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CHARLIE MOSSOP
Head Of Growth
Cape Town
Summary
I am a seasoned professional with over 9 years experience with a proven track record in strategic product management, marketing
With proven history in Sales and Product Marketing Management for over 7 years in both SMB and Enterprise, I bring substantial expertise to the table. My extensive SAAS tenure has equipped me with exceptional presentation and product demo skills that consistently drive impactful results. I am highly motivated and detail-oriented, dedicated to achieving excellence in every task I undertake.
My time as Account Director I acquired a profound comprehension of customer requirements, knowledge that I have effectively leveraged in my subsequent roles as Head of Growth for Silversoft and Magnetic.
My expertise and passion in the work place also extends to designing and implementing scalable operational business processes and frameworks optimizations to enhance overall efficiency.
Overview
10
10
years of professional experience
14
14
years of post-secondary education
Work History
Head of Growth
Magnetic Software Pty
07.2021 - 07.2023
- Transformed the company's market presence by increasing customer engagement by within six months
- Utilized customer surveys and market research to identify key pain points and competitive differentiators
- Demonstrated success in developing strategic messaging that synthesizes customer needs, pains and business impact, resulting in a 40% increase in brand awareness and a improvement in market share within one year
- Drove successful expansion into new international markets, achieving a 15% increase in global market share in 6 months
- Conducted market research, adapted marketing strategies to local preferences, and collaborated with stakeholders to navigate regulatory challenges
- Implemented a customer retention program that reduced churn by 15% through targeted customer communication and personalized retention offers
- Analyzed customer feedback and usage data to identify pain points and proactively address customer needs.
Head of Growth
Silversoft Pty
Cape Town
07.2021 - 07.2023
- Responsible for defining KPIs and designing comprehensive full-funnel dashboards to facilitate the measurement, optimization, and scalability of our marketing initiatives, leading to a 20% improvement in marketing ROI and a 30% increase in conversion rates
- Extensive track record in leveraging B2B marketing and sales processes to drive business growth and success
- I oversaw the development and execution of a lead nurturing system, boosting the conversion rate by 20% through strategic email marketing and personalized content delivery.
- Developed engaging customer-centric marketing material in partnership with external producers, resulting in a 40% increase in website traffic, a 25% growth in social media engagement, and a 15% rise in lead generation over six months.
Business Development Lead
Magnetic Software Pty, Silversoft Pty
Cape
07.2015 - 07.2021
- A demonstrated history of success in sales with a proven ability to meet and exceed sales targets selling and cross-selling a range of products in across multiple industries.
- Successfully launched and sold new SAAS products and services, resulting in a diversification of the company's product portfolio and enhanced market competitiveness.
- Strong sales presentation skills to effectively communicate product vision and roadmap to executive stakeholders and potential clients.
- Developed and executed ROI-focused sales initiatives that consistently delivered substantial returns on investment for clients, leading to 60% higher customer satisfaction scores.
Account Director
Magnetic Software (Pty) LTD Cape
06.2014 - 07.2021
- Responsive and attentive to customer inquiries and provided excellent pre-sales and post-sales support
- Exceptional communication skills to explain technical information in a clear and understandable manner to customers with varying levels of technical expertise
- Managed multiple projects for clients, ensuring seamless integration of Magnetic into their existing workflows
- Facilitated Webinars, Online, and onsite training sessions for clients to ensure smooth Magnetic adoption
- Developed a comprehensive knowledge base and user guides, resulting in a 90% increase in end-user satisfaction and a 40% reduction in post-implementation support tickets.
NAC Makana
Cape Town
02.2013 - 06.2014
- Conducted tours and charters around the iconic Table Mountain as well as excursions to various wine farms and game farms around the Western Cape.
Education
High School Diploma -
Bishops
Cape Town 01.1990 - 12.2003
Skills
Strategic Messaging
Data Analytics
Sales Performance MetricsLead Generation
Product Launches
Customer AcquisitionCustomer Retention
Content DevelopmentInternational ExpansionGo-to-Marketing StrategyProduct Operations
Market Research
SEO Optimization
Email Marketing
Customer Journey Mapping
Dashboard Design
Agile Methodologies
Photoshop
Lead Nurturing
B2B Marketing
Google Analytics
Marketing Automation
Budgeting and Allocation
Client communication
Written Communication
Campaign management
P&L Management
Market Positioning
Software
Hubspot
Wordpress
Miro
15 CRM Tools
Power BI
SEO Optimization
Email Marketing
MS-Suite
G-Suite
Intercom
Appcues
Photoshop
Timeline
Head of Growth
Magnetic Software Pty
07.2021 - 07.2023
Head of Growth
Silversoft Pty
07.2021 - 07.2023
Business Development Lead
Magnetic Software Pty, Silversoft Pty
07.2015 - 07.2021
Account Director
Magnetic Software (Pty) LTD Cape
06.2014 - 07.2021
NAC Makana
02.2013 - 06.2014
High School Diploma -
Bishops
01.1990 - 12.2003