Cherelle Sanderson

In the role of a Communications Officer within this partnership with andbeyond, responsibilities would likely include:

• Strategic Communication: Developing and implementing communication strategies that align with the shared goals of conservation and community empowerment.
• Content Creation: Producing compelling content that highlights the impact of joint initiatives, such as community development projects and conservation efforts.
• Stakeholder Engagement: Facilitating communication between various stakeholders, including community members, government entities, and partner organizations, to ensure cohesive messaging and collaboration.
• Media Relations: Managing relationships with media outlets to promote awareness of the partnership's work and achievements.
• Monitoring and Evaluation: Assessing the effectiveness of communication strategies and making data-driven adjustments to enhance outreach and engagement.

This role is pivotal in ensuring that the narratives of conservation and community development are effectively communicated, fostering greater understanding and support for the initiatives undertaken by andBeyond and Wild Impact.

Roles and responsibilities with In Wild Impact

• Passionate about learning and committed to continual improvement.
• Managed time efficiently in order to complete all tasks within deadlines.
• Learned and adapted quickly to new technology and software applications.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Enhanced brand visibility by developing and implementing strategic communication plans.
• Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
• Produced engaging multimedia content such as videos and infographics to support various marketing efforts.
• Conducted thorough market research to inform strategic communication decisions aligned with organizational goals.
• Trained staff on effective communication techniques, fostering a cohesive team environment that drove results.
• Led corporate social responsibility initiatives, increasing community involvement, and positive brand association.
• Maintained a comprehensive library of up-to-date promotional materials for use in presentations, pitches, or events.
• Spearheaded public relations efforts that led to successful partnerships with influencers within the industry.
• Contributed copywrite and editorial production of annual reports, highlighting company achievements.
• Streamlined communication channels between departments, enhancing overall efficiency.
• Implemented social media policy to guide staff interactions online, protecting brand integrity.
• Enhanced brand visibility by developing and implementing comprehensive social media strategies.
• Coordinated with external PR agencies to align on brand messaging and strategy.
• Directed creation of promotional materials, supporting sales team goals.
• Organized press conferences for product launches, significantly boosting media coverage.
• Developed training materials for communication best practices, elevating team performance.
• Built relationships with key media personnel, securing favorable coverage.
• Designed and executed successful public relations campaigns, raising company profile.
• Conducted market research to inform targeted communication strategies.
• Improved internal communications with introduction of monthly newsletter.
• Managed crisis communications, minimizing negative press during sensitive events.
• Negotiated contracts with vendors for marketing materials, optimizing budget allocation.
• Led team in creating engaging content, increasing follower engagement across platforms.
• Facilitated workshops for staff on effective communication techniques.
• Crafted emails for company executives, reinforcing staff appreciation
• Supported public relations managers with writing, researching and preparation of materials
• Supported and lead design and implementation of Guest and donor visits for internal guests doing community visits, in the partner communities we operate in
• Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights.
• Developed and implemented social media strategy to increase engagement and reach new audiences.

Key Roles of Youth4Tourism Facilitators:

• Content Creation and Digital Storytelling:
  Facilitators are trained to produce engaging content—such as photography, videography, and social media posts—that showcases local tourist attractions. This digital storytelling aims to promote South Africa's diverse destinations to both local and international audiences .
• Tourism Support and Promotion:
  By acting as local ambassadors, these youth help promote and support tourist attractions in their hometowns and surrounding areas. Their efforts are crucial in increasing footfall and earnings for various destinations and tourism providers .
• Skill Development and Entrepreneurship:
  The program focuses on equipping participants with market-related skills pertinent to the tourism and creative industries. This not only enhances their employability but also encourages the development of micro-entrepreneurs who can contribute to the economy .
• Community Engagement and Ecotourism:
  Facilitators engage with their communities to promote sustainable tourism practices and ecotourism, fostering a sense of pride and ownership in local cultural and natural heritage .

Involvement of YCC and Wild Impact:

• Youth Content Collective (YCC): YCC serves as a gig work platform within the Youth4Tourism initiative, providing opportunities for youth to engage in content creation projects that highlight South Africa's tourism offerings. This platform enables young creators to gain experience and showcase their talents to a broader audience
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.
• Worked well in a team setting, providing support and guidance.
• Passionate about learning and committed to continual improvement.
• Strengthened communication skills through regular interactions with others.
• Paid attention to detail while completing assignments.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.

• Part of a 12-month quality work experience internship programme - hosted by Africa Foundation
• Through the YES4Youth Programme I am equipped with work readiness modules that is designed to get to know yourself better and really understand who you are and helping identifying my skills and areas of which I can improve.
• Identified opportunities for process improvement, leading to a more efficient development cycle.
• Collaborated closely with cross-functional teams to gather requirements and deliver software that exceeded expectations.
• Improved team productivity with implementation of agile methodologies, leading to more efficient project completion.
• Contributed to open-source projects, expanding functionality of widely used tools and libraries.
• Prepared social media posts and videos with eye for viral content strategies.
• Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
• Managed social media accounts to drive growth and enhance brand reputation.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
• Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
• Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
• Developed campaigns to increase public awareness of company and engage customers.
• Helped with photo and video production and performed visual and sound editing tasks.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Provided logistical support at corporate events such as trade shows or conferences, ensuring seamless execution of promotional activities.
• Facilitated effective communication between departments, improving collaboration and team dynamics within the organization.
• Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
• Assisted in the evaluation of communication tactics, identifying areas for improvement and providing recommendations to enhance overall effectiveness.
• Supported creation of internal newsletters, fostering sense of community and keeping employees informed about company news.
• Assisted in managing crisis communications, mitigating potential negative impacts on company's reputation.
• Enhanced effectiveness of team meetings by introducing new collaboration tools.
• Collaborated with marketing team to develop promotional materials, contributing to successful product launches.
• Supported senior communications staff with preparation of speeches and presentations for company executives.
• Developed and maintained media contact list, ensuring quick and easy distribution of press materials.
• Facilitated organization of corporate events, ensuring smooth execution and positive attendee feedback.
• Coordinated media interviews with organization staff, board members and volunteers.

• The objective was always to have great customer experience and satisfaction
• Completed daily tasks accurately and on-time to support shop needs.
• Remained calm and composed in tense situations involving angry or upset customers.
• Collected payment by cash, debit or credit card and used Point of Sale system to process transaction.
• Managed product displays, showcasing new arrivals or bestsellers for increased visibility and sales opportunities.
• Organized shelves to remove slow moving items and add new merchandise.
• Assisted customers in finding items and explained benefits and services to increase sales and satisfaction.
• Supported promotional events by setting up displays and distributing flyers, increasing customer engagement and sales.
• Managed inventory to ensure popular items were always in stock, minimizing lost sales opportunities.
• Provided exceptional customer service for increased customer satisfaction and repeat business.

• Generate leads through telephonic calls for women cancer campaign (Goal was to get as many addresses to send promotional gift on female cancer awareness and women's health)
• Managed time efficiently in order to complete all tasks within deadlines.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Organized and detail-oriented with a strong work ethic.
• Resolved problems, improved operations and provided exceptional service.
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.