Sports fanatic - Soccer, Rugby, Cricket
Caroline Morabe
Marketing Manager
Johannesburg
Summary
Acquired Skills Integrated Marketing Communications Specialist specializing in merging digital media platforms and traditional media platforms within the entertainment industry / Confident communicator and presenter / Exceptional verbal and written communication skills / Have a full understanding of media needs and media relationships / Be proactive, reliable, responsible and accurate with an attention to detail / The ability to keep information confidential / Ability to work in high-stress environments / A wide degree of creativity / Self-motivated with a positive and professional approach to management.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
4
4
Languages
Work History
Marketing Manager
Gallo Record Company
03.2017 - 03.2022
- Brand strategy creations and management for individual brands within the company
- A&R management of products before release
- Product management with all record labels under Gallo Record Company from local to international labels for new product releases
- Responsible for all communications between the artists and label
- Approval of PR Plans and management of the roll-out thereof
- Management of the marketing division and its responsibilities
- Key stakeholders Relationship creation and management including TV, Radio, brands and online media
- Media and Key industry Events Management – Product launches
- Management and coordination of elements based on brand requirements including – Campaign Photo-shoots, video shoots, PR Media shoots, Media Conferences and product launches
- Acquisition of external suppliers to fulfill internal client requirements
- Responsible for the marketing budget and the usage of it
- Reporting to MD and MANCO on all projects and their progress
- Creation of overall Brand Elements for Gallo Record Company
- Collaborate with the advertising agency on brand re-launch logo
- Brainstorm ideas for new campaigns
Label Manager
Ambitious Entertainment
06.2015 - 01.2017
- Assistance and advising with record label creations
- Responsible for daily operational functions of the office and staff
- Relationship maintenance and regular Liaison between the company and artists
- Marketing Strategy creation for approval submitted to GM
- Creation of artist’s biographies/ profiles
- Website update of artists profiles
Marketing Executive
Vth Season
Johannesburg
03.2013 - 01.2015
- Marketing plan creation and Implementation
- B2B liaison between Sony Entertainment and Vth Season artists
- A&R assistance to label owner
- National media tour creation and management
- Liaison and communication directive between Vth Season and brands
- Events organizing and management
- Management and coordination of elements based on brand requirements including – Campaign Photo-shoots, video shoots, PR Media shoots, Media Conferences and product launches
- Music Submission and Play listing across SADAC region
- Creation of brand sponsorship requests
- Relationship management with key industry stakeholders including radio compilers, radio station marketing managers, station managers
- National media tours management
- Brand alignment liaison between corporate brands and internal clients
- PR management and approval
- Overall Media and Key stokehold management
Managing Director
Africa Brandcom (Self Employment)
Johannesburg
07.2013 - 09.2014
- Managing two corporate clients – PR Focused
- Marketing and management of one musical artist
- Staff Employment and Management
- Acquisition of clients
PR Manager
Brandfluent SA
05.2011 - 01.2013
- PR Product Management for Alcatel brand
- Media liaison between media and Alcatel brand
- Acquisition of new PR and marketing clients
- Responsible for media coverage
- PR Strategy for multiple products under the Alcatel brand
- Overseeing full staff members
- Pitching stories to media
- Preparation of media kits
- Manage the public relation’s department budget
- Help clarify their organization’s point of view to its main audience through media press releases and interviews
PR Officer
Universal Music SA
06.2009 - 04.2011
- PR Plan for brands within the local music decision
- Radio plugging and play listing of music on radio stations
- Media contacts creation and relationship management maintenance
- PR on all platforms including TV, Radio, Print and Online
- B2B Press release creation and Traditional press release creation
- Assistance with event management
- Liason with sales division on product strategy
- Road Management of artists to media events
Assistant Marketing Manager
VEGA School of Branding
02.2009 - 02.2010
- Assisting the marketing manager with overall strategy of the school
- Assisted in organizing PR coverage for the school
- Assistance with marketing plan creation
- Responsible for marketing tools creation including school banners, logo’s etc
- Responsible for school visits and sharing school prospectus
- Responsible for the launch of the Loeries event taking place yearly at the school
- Creation morale for students through events ran by the marketing division
Brand Development Manager
Turnkey Music (Internship and Full time Employment)
Johannesburg
01.2007 - 01.2009
- Product launches for new music equipment
- Relationship management between the Music Company and clients
- Creation of loyalty and rewards plans
- Responsible for sponsorships for artist’s events and product advancing music equipment for events
- Develop advertising and marketing communications material
- Prepare articles for corporate newsletters
Education
Bachelor of Arts - Marketing Communication, Brand Management
AAA School of Advertising
Johannesburg 02.2003 - 12.2006
High School Diploma -
Riverside High School
Vereeniging 01.1998 - 12.2002
Skills
Budgeting and Allocation
Public and Media Relations
Client communication
Strategic planning
Campaign management
Marketing and advertising
Staff Management
Brand development
Accomplishments
Throughout my music career, all my primary projects received nominations and 80% of them have won a SAMA Award.
Affiliations
SAMA AWARDS Committee Member
Interests
Writing
Podcasting
Music
Timeline
Marketing Manager
Gallo Record Company
03.2017 - 03.2022
Label Manager
Ambitious Entertainment
06.2015 - 01.2017
Managing Director
Africa Brandcom (Self Employment)
07.2013 - 09.2014
Marketing Executive
Vth Season
03.2013 - 01.2015
PR Manager
Brandfluent SA
05.2011 - 01.2013
PR Officer
Universal Music SA
06.2009 - 04.2011
Assistant Marketing Manager
VEGA School of Branding
02.2009 - 02.2010
Brand Development Manager
Turnkey Music (Internship and Full time Employment)
01.2007 - 01.2009
Bachelor of Arts - Marketing Communication, Brand Management
AAA School of Advertising
02.2003 - 12.2006
High School Diploma -
Riverside High School
01.1998 - 12.2002