CHARLES LEE MATHEWS

High-impact entrepreneur and achiever with 20+ years of experience in brand strategy, content marketing, and media leadership.

Successfully launched and exited two communications companies. Played a pivotal role in helping top global tech brands increase market share through strategic content campaigns. Expertise in growth marketing, business journalism, and go-to-market strategy. Deep experience in AI, FinTech, SaaS, and the media sectors.

Proven ability to effectively manage teams, enabling them to reach their full potential and achieve individual and organizational goals. Results-oriented Marketing Specialist who consistently develops creative marketing collateral for diverse projects while upholding clear standards and enforcing protocols for high-quality outcomes.

Demonstrated knowledge of team leadership, strategy, marketing automation, lead generation, building communities, graphic design, copywriting, and project management.

Published author and accomplished speaker.

• I was chased by a rhinoceros in the Hluhluwe-Imfolozi Game Reserve in Kwazulu-Natal while helping to establish the Mazda Wildlife Fund.
• I helped contribute to Africa’s Greatest Entrepreneurs, a best-selling book edited by Moky Makura and published by GIBS.
• I am a stand-up comedian. I work primarily on the Cape Flats, a region in the Cape that’s plagued by crime, drug addiction and gangsterism.
• I brought The Forgiveness Project to South Africa to promote inclusion and compassion in the face of conflict. Desmond Tutu was the patron of The Forgiveness Project when I was working on this project.

• AI
• Banking
• B2B
• Digital
• Enterprise Compute
• Entrepreneurialism
• FinTech
• IT Infrastructure
• HealthTech
• MediaTech
• Retail
• SaaS
• Security Solutions
• Software
• Tech Journalism
• Telecoms
• Voice Intelligence

• HOPEPUNK, Co-Author, 2023, Co-authored HOPEPUNK - A Guide For Creating Better Worlds of Work. A recipe book for hopeful pioneers building better organisations for society, humanity, and the planet.
• We Have a Game Changer, Contributor, Starting a digital media business in a time when nobody knew how to make money from online news was a bad idea. A decade later, Daily Maverick was one of the country’s most influential and intelligent publications. We Have A Game Changer lifts the lid on how we got there.

• Bing Copilot
• ChatGPT
• Claude.AI
• Google Gemini
• Perplexity