Chizelle Meneses
Senior Marketing Manager
Johannesburg
Summary
Marketing Manager with over 5 years of comprehensive experience driving impactful campaigns and strategies. Skilled in traditional and digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results.
Adaptable and reliable, excelling in fast-paced, dynamic environments. Positive, collaborative, and innovative with a strong foundation in marketing principles and strategies. Dedicated to driving impactful marketing campaigns that elevate brand presence and foster customer engagement.
Overview
15
15
years of professional experience
2017
2017
years of post-secondary education
2
2
Languages
Work History
Head of Marketing
IT Anywhere
10.2022 - Current
- This role involves leading the development and execution of strategic marketing initiatives to drive brand growth, customer engagement, and sales alignment across multiple channels
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Collaborate with the creative team to craft compelling marketing materials and content that resonate deeply with our clients, driving both consideration and conversion
- Partner closely with sales teams to ensure marketing strategies are fully aligned with sales and organisational goals
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Develop and execute impactful marketing campaigns across digital, social media, email, and traditional channels to elevate customer satisfaction and foster loyalty.
- Manage and oversee both new and ongoing marketing and advertising initiatives
- Measure and report on the performance and effectiveness of all marketing campaigns.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Marketing Coordinator
Pie City Holdings
03.2018 - 06.2020
- Was responsible for managing the marketing function, including the implementation and rollout of marketing campaigns, with a budget of ZAR 3 million
- Assisted in the development and implementation of the brand's strategy
- Collaborated closely with the CEO and board members to align all marketing efforts with immediate and long-term business objectives
- Ensured that marketing materials and communications were distributed to all 108 stores nationwide prior to campaign launches
- Developed and executed effective call-to-action campaigns in consultation with board members and business owners
- Coordinated with relevant agencies on all campaign-related activities
- Designed and implemented cross-border (Botswana franchisees) and local in-store promotions
- Partnered with service suppliers to create, produce, and distribute marketing materials, including posters, brochures, and merchandise
- Managed promotional printing and branding processes by liaising with suppliers, placing orders, managing inventory, and overseeing distribution
- Analysed and reported on marketing campaign performance and analytics
- Established and maintained strong relationships with suppliers
- Sourced quotations and ensured timely delivery of materials
- Assisted with managing online social media platforms
- Planned and organised annual corporate events for over 200 attendees with minimal notice
- Managed relationships with key stakeholders, including franchisees, Coca-Cola, Globe Creative, Social Places, Plum Creations, Digipop Printers, and customers
General Administrator and Marketing Assistant
Pie City Holdings
06.2017 - 02.2018
- Handled daily administrative tasks and provided comprehensive marketing support to the Brand Manager, ensuring seamless functionality and coordination of departmental activities
- Engaged with customers online through social media platforms, promptly addressing queries and complaints in a professional manner
- Collaborated with the Marketing Department to support advertising initiatives on social media and digital magazines
- Assisted in planning, executing, and overseeing national promotional campaigns, ensuring effective communication of all promotional deals to local stores
- Collaborated with the Brand Manager to brainstorm marketing ideas that accurately reflect the company's image
- Reviewed and provided feedback on initial design concepts to designers and ensured final artwork adhered to printing specifications and company quality standards
- Compiled, updated, and maintained customer databases generated from campaigns
- Coordinated the dispatch of Point-of-Sale equipment
- Managed relationships with key stakeholders, including franchisees, Coca-Cola, Globe Creative, Social Places, Plum Creations, Digipop Printers, and customers
- Reported to the Operations Manager and supervised a team of 5 staff members (Juice Makers)
Operations Support Assistant
Pie City Holdings
09.2014 - 05.2017
- Provided operational assistance to the Area and Operations Managers, which included preparing sales forecasts, targets, and turnover figures for 21 regional stores across Mpumalanga and Gauteng
Administrative Assistant
Pie City Holdings
04.2012 - 08.2014
- Maintained effective daily administrative and operational functions, accurately monitoring and recording incoming sales and stock figures
Administrative Assistant – HR Department
Finrite Insurance Administrators
04.2010 - 06.2011
- Managed administrative tasks in the HR department, supporting day-to-day operations and processes
Education
Bachelor of Commerce (BCom) -
Oval International Education
Certificate in Conference, Exhibition and Event Management - undefined
Damelin
Grade 12/Matric - undefined
Monument Highschool
Skills
- Marketing Strategy
- Social Media Management
- Project Management
- Data Analysis and Reporting
- Budget Management
- Brand Management
- Creative Skills
- Campaign Management
- Market Research
- Event Planning and Execution
- Stakeholder Management
- Pricing strategies
Timeline
Head of Marketing
IT Anywhere
10.2022 - Current
Marketing Coordinator
Pie City Holdings
03.2018 - 06.2020
General Administrator and Marketing Assistant
Pie City Holdings
06.2017 - 02.2018
Operations Support Assistant
Pie City Holdings
09.2014 - 05.2017
Administrative Assistant
Pie City Holdings
04.2012 - 08.2014
Administrative Assistant – HR Department
Finrite Insurance Administrators
04.2010 - 06.2011
Certificate in Conference, Exhibition and Event Management - undefined
Damelin
Grade 12/Matric - undefined
Monument Highschool
Bachelor of Commerce (BCom) -
Oval International Education
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