Cassidy Pretorius
Claremont
Summary
Account Executive managing a portfolio of 25 high-value accounts across FMCG, manufacturing and retail: builds trusted client partnerships, owns escalation management, leads a team of 3, and drives cross-functional coordination with field operations to ensure on-time, in-market delivery.
Overview
9
9
years of professional experience
Work History
Client Partner/Account Executive
Tradereach (Barrows Global)
01.2023 - Current
- Build and nurture key client relationships; align brand strategy with execution and ensure seamless project delivery.
- Supervise, coach and develop 3 project managers; use monday.com to set and track tasks, mentor juniors and uphold client service standards.
- Serve as the strategic liaison between clients and internal teams; clarify briefs, lead escalation management and manage end-to-end campaign lifecycles to keep projects on time and within budget.
- Develop and present tailored, value-added solutions and account performance insights that inform client strategies, deepen engagement and unlock additional revenue streams.
- Oversee day-to-day account operations: quotation management, purchase order tracking and cost recovery; ensure financial accuracy and control.
- Coordinate with field operations to support roll-out execution and ensure on-time, in-market delivery; refine processes with internal teams to improve service and efficiency.
- Key accounts: SPAR, Unilever, Beiersdorf, Colgate, Coca-Cola (+20 additional accounts)
Client Service Representative
First Impression Labels (Hirt & Carter Group)
08.2016 - 12.2022
- Managed key corporate accounts (including AMKA), acting as primary liaison to support strong client relationships and service delivery.
- Coordinated with production to monitor job progress and delivery timelines, resolving delays proactively.
- Prepared accurate quotes aligned with client pricing agreements and processed purchase orders efficiently.
- Maintained stock level oversight to prevent delays and support uninterrupted production.
- Generated client and internal reports to support order tracking and account performance visibility.
Sales and Marketing Coordinator
Lentas International
11.2016 - 06.2018
- Motivated and assisted agents and representatives.
- Drove sales, sales analysis and interpretation.
- Marketing point of contact.
- Research and planning.
Education
Bachelor of Arts - Health Science and Social Services (Psychology)
University of South Africa
01-2016
Skills
- Account Portfolio Management
- Client Relationship Management
- Executive Communication
- Client Issue Resolution
- Complex Problem Solving
- Team Leadership
- Financial Reporting
- Field Operations Oversight
Software
- Microsoft Office Suite (Intermediate)
- Monday.com
- CRM
- ERP
Full History and References
Available upon request
Timeline
Client Partner/Account Executive
Tradereach (Barrows Global)
01.2023 - Current
Sales and Marketing Coordinator
Lentas International
11.2016 - 06.2018
Client Service Representative
First Impression Labels (Hirt & Carter Group)
08.2016 - 12.2022
Bachelor of Arts - Health Science and Social Services (Psychology)
University of South Africa