Cassidy Cik

As the Marketing Manager at CBM Training, I lead a dynamic team and oversee all aspects of the company's marketing strategy. By leveraging my expertise in digital marketing and creative direction, I conceptualize and execute innovative campaigns that resonate with our target audience. Through a deep understanding of consumer behavior and market trends, I consistently drive brand awareness, lead generation, and revenue growth. With meticulous data analysis and performance tracking, I ensure that our marketing efforts deliver maximum ROI and exceed business objectives.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

During my tenure as a Creative Consultant, Graphic & Digital Designer, and Web Creative & UX Designer at Bespoke Lifestyle Studio and Plush Creative Concepts, I played a pivotal role in shaping the creative direction of numerous projects. By collaborating closely with clients, I translated their vision into captivating design solutions that strengthened their brand identities. With a keen eye for detail and a focus on delivering simplicity and usability, I developed engaging visuals across various mediums, including print and digital. Additionally, as a Shopify Expert, I provided e-commerce solutions that optimized online sales and customer experiences. During my tenure as a Creative Consultant, Graphic & Digital Designer, and Web Creative & UX Designer at Bespoke Lifestyle Studio and Plush Creative Concepts, I played a pivotal role in shaping the creative direction of numerous projects. By collaborating closely with clients, I translated their vision into captivating design solutions that strengthened their brand identities. With a keen eye for detail and a focus on delivering simplicity and usability, I developed engaging visuals across various mediums, including print and digital. Additionally, as a Shopify Expert, I provided e-commerce solutions that optimized online sales and customer experiences.

• Managed and mentored internal team of digital designers and extended team of regular freelance designers.
• Understood, educated and presented to company and to clients.
• Oversaw technical production and implementation of online creatives.
• Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
• Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
• Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
• Used broader knowledge about digital landscape to inform creative partners and broader groups on cutting edge media opportunities.
• Partnered with design to shape strategic and creative output of growth channels.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Wrote engaging and successful marketing, advertising, and website copy.
• Identified appropriate marketing channels and target customers for campaigns.
• Tracked key performance indicators to measure success of campaigns.

Skills: Brand Development · Digital Strategy · Web Design · Corporate Communications · Advertising · Adobe Illustrator · Social Media Marketing · Account Management · Marketing · Management

As a Creative Consultant and Head of the Creative Department at Ideation Digital, I spearheaded the development of innovative strategies and designs for a range of clients. With a focus on user experience and design thinking, I broke through conventional boundaries to create captivating digital experiences that captured the essence of each brand. By leading a team of talented creatives, I fostered a collaborative environment that encouraged exploration, innovation, and excellence.

• Skilled at working independently and collaboratively in a team environment.
• Resolved problems, improved operations and provided exceptional service.
• Developed strong organizational and communication skills through coursework and volunteer activities.
• Organized and detail-oriented with a strong work ethic.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Worked effectively in fast-paced environments.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Demonstrated leadership skills in managing projects from concept to completion.
• Applied effective time management techniques to meet tight deadlines.
• Proven ability to develop and implement creative solutions to complex problems.
• Used critical thinking to break down problems, evaluate solutions and make decisions.

Skills

Brand Development · Creative Strategy · Creative Problem Solving · Team Leadership · Adobe Creative Cloud · Creative Concept Design · Creative · Management

In my role as a Creative Consultant, Marketing Assistant, Digital Designer, and Web Creative & UX Designer FBO - Fashion Brand Outlet, I collaborated with the team to develop comprehensive marketing strategies. By employing a multi-disciplinary approach, I crafted compelling visuals, websites, and user experiences that helped these brands establish a strong market presence. Through effective project management and meticulous attention to detail, I consistently delivered successful outcomes within tight deadlines.

• Coordinated with marketing and design teams to illustrate articles.
• Compiled product, market, and customer data to generate informed sales and profit projections.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Conducted online research to obtain relevant information and materials.
• Created engaging content for Pinterest, Facebook, and Instagram.
• Tracked marketing efforts to monitor results in real-time.
• Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Reviewed product positioning and online marketing content to identify room for improvement.
• Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
• Aligned designs with brand image while meeting usability and website standards.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
• Used lead generation software to create organized lists of prospective customers.
• Identified target audiences to analyze characteristics, behavior and media habits.
• Analyzed conversion and bounce rates to measure success of content.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Skills

Data Analysis · Business Analysis · Creative Strategy · Creative Problem Solving · Team Leadership · Adobe Creative Cloud · Creative Concept Design · Creative · Digital Strategy · Web Design · Social Media Marketing · Marketing

Marketing and Sales Manager at Ebotse Links
Maketing Manager Ebotse Golf & Country Estate
Ebotse HOA Marketing Manager

At Ebotse Golf & Country Estate, I served as the Marketing & Design Manager, overseeing all marketing initiatives and design projects. By blending my creative expertise with a strategic mindset, I developed and executed comprehensive marketing campaigns that elevated the brand's visibility and reputation. Through effective collaboration with cross-functional teams, I orchestrated successful events and implemented integrated marketing strategies that contributed to increased sales and customer engagement.

• Completed in-depth reviews of market conditions and customer preferences.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Monitored social media questions and comments and appropriately responded.
• Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
• Updated social media platforms with latest news and corporate details.
• Met with vendors to assess products, inquire about services and negotiate pricing.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
• Designed and implemented advertising and public relations activities.

Skills

Event Planning · Special Events Coordination · Data Analysis · Business Analysis · Creative Concept Design · Creative · Digital Strategy · Web Design · Corporate Communications · Account Management · Marketing

Marketing & Design Executive | Events Manager

During my tenure at Heypenni Gold Marketing & Design Studio, I held the position of Marketing & Design Executive, simultaneously managing the events department. I conceptualised and executed creative marketing campaigns, designed engaging visuals, and orchestrated successful events. By leveraging my expertise in public relations, branding, and creative direction, I ensured consistent brand messaging and customer engagement.

Projects worked on:
MINEXPO - Las Vages (Project Manager & Designer)
Launch of The Voice of Nelson Mandela

• Conducted research to analyse customers' behavior, preferences and purchasing habits.
• Identified appropriate marketing channels and target customers for campaigns.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
• Completed in-depth reviews of market conditions and customer preferences.
• Developed campaigns and specific marketing strategies for clients.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Designed and implemented advertising and public relations activities.
• Updated customer database and generated lists and counts for direct marketing projects.
• Worked closely with in-house design team to develop visuals for content.
• Shadowed senior personnel on complex marketing pursuits to build skills set.
• Updated social media platforms with latest news and corporate details.
• Maintained inventory of marketing literature, archive files and sample files.
• Monitored social media questions and comments and appropriately responded.
• Met with vendors to assess products, inquire about services and negotiate pricing.
• Selected and ordered refreshments, decor and event materials.
• Coordinated florists, photographers, and musicians for events.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Solicited feedback from clients to assess event success and uncover opportunities for improvement.

Skills

Event Planning · Special Events Coordination · Creative · Web Design · Social Media Marketing · Marketing

• Gained understanding of goals, objectives and processes to meet client business needs.
• Prepared social media posts and videos with eye for viral content strategies.
• Created media kits and utilized promotional materials to meet specific strategic initiatives.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Coordinated media events, photo opportunities and press interviews to drive client engagement.
• Tracked and reported on success of campaigns and public relations efforts.
• Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
• Maintained and updated media contact lists and databases for ease of access.
• Built and maintained relationships with relevant media outlets and journalists.
• Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
• Coordinated media interviews with organization staff, board members and volunteers.
• Facilitated press conferences and other outreach events to raise visibility of organization.

Skills

Executive Support · Public Relations · Administration · Customer Service · Special Events Coordination

• Communicated with media weekly to build relationships and optimize press coverage.
• Supported Account Executives
• Coordinated press releases and handled press inquiries
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Reported on press coverage recaps to determine areas for improvement.
• Produced and distributed internal and external communications.
• Established and communicated editorial and brand guidelines to communicators in National Media organizations.
• Managed editorial calendars and rescheduled PR events and meetings.
• Cultivated strong corporate image and identity with clear branding.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Resolved complaints to maintain customer satisfaction.
• Developed and nurtured meaningful relationships with key media.

Public Relations Executive | Events Manger | Public Relations Executive | Events Manger

Skills

Executive Support · Public Relations · Event Marketing · Special Events · Office Administration · Administration · Database Administration · Personal Assistance · Customer Service · Event Planning · Special Events Coordination