Executive
Flume Digital Marketing
03.2019 - Current
Designed and executed data-driven marketing strategies for B2C crypto products, increasing user acquisition by 10% in the US market.
• Created segmented lifecycle campaigns that improved activation rates by 15% and boosted retention by 32%.
• Managed GTM strategies for new features and market expansions, including localization for multi-language rollouts.
• Led email marketing initiatives end-to-end: automation workflows, A/B testing, deliverability optimization, and performance analysis.
• Collaborated cross-functionally with product, design, and data teams to refine user journeys and improve UX across channels.
• Conducted competitive analysis to refine messaging and uncover product opportunities
Assisted in developing retention-focused campaigns that increased repeat user activity by 50%.
• Coordinated cross-channel marketing efforts in partnership with SaaS and fintech teams.
• Supported market entry research for US expansion projects.
Education
Certificate - Banking And Finance
UNISA
Pretoria, South Africa 04.2001 -
Skills
B2C Marketing Strategy & Execution (Crypto & Fintech)
Go-to-Market (GTM) Planning & Expansion
Lifecycle Marketing (Acquisition, Activation, Retention, Reactivation)
Email Marketing & Automation (CRM platforms)
Data Analysis & Insights for Decision Making
Copywriting & Storytelling (Email, Social, In-App)
Market & Competitor Analysis
Web3 Marketing Channels (Telegram, Discord, X/Twitter)
KOL & Influencer Collaboration
Technical Skills
CRM & Automation: HubSpot, Salesforce, Braze, Mailchimp
Analytics: Google Analytics, Mixpanel, Tableau
Design Tools: Figma, Canva, Adobe Creative Suite
Web3 Channels: Telegram, Discord, X/Twitter
Timeline
Marketing Executive
Flume Digital Marketing
03.2019 - Current
Certificate - Banking And Finance
UNISA
04.2001 -
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