CHELSEA OSNER
Paid Social Performance Manager
Bali
Summary
I am an innovative Paid Social Performance Manager with international experience in campaign management, strategy and reporting across paid social channels. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. An advocate for women's rights in the workplace and mentor to female graduates and juniors within the industry. Experienced in leading teams of marketing professionals to meet and exceed their personal and professional goals.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Paid Social Performance Manager
Ogilvy, Social Lab Amsterdam
Remote
01.2022 - Current
- Track, analyze, and report on data relating to paid social campaign performance in the European Audio and Visual Technology sector.
- Manage the broader team of digital specialists to ensure optimal performance.
- Plan, strategize and manage new product launches and campaigns while managing the end to end performance of campaigns to ensure we meet and exceed KPI's.
- Creation and implementation of testing roadmaps to effectively scale campaigns and improve user experience.
- Experience working with large multi-market budgets that exceed €500,000 per quarter.
Paid Social Campaign Manager
Ogilvy Social Lab Amsterdam
Remote
09.2020 - 12.2021
- Implemented and optimized Paid Social strategies across social platforms for large corporations in the Audio and Visual technology sector.
- Utilized data management tools for visualization, management and insight generation (Excel, Tableau, Data Studio, Adobe)
- Worked across a multitude of different internal and external teams in order to produce high quality, end to end paid social campaigns.
- Mentoring and training of the broader teams and junior campaign managers.
Paid Social Specialist
2U
Cape Town
07.2018 - 08.2020
- Planned, implemented and managed campaigns to drive student enrollment as a conversion goal.
- Devised and implemented a paid social campaign and roll out strategy for product expansion into Africa.
- Planned and executed B2B LinkedIn strategy utilizing sponsored inMail to reach market specific business executives.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Digital Media Manager
Saatchi & Saatchi
Cape Town
08.2016 - 06.2018
- Worked across all digital media channels to manage campaigns and generate reports.
- Active in planning and executive creative content for paid advertising.
- Presented production ideas and determined creative scenarios for production and delivery.
Education
Bachelor of Arts - Marketing
AAA School of Advertising
Cape Town, South Africa 04.2014 - 12.2017
Digital Business Strategy - undefined
MIT
07.2019 - 09.2019
Executive Leadership at Oxford - undefined
01.2020 - 03.2020
Skills
Performance goal achievement
Timeline
Paid Social Performance Manager
Ogilvy, Social Lab Amsterdam
01.2022 - Current
Paid Social Campaign Manager
Ogilvy Social Lab Amsterdam
09.2020 - 12.2021
Executive Leadership at Oxford - undefined
01.2020 - 03.2020
Digital Business Strategy - undefined
MIT
07.2019 - 09.2019
Paid Social Specialist
2U
07.2018 - 08.2020
Digital Media Manager
Saatchi & Saatchi
08.2016 - 06.2018
Bachelor of Arts - Marketing
AAA School of Advertising
04.2014 - 12.2017
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