Caryn Thandi Petersen

Lead and oversee internal and external communications, strategic content, and public relations for Sand Technologies and ALX Africa. This role sits within the Office of the CEO and works closely with senior leadership to shape and amplify the voice of the CEO, elevate both brands globally, and ensure clear, compelling storytelling across all channels.

Led content and communications strategy across all channels, shaping the brand voice and narrative for ALX Africa. Developed and executed editorial plans, managed cross-platform storytelling, and drove public relations efforts as part of the Global Brand team—amplifying the organization’s impact and reach across Africa and beyond.

Wrote and edited lifestyle and feature content for a range of print and digital publications, including Essays of Africa, Marie Claire, Sawubona, Design Indaba Magazine, and Women’s Health. Served as a specialist writer for event publications and provided copywriting for websites, brand campaigns, and marketing collateral—crafting compelling narratives tailored to diverse audiences and platforms.

Led communications, content strategy, and public relations for the Future Champions global youth development initiative. Oversaw brand messaging, media outreach, and storytelling efforts to amplify the project’s impact and engage stakeholders across international markets.

Served as writer and assistant editor for Interactive Africa’s publications, including Design Indaba Magazine. Supported the coordination of the annual Design Indaba Conference and hosted the Young Designers Simulcast, engaging emerging talent and global audiences.