Chetna Johar
United Kingdom
Summary
A highly motivated, ambitious, data-driven individual with consolidated expertise in business management, customer & business development, strategic marketing and economics. Recently completed a PhD in Business at Trinity College Dublin, researching consumer insights and behaviour towards AI within the e-retail space. Technically proficient with sound communication and relationship management skills. Seeking a long-term leadership role within a global organisation where I can aid growth to be the market leader and be the driver of change.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work history
Teaching Assistant
Trinity Business School
Dublin, Ireland
09.2019 - 01.2023
- Tutored students individually and in small groups to reinforce learning concepts from core subjects.
- Performed administrative activities such as marking assignments and maintaining student records
- Marketing Course; Flexible Executive MBA (2021-2022)
- Advances in Marketing Theory and Practice; Year 4 Undergraduate (2021-2023)
- Fundamentals in Marketing and Organisation; Year 1 Undergraduate (2019-2020)
- Digital Design and UX; MSc. Digital Marketing Strategy (2019-2020)
Convener, Graduate Student Union
Trinity Business School
Dublin, Ireland
09.2019 - 12.2022
- Represented all postgraduate students and raised their concerns to the school executive board
- Liaised with the Student Union to facilitate events and activities.
- Identified and raised college-level issues to the executive committee of the business school
Strategy and Business Development Executive
SaveTheHighStreet
London, United Kingdom
09.2018 - 12.2021
- Analysed and segmented the digital assistant Jo's customer base on the basis of interaction content, behaviour, and social and attitudinal characteristics
- Designed experiments, analysed data and advised strategies leading to an increase in engagement of Jo in different consumer segments
- Pursued new leads each month to reach the targeted quota
- Developed and implemented value-adding growth strategies to increase product and service profitability for different clients
Senior Account Executive, Digital Strategy
RepIndia
Delhi, India
07.2016 - 07.2017
- Led a cross-functional team of 6, in crafting digital strategies for various clients
- Managed 5+ accounts covering 12% of company revenue.
- Developed business and marketing plans with a holistic approach to digital marketing including brand communication, brand positioning, competitor tracking, understanding consumer behaviour and ROI.
- Managed successful delivery of multi-channel sales campaigns reaching 100k+ customers.
- Prepared win/loss reports for campaigns by formulating strategic and cost-effective strategies through analytical tools and key insights to improve the effectiveness of marketing campaigns
- Planned and delivered a social media strategy for a key hospitality client increasing lead conversion by 20%
- Enhanced digital regional expertise in India and the Middle East
Education
PhD - Business
Trinity College Dublin, Trinity Business School
Ireland 09.2019 - 08.2023
MSc - Strategic Marketing
Cranfield University, Cranfield School of Management
United Kingdom 09.2017 - 08.2018
BA (Hons) - Economics
Amity University
India 07.2013 - 04.2016
Skills
- Data analysis tools (Qualitative and Quantitative): R, SPSS, SQL, Tableau, NViVo, SAS JMP
- Digital Insights and Analytics (Google, Facebook, Instagram, and LinkedIn)
- Data interpretation and analytics
- Teamwork and Collaboration
- Communication and Presenting
Languages
English
Fluent
French
Upper intermediate (B2)
Hindi
Native
Timeline
Teaching Assistant
Trinity Business School
09.2019 - 01.2023
PhD - Business
Trinity College Dublin, Trinity Business School
09.2019 - 08.2023
Convener, Graduate Student Union
Trinity Business School
09.2019 - 12.2022
Strategy and Business Development Executive
SaveTheHighStreet
09.2018 - 12.2021
MSc - Strategic Marketing
Cranfield University, Cranfield School of Management
09.2017 - 08.2018
Senior Account Executive, Digital Strategy
RepIndia
07.2016 - 07.2017
BA (Hons) - Economics
Amity University
07.2013 - 04.2016
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