Charné Blume

Results-driven marketing and public relations professional with over 12 years of progressive experience in brand management, media relations, advertising, CRM, and integrated marketing communications. Graduated Cum Laude with a National Diploma in Public Relations Management from Nelson Mandela University. Proven track record of leading national marketing initiatives, building strong brand equity, and executing high-impact, multi-channel campaigns. Currently responsible for overseeing the marketing operations of 18 entertainment venues, restaurants, casino, movies, and Hotel at Tsogo Sun. Skilled in developing and executing advertising strategies, promotional campaigns, event activations, and CSI initiatives. Adept at strategic planning, stakeholder engagement, cross-functional collaboration, and budget management. Recognized for creative problem-solving, agile decision-making, and delivering measurable results in dynamic, fast-paced environments.

Google Certificate in Digital Marketing and E-commerce