Charlie Roux
Cape Town
Summary
Organised, detail-oriented, and creative business development professional. Background in sales, luxury sustainable gifting and sustainable development studies.
Specialities include: writing, presentation, partnership creation, sales, networking.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Remote Freelance Writer
Farmer’s Weekly
06.2025 - Current
- Website articles reporting on market news and industry development in South African agriculture.
Account Executive
The Joinery
02.2023 - 11.2023
- Head Sales of trademark luxury Future Felt products made from recycled plastic bottles. Drove local and international business development through nurturing new and existing client relationships. Learnings and skills include:
- Strong written communication developed through delivering business proposals and daily client responses via email.
- Organised work approach and confident verbal communicator - scheduling and leading business meetings.
- Ability to tailor my communication approach in length, detail and mode to effectively address different industry audiences - travel, hospitality, corporate, art, and luxury retail.
- Quickly learn a brand’s aesthetic and communication style, and coordinate collaboration through creative visual communication and graphic logo placement.
Copywriter
Brandseed SEO
12.2022 - 02.2023
- Website articles that relied on storytelling to sell local businesses’ products and services to reach greater online target audiences.
Education
Postgraduate Diploma - Sustainable Development (Honours)
Sustainability Institute
08.2022
Copy Editing short course -
GetSmarter, University of Cape Town
Cape Town11.2020
BA - Social Dynamics
Stellenbosch University
Stellenbosch, Western Cape06.2020
Skills
- Proposal writing
- Brand communication
- Organisation
- Networking
- Sales
- Microsoft and Google suite
- Lead generation
- Client retention
- Proofreading
- Research
Certification
CSP Barista Skills-Foundation Certificate
Timeline
Remote Freelance Writer
Farmer’s Weekly
06.2025 - Current
Account Executive
The Joinery
02.2023 - 11.2023
Copywriter
Brandseed SEO
12.2022 - 02.2023
Postgraduate Diploma - Sustainable Development (Honours)
Sustainability Institute
Copy Editing short course -
GetSmarter, University of Cape Town
BA - Social Dynamics
Stellenbosch University
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