Summary
Overview
Work History
Education
Skills
Awards
Interests
References
Timeline
Generic

CAROLINE MUREITHI

Sales Professional
Nairobi

Summary

As a burgeoning commercial leader with 5 years experience in direct sales in both the banking and fmcg industry, I am recognized for my exceptional commercial insight and adaptedness in fostering robust stakeholder relationships to accomplish strategic business objectives.

My passion resides within the dynamic realm of digital innovation, where I am fully immersed in its continuous evolution. Moreover, I am committed to delivering impactful contributions and positioning myself as a pivotal figure in this exhilarating digital journey.

Overview

7
7
years of professional experience

Work History

Diageo One Analyst

Diageo
08.2023 - Current
  • Clear performance reporting on Diageo One Metrics with performance deep dives across divisions.
  • Capability trainings for sales teams (distributor teams ,agency teams and kbl sales teams with regular refresher sessions.
  • Daily engagements for top 5 &bottom 5 salesteams with feedback .
  • Password reset monitoring ,Contact Verification and Promotion callage .
  • Stakeholder management - ECRs for feedback and followup of pending orders &digitribe for content management on the platform .
  • Leading with a customer first demeanor, while being passionate about contributing to our customer and digitalizing the B2B Online Ordering Process
  • Work closely with the in market commercial teams to deliver real value to the business & customers

Territory Management Representative

Diageo
05.2021 - 07.2023
  • Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.
  • Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.
  • Ensure that price is in line with the company strategy
  • Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.
  • Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.
  • Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade.
  • Maintain accurate and relevant outlet information.
  • To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.
  • Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.
  • Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.Building a cohesive workstream between myself and the distributor team


Sales executive

Co-operative Bank of Kenya
01.2019 - 05.2021
  • Prospect and market all Bank products to prospective clients
  • Carry out market research and provide customer feedback to our head office team for the development of new products and enhancement of existing ones to suite the various market segments
  • Deliver world class customer experience by ensuring quality service delivery for customers within the Bank’s Service Level Agreements
  • Achieve the set growth targets in terms of numbers and values through pro-actively identifying cross-selling opportunities from existing customers
  • Participate in product campaigns to ensure product information is readily available to customers.

Intern

Co-operative Bank Sacco
07.2017 - 09.2017
  • Promptly create and update membership records, shares and deposits database
  • Issue and receive filled membership application forms
  • Receive loan applications from members and record them in the credit register
  • Prepare demand letters to loan defaulters and guarantors
  • Send communications to members about loan repayment reminders etc
  • Manage dormancy by notifying members who skip their monthly contributions
  • Respond to members queries on lending procedures and update of their accounts
  • Any other tasks as assigned by the seniors
  • Reconciliation of group accounts
  • Receive bank deposit slips from members and issue receipt
  • Post members contribution of shares, deposit, and loan repayment into their accounts
  • Prepare and share deposit and share statement & Loan repayment statement
  • Digital scanning of member documents into the DMS system.

Education

Bachelor of Economics& Finance

Kenyatta University
Nairobi
12.2018

Bishop Gatimu Ngandu Girls High School
Nyeri
12.2013

Skills

Excellent sales and marketing capability

Excellent interpersonal skills with ability to influence decisions

Excellent data analysis skills

Great People Management skills

Excellent commercial strategy

Great team player

Awards

The President’s Award Kenya - Bronze & Silver level.

Interests

Hiking

Listening to music

Social Interaction& Networking

References

  • Mrs. Mary Mbochi, Retail Manager ,National Bank , 0721321170, mmbochi@co-opbank.co.ke
  • Ms. Hannah Waruguru, Shopper Manager, Diageo, 0703444858, Hannah.Waruguru@eabl.com
  • Ms. Fridah Wanja, Accountant, Co-operative bank sacco ltd., 0710728130, wanjafrida@gmail.com

Timeline

Diageo One Analyst

Diageo
08.2023 - Current

Territory Management Representative

Diageo
05.2021 - 07.2023

Sales executive

Co-operative Bank of Kenya
01.2019 - 05.2021

Intern

Co-operative Bank Sacco
07.2017 - 09.2017

Bachelor of Economics& Finance

Kenyatta University

Bishop Gatimu Ngandu Girls High School

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CAROLINE MUREITHISales Professional