Caylin Fortuin

• Worked closely with internal stakeholders to ensure timely delivery of products or services, resulting in high levels of client satisfaction.
• Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Assisting with managing the client relationships while providing analysis of category sales and consumer data.
• Working on client briefed presentation.
• Providing training to clients on company products and solutions.
• Developing the technical and analytical skills of colleagues and junior team members.
• Delivered research results and had strategic and tactical discussions with clients about the data.
• Managing the monthly delivery process by ensuring that databases and reports are accurate and delivered on time.

• Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
• Expanded market share with well-executed competitor analysis studies informing strategic business decisions.
• Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
• Creating press packs and liaising with couriers and suppliers
• Assisting with brand plans and execution
• Collaborating with the marketing team and suppliers on marketing strategies and executions
• Learning and working with various types of software for Social Media and Digital Marketing
• Social Media competitions from posting the campaign to choosing winners and sending prizes
• Collating presentations
• Updated product masters and media lists
• Completed stock requests
• Visual merchandising of product displays
• Assisted with briefing documents

Duties Increasing the sales and profitability of various Dis-Chem FMCG and Makro GMD categories through:

• Maximising category sales performance by developing category specific retail strategic plans and considering product and financial performance, shopper psychology and aesthetic appeal.
• Data modelling and retail analytics: reviewing sales value, volume & profit performance of assortment per cluster and allocating space according to demand-space elasticity metrics.
• Optimising store clusters to tailor assortment to customer behaviour.
• Implementing assortment optimization and developing strategic assortment plans with key attention to marketing, product placement, pricing and promotional activities of SKU's.
• Development of ranging reports and category analytical reviews for clients and buyers.
• Designing and building data-driven floor space plans and shelf plans (planograms).
• Finalising and executing the client's category specific merchandising principles and brand strategies.
• Visual merchandising.
• Ensuring that the visual merchandising is consistent and in line with the business strategy.
• The review, analysis, revision and optimization of floor space plans and planograms.
• Managed employee training for new recruits and offered continuous advice, guidance and mentorship on duties and best practices.
• Writing and contributing to website articles.

Responsible for providing administrative and task coordination support to the Head of Business Development and Marketing.

Marketing and Communications:

• Sourced and updated marketing collateral and business cards then ordering and distributing to offices as needed.
• Format and distribute internal and external newsflashes and newsletters.
• Branding
• Campaigns
• Updating of profiles in key rankings directories.
• Assist with maintaining the firm's website and social media platforms.
• Electronic Marketing
• Process supplier invoices for payment.
• Researching and setting up webinar

Business Development:

• Registering for conferences and setting up networking client meetings.
• Conducting budget and costing research.
• Providing administrative support with legal directory submissions.
• Keeping stock of and selling company branded merchandise.

Client Intelligence & Research:

• Processing of invoices and performing of administrative actions related to the renewal of group-wide research subscriptions.
• Gathering and formatting of marketing data for internal reporting.