Charmaine Frankenberg
Account Director
Johannesburg, Gauteng
Summary
Dynamic and results-driven Client Service Account Director with extensive experience in full TTL advertising. Renowned for cultivating exceptional client and inter-agency relationships while ensuring projects are executed with precision and excellence. Compassionate and adaptable, contributing positively to agency culture. Balances professional dedication with personal commitments as a single mother, showcasing resilience and a strong work ethic.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Account Director
Limelight SA
04.2025 - Current
- My Current role acts as the key liaison between clients and the agency, overseeing multinational and Global brand accounts. Responsibilities include maintaining transparent communication, managing client relationships, understanding marketing objectives, briefing media departments, aligning agency outputs with client needs, overseeing advertisement production, solving marketing issues, managing campaigns, pitching innovative ideas, ensuring cohesion among partners, attending status meetings, being a brand custodian, understanding the advertising industry, managing internal expectations, and ensuring project timelines and budgets are met.
- Based on the details provided for the role of Account Director with 17 years of experience, here are eight resume experience statements:
- Spearheaded strategic client engagements, enhancing customer satisfaction and driving long-term partnerships across diverse industries.
- Developed and implemented tailored account strategies, resulting in improved client retention and increased revenue growth.
- Led cross-functional teams to deliver complex projects, ensuring alignment with client objectives and timely execution of deliverables.
- Established and maintained strong relationships with key stakeholders, contributing to a culture of transparency and trust.
- Led strategic account management initiatives to enhance client relationships, resulting in increased customer satisfaction and retention.
- Developed and executed tailored marketing strategies that drove brand awareness and engagement across diverse client portfolios.
- Collaborated with cross-functional teams to streamline operations and improve service delivery, boosting overall efficiency and effectiveness.
- Mentored junior account managers, fostering professional development and enhancing team capabilities in client relationship management.Jpo
Account Director
VML
11.2023 - 03.2025
- Streamlined account management processes, resulting in more efficient workflows and improved service delivery timelines.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Met with clients to discuss advertising options and future growth goals.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
- Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
- Mentored junior account managers, fostering professional development and enhancing team capabilities in client relationship management.
- Analyzed market trends and customer feedback to inform product development, ensuring alignment with client needs and industry standards.
- Implemented performance metrics to evaluate account health, enabling data-driven decisions that improved service outcomes and client satisfaction.
- Spearheaded client onboarding processes, establishing seamless transitions that enhanced user experience and minimized service disruptions.
Senior Account Manager
WT
07.2021 - 10.2023
- Developed and maintained strong client relationships, ensuring alignment with business objectives and enhancing customer satisfaction.
- Led cross-functional teams to implement strategic initiatives, resulting in improved operational efficiency and client retention.
- Analyzed market trends to identify growth opportunities, contributing to the development of tailored solutions for clients.
- Collaborated with sales and marketing teams to create effective campaigns, driving brand awareness and increasing revenue streams.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Enhanced communication between departments for more effective problem-solving and collaboration.
Senior Account Manager: MEA brochures
GTB
08.2017 - 06.2021
- Collaborated with internal departments to streamline workflows, increasing operational efficiency and reducing turnaround times for client projects.
- Streamlined account management processes, improving overall efficiency and productivity.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Contributed to team objectives in fast-paced environment.
- Attended monthly sales meetings and quarterly sales trainings.
- Generated advertising brochure for vendor use.
- Developed deep knowledge of customer businesses and relationship to company objectives.
Account Manager
JWT
01.2015 - 12.2016
- Developed and maintained strong client relationships, enhancing customer satisfaction and driving repeat business opportunities.
- Managed the execution of strategic marketing campaigns, resulting in increased brand visibility and client engagement.
- Led cross-functional teams in delivering client projects, improving workflow efficiency and meeting tight deadlines.
- Analyzed client feedback and market trends, implementing changes that optimized service delivery and client retention.
- Collaborated with creative teams to develop innovative advertising solutions, aligning client objectives with market demands.
- Conducted regular performance reviews and assessments, ensuring alignment with client expectations and strategic goals.
- Oversaw budget management for multiple accounts, ensuring resource allocation met project requirements and client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Developed customized account plans for clients to help them achieve their business goals.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Account Director
MO-TSELENG MARKETING CC
03.2014 - 09.2014
- Mentored junior account managers, fostering professional development and enhancing team performance through knowledge sharing.
- Streamlined account management processes, resulting in more efficient workflows and improved service delivery timelines.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Optimized operational efficiency within account management team by introducing streamlined processes for client communication and follow-up.
- Coordinated events and promotions that generated leads and increased brand visibility in target markets.
Account Manager
7 Different Kinds of Smoke
07.2013 - 02.2014
- Led above-the-line campaign delivery, ensuring strong client alignment and seamless execution.
- Drove budget management, supplier negotiation and cost optimisation across all projects.
- Managed end-to-end schedules, including broadcasting, print and supplier timelines.
- Briefed creative assets (artwork, scripts, materials) aligned to client strategy and brand objectives.
- Maintained fast, strategic communication with clients, suppliers and internal teams.
- Ensured all deadlines, material deliveries and platform requirements were met with precision.
- Oversaw documentation, invoicing and financial compliance for all campaigns.
- Managed high-profile projects (e.g., Tropika Island of Treasure), including contestant processes, partners, budgets and international production logistics.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
NPD Marketing & 2IC
Glass Decorations
05.2013 - 07.2013
- Developed and executed innovative marketing strategies that enhanced brand visibility and drove customer engagement.
- Led cross-functional teams in launching new product lines, resulting in streamlined processes and improved market reach.
- Collaborated with design and production teams to optimize product offerings, enhancing overall quality and market competitiveness.
- Mentored junior marketing staff, fostering professional growth and promoting a culture of continuous improvement within the team.
Activations Co-ordinator
The Creative Counsel
02.2011 - 04.2013
- Coordinated and executed marketing activations, enhancing brand visibility and engaging target audiences effectively.
- Developed comprehensive activation plans, ensuring alignment with brand objectives and maximizing campaign impact.
- Collaborated with cross-functional teams to streamline project workflows, improving efficiency and reducing turnaround times.
- Managed vendor relationships to secure resources and negotiate contracts, optimizing budget utilization for activations.
- Created detailed reports on activation results, showcasing achievements and areas for improvement to stakeholders.
- Entered data, generated reports, and produced tracking documents.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Enhanced team communication by implementing weekly coordination meetings and detailed project update emails.
- Increased client satisfaction by facilitating clear and consistent communication between project teams and stakeholders.
- Prioritized and managed multiple projects simultaneously, ensuring all met their deadlines and objectives without compromising quality.
- Coordinated logistics for large-scale events, significantly reducing setup times and eliminating scheduling conflicts.
Regional Co-Ordinator
The Creative Counsel
04.2010 - 02.2011
- Managed vendor relationships to secure resources and negotiate contracts, optimizing budget utilization for activations.
- Analyzed activation performance metrics, providing insights that informed future marketing strategies and improved outcomes.
- Trained and mentored junior team members on best practices for activation execution and brand representation.
- Facilitated communication between stakeholders, ensuring all project elements were delivered on time and within scope.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
Project Assistant/Project Co-Ordinator
05.2009 - 04.2010
- Coordinated project timelines and resources, ensuring seamless execution and delivery of initiatives across multiple regions.
- Developed and implemented strategic communication plans, enhancing stakeholder engagement and project visibility throughout the organization.
- Mentored junior project staff, fostering skill development and improving team performance in project management practices.
- Analyzed project data to identify trends and areas for improvement, driving efficiency and enhancing overall project outcomes.
- Facilitated cross-functional collaboration, aligning project goals with organizational objectives and optimizing resource allocation.
- Provided regular updates to senior management on regional progress, challenges, and opportunities for improvement.
- Streamlined communication channels for increased efficiency within the region.
Events Activation Specialist
Jigsaw Experiential Marketing
01.2008 - 01.2009
- Developed and executed comprehensive event activation plans, enhancing brand visibility and engagement across multiple platforms.
- Coordinated logistics for high-profile events, ensuring seamless execution and positive attendee experiences through effective communication.
- Managed vendor relationships and contract negotiations, optimizing service delivery and reducing operational costs for events.
- Analyzed event performance metrics, providing actionable insights that informed future strategies and improved overall effectiveness.Joha
- Increased client satisfaction by promptly addressing concerns and resolving technical issues during the activation process.
- Managed multiple simultaneous activations while maintaining strict adherence to deadlines and quality standards.
- Enhanced customer experience by providing thorough product demonstrations and guiding clients through activation processes.
- Maintained detailed records of all activations completed, allowing for accurate reporting and analysis of trends over time.
Education
Bachelor of Commerce - Marketing Management
University of Johannesburg
Johannesburg, South Africa01.2007
No Degree - Higher Performance Management & Leadership
Red & Yellow – Higher Performance Management & Leadership
Johannesburg, South Africa 04.2001 -
No Degree - Project Management
Red & Yellow Project Management
Johannesburg 04.2001 -
High School Diploma -
Edenglen High School
Johannesburg, South Africa 04.2001 -
Skills
Client relationship management
Integrated marketing communications
Strategic account planning
Campaign management
Brand strategy development
Cross-functional collaboration
Advertising production oversight
Project timeline management
Account relationship management
Advertising expertise
References
References on Request
Brands & Clients
- Nestlé Cereals
- Nestlé Dairy
- Nestlé Confectionary
- Anglo American
- Ford and Lincoln
- Shell
- Gautrain
- Unilever
- AMKA Skincare
- Elizabeth Anne's
- Otrivin
- Ace Quick Cook
- Harpic
- Bavaria
- Borstol
- Jacobs Kronung
- Tropika Island Of Treasure 6
- Tropika Summer Fever
- Brandhouse Beverages
Timeline
Account Director
Limelight SA
04.2025 - Current
Account Director
VML
11.2023 - 03.2025
Senior Account Manager
WT
07.2021 - 10.2023
Senior Account Manager: MEA brochures
GTB
08.2017 - 06.2021
Account Manager
JWT
01.2015 - 12.2016
Account Director
MO-TSELENG MARKETING CC
03.2014 - 09.2014
Account Manager
7 Different Kinds of Smoke
07.2013 - 02.2014
NPD Marketing & 2IC
Glass Decorations
05.2013 - 07.2013
Activations Co-ordinator
The Creative Counsel
02.2011 - 04.2013
Regional Co-Ordinator
The Creative Counsel
04.2010 - 02.2011
Project Assistant/Project Co-Ordinator
05.2009 - 04.2010
Events Activation Specialist
Jigsaw Experiential Marketing
01.2008 - 01.2009
No Degree - Higher Performance Management & Leadership
Red & Yellow – Higher Performance Management & Leadership
04.2001 -
No Degree - Project Management
Red & Yellow Project Management
04.2001 -
High School Diploma -
Edenglen High School
04.2001 -
Bachelor of Commerce - Marketing Management
University of Johannesburg