Charmaine Frankenberg

• Act as the main contact for multinational and global brand accounts, ensuring effective communication to build strong client relationships.
• Understand and analyze clients' marketing objectives to develop and implement targeted promotional plans.
• Provide comprehensive briefs to creative teams, ensuring alignment with client expectations for retail and trade promotions.
• Supervise the execution and performance of marketing campaigns, addressing challenges promptly to maintain effectiveness.
• Propose creative ideas for in-store and trade marketing strategies, enhancing point-of-sale solutions.
• Safeguard brand integrity while ensuring projects meet deadlines and remain within budget.
  

• Led cross-functional teams to develop and execute strategic account plans.
• Monitored project progress, ensuring alignment with client expectations and delivery timelines.
• Established a solid reputation as a trusted advisor among clients through consistent delivery of exceptional service and results-driven strategies.
• Collaborated with cross-functional teams to develop innovative marketing strategies for clients in various industries.
• Facilitated open lines of communication between creative teams and clients, ensuring projects were delivered on time, within budget, exceeding expectations.
• Acted as the primary point of contact for high-value accounts, nurturing relationships and proactively identifying upsell opportunities.
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Cultivated long-term partnerships with stakeholders through consistent delivery of high-quality service and attention to client feedback.

• Developed and executed account plans, aligning services with client objectives to drive growth.
• Managed a portfolio of high-value accounts, ensuring optimal service delivery and maximized client retention rates.
• Secured repeat business through exceptional relationship-building efforts and proactive problem-solving skills.
• Promoted a collaborative work environment that encouraged creative problem-solving and open communication among team members.
• Collaborated with creative teams to produce compelling ad content that resonates with target audiences.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Developed comprehensive project plans, outlining campaign objectives, timelines, and deliverables.

• Developed and executed brochures for Ford & Lincoln across Middle East & Africa Regions.
• Proven record of collaborating with cross-functional teams to develop compelling marketing materials that effectively highlight vehicle features and benefits.
• Skilled in interpreting client needs and market insights to tailor brochure content for diverse global audiences.
• Adept at managing project timelines and budgets to ensure on-time delivery of high-quality marketing assets.
• Committed to maintaining brand consistency while elevating client satisfaction through exceptional service and innovative solutions.

• Collaborated with cross-functional teams to streamline account processes and improve efficiency
• Led cross-functional teams to develop and execute integrated marketing campaigns for diverse clients.
• Collaborated with creative teams to ensure project deliverables met client expectations and timelines.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Worked with designers and production staff to create high-quality and brand-specific ads.
• Enhanced brand awareness for clients through targeted advertising placements across various media platforms.
• Coordinated with internal departments to ensure seamless execution of advertising projects and campaigns.
• Managed multiple high-profile accounts, ensuring timely delivery of creative campaigns.
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.

• Coordinated promotional events to enhance brand visibility and customer engagement.
• Managed logistics for promotional campaigns, ensuring timely execution and adherence to budgets.
• Managed day-to-day functions of promotion and marketing departments.
• Increased customer engagement by creating interactive promotional activities at events.
• Enhanced brand awareness through the coordination of promotional events and campaigns.

• Managed end-to-end marketing and promotional deliverables for Tropika Island of Treasure 6, ensuring timely rollout and budget control across TV, digital, and social platforms.
• Collaborated closely with celebrity contestants, talent handlers, and PR teams to coordinate media exposure, approvals, and brand-aligned messaging.
• Translated high-level campaign goals into clear creative direction for internal teams, ensuring cohesive execution across all assets.
• Liaised between client, producers, and agency teams to maintain strategic alignment and drive unified communication.
• Reviewed and approved creative materials to ensure brand consistency, tone alignment with the show’s personality, and overall quality excellence.

• Managed end-to-end New Product Development (NPD) and project lifecycles from inception to production handover.
• Maintained continuous communication with clients and suppliers throughout project development to ensure alignment and timely progression.
• Supported the NP & Marketing Manager and QA teams in delivering quality outputs and efficient workflows.
• Oversaw client artwork and concept development through collaboration with the Graphics Department.
• Built and nurtured strong client relationships while identifying opportunities for business growth and product expansion.

• Coordinated national in-store promotions and sampling campaigns, including promoter bookings, training, and performance oversight.
• Managed campaign budgets and procurement to secure competitive pricing and cost-effective execution.
• Developed store lists, distribution plans, and job sheets to ensure structured and efficient rollout across all locations.
• Oversaw stock allocation and reconciliation nationally, ensuring accurate inventory management throughout campaigns.
• Conducted regular store checks to maintain display compliance, promoter quality, and brand standards.
• Captured campaign data, validated reporting, and compiled final performance summaries and visual presentations for clients.

Regional Co-Ordinator position held from April 2010 - February 2011

Project Assistant/Project Co-Ordinator position held May 2009 - March 2010

• Managed relationships with regional agencies and internal teams to deliver consistent, on-brand promotional activity nationwide.

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• Coordinated national in-store promotions and sampling campaigns, including promoter bookings, training, and performance oversight for Brandhouse Beverages.
• Developed store lists, distribution plans, and job sheets to ensure structured and efficient rollout across all locations.
• Oversaw stock allocation and reconciliation nationally, ensuring accurate inventory management throughout campaigns.
• Conducted regular store checks to maintain display compliance, promoter quality, and brand standards.
• Captured campaign data, validated reporting, and compiled final performance summaries and visual presentations for clients.