Summary
Overview
Work History
Education
Skills
Software
Timeline
OfficeManager
CHARLIE MOSSOP

CHARLIE MOSSOP

Head Of Growth
Cape Town

Summary

I am a seasoned professional with over 9 years experience with a proven track record in strategic product management, marketing


With proven history in Sales and Product Marketing Management for over 7 years in both SMB and Enterprise, I bring substantial expertise to the table. My extensive SAAS tenure has equipped me with exceptional presentation and product demo skills that consistently drive impactful results. I am highly motivated and detail-oriented, dedicated to achieving excellence in every task I undertake.


My time as Account Director I acquired a profound comprehension of customer requirements, knowledge that I have effectively leveraged in my subsequent roles as Head of Growth for Silversoft and Magnetic.

My expertise and passion in the work place also extends to designing and implementing scalable operational business processes and frameworks optimizations to enhance overall efficiency.

Overview

10
10
years of professional experience
14
14
years of post-secondary education

Work History

Head of Growth

Magnetic Software Pty
07.2021 - 07.2023
  • Transformed the company's market presence by increasing customer engagement by within six months
  • Utilized customer surveys and market research to identify key pain points and competitive differentiators
  • Demonstrated success in developing strategic messaging that synthesizes customer needs, pains and business impact, resulting in a 40% increase in brand awareness and a improvement in market share within one year
  • Drove successful expansion into new international markets, achieving a 15% increase in global market share in 6 months
  • Conducted market research, adapted marketing strategies to local preferences, and collaborated with stakeholders to navigate regulatory challenges
  • Implemented a customer retention program that reduced churn by 15% through targeted customer communication and personalized retention offers
  • Analyzed customer feedback and usage data to identify pain points and proactively address customer needs.

Head of Growth

Silversoft Pty
Cape Town
07.2021 - 07.2023


  • Responsible for defining KPIs and designing comprehensive full-funnel dashboards to facilitate the measurement, optimization, and scalability of our marketing initiatives, leading to a 20% improvement in marketing ROI and a 30% increase in conversion rates
  • Extensive track record in leveraging B2B marketing and sales processes to drive business growth and success
  • I oversaw the development and execution of a lead nurturing system, boosting the conversion rate by 20% through strategic email marketing and personalized content delivery.
  • Developed engaging customer-centric marketing material in partnership with external producers, resulting in a 40% increase in website traffic, a 25% growth in social media engagement, and a 15% rise in lead generation over six months.

Business Development Lead

Magnetic Software Pty, Silversoft Pty
Cape
07.2015 - 07.2021
  • A demonstrated history of success in sales with a proven ability to meet and exceed sales targets selling and cross-selling a range of products in across multiple industries.
  • Successfully launched and sold new SAAS products and services, resulting in a diversification of the company's product portfolio and enhanced market competitiveness.
  • Strong sales presentation skills to effectively communicate product vision and roadmap to executive stakeholders and potential clients.
  • Developed and executed ROI-focused sales initiatives that consistently delivered substantial returns on investment for clients, leading to 60% higher customer satisfaction scores.


Account Director

Magnetic Software (Pty) LTD Cape
06.2014 - 07.2021
  • Responsive and attentive to customer inquiries and provided excellent pre-sales and post-sales support
  • Exceptional communication skills to explain technical information in a clear and understandable manner to customers with varying levels of technical expertise
  • Managed multiple projects for clients, ensuring seamless integration of Magnetic into their existing workflows
  • Facilitated Webinars, Online, and onsite training sessions for clients to ensure smooth Magnetic adoption
  • Developed a comprehensive knowledge base and user guides, resulting in a 90% increase in end-user satisfaction and a 40% reduction in post-implementation support tickets.

NAC Makana
Cape Town
02.2013 - 06.2014
  • Conducted tours and charters around the iconic Table Mountain as well as excursions to various wine farms and game farms around the Western Cape.

Education

High School Diploma -

Bishops
Cape Town
01.1990 - 12.2003

Skills

Strategic Messaging

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Software

Google Analytics

Hubspot

Wordpress

Miro

15 CRM Tools

Power BI

SEO Optimization

Email Marketing

MS-Suite

G-Suite

Intercom

Appcues

Photoshop

Timeline

Head of Growth

Magnetic Software Pty
07.2021 - 07.2023

Head of Growth

Silversoft Pty
07.2021 - 07.2023

Business Development Lead

Magnetic Software Pty, Silversoft Pty
07.2015 - 07.2021

Account Director

Magnetic Software (Pty) LTD Cape
06.2014 - 07.2021

NAC Makana
02.2013 - 06.2014

High School Diploma -

Bishops
01.1990 - 12.2003

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CHARLIE MOSSOPHead Of Growth