Sports fanatic - Soccer, Rugby, Cricket
Caroline Morabe
Marketing Manager
Johannesburg
Summary
Acquired Skills Integrated Marketing Communications Specialist specializing in merging digital media platforms and traditional media platforms within the entertainment industry / Confident communicator and presenter / Exceptional verbal and written communication skills / Have a full understanding of media needs and media relationships / Be proactive, reliable, responsible and accurate with an attention to detail / The ability to keep information confidential / Ability to work in high-stress environments / A wide degree of creativity / Self-motivated with a positive and professional approach to management.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
4
4
Languages
Work History
Marketing Manager
Gallo Record Company
03.2017 - 03.2022
- Brand strategy creations and management for individual brands within the company
- A&R management of products before release
- Product management with all record labels under Gallo Record Company from local to international labels for new product releases
- Responsible for all communications between the artists and label
- Approval of PR Plans and management of the roll-out thereof
- Management of the marketing division and its responsibilities
- Key stakeholders Relationship creation and management including TV, Radio, brands and online media
- Media and Key industry Events Management – Product launches
- Management and coordination of elements based on brand requirements including – Campaign Photo-shoots, video shoots, PR Media shoots, Media Conferences and product launches
- Acquisition of external suppliers to fulfill internal client requirements
- Responsible for the marketing budget and the usage of it
- Reporting to MD and MANCO on all projects and their progress
- Creation of overall Brand Elements for Gallo Record Company
- Collaborate with the advertising agency on brand re-launch logo
- Brainstorm ideas for new campaigns
Label Manager
Ambitious Entertainment
06.2015 - 01.2017
- Assistance and advising with record label creations
- Responsible for daily operational functions of the office and staff
- Relationship maintenance and regular Liaison between the company and artists
- Marketing Strategy creation for approval submitted to GM
- Creation of artist’s biographies/ profiles
- Website update of artists profiles
Marketing Executive
Vth Season
Johannesburg
03.2013 - 01.2015
- Marketing plan creation and Implementation
- B2B liaison between Sony Entertainment and Vth Season artists
- A&R assistance to label owner
- National media tour creation and management
- Liaison and communication directive between Vth Season and brands
- Events organizing and management
- Management and coordination of elements based on brand requirements including – Campaign Photo-shoots, video shoots, PR Media shoots, Media Conferences and product launches
- Music Submission and Play listing across SADAC region
- Creation of brand sponsorship requests
- Relationship management with key industry stakeholders including radio compilers, radio station marketing managers, station managers
- National media tours management
- Brand alignment liaison between corporate brands and internal clients
- PR management and approval
- Overall Media and Key stokehold management
Managing Director
Africa Brandcom (Self Employment)
Johannesburg
07.2013 - 09.2014
- Managing two corporate clients – PR Focused
- Marketing and management of one musical artist
- Staff Employment and Management
- Acquisition of clients
PR Manager
Brandfluent SA
05.2011 - 01.2013
- PR Product Management for Alcatel brand
- Media liaison between media and Alcatel brand
- Acquisition of new PR and marketing clients
- Responsible for media coverage
- PR Strategy for multiple products under the Alcatel brand
- Overseeing full staff members
- Pitching stories to media
- Preparation of media kits
- Manage the public relation’s department budget
- Help clarify their organization’s point of view to its main audience through media press releases and interviews
PR Officer
Universal Music SA
06.2009 - 04.2011
- PR Plan for brands within the local music decision
- Radio plugging and play listing of music on radio stations
- Media contacts creation and relationship management maintenance
- PR on all platforms including TV, Radio, Print and Online
- B2B Press release creation and Traditional press release creation
- Assistance with event management
- Liason with sales division on product strategy
- Road Management of artists to media events
Assistant Marketing Manager
VEGA School of Branding
02.2009 - 02.2010
- Assisting the marketing manager with overall strategy of the school
- Assisted in organizing PR coverage for the school
- Assistance with marketing plan creation
- Responsible for marketing tools creation including school banners, logo’s etc
- Responsible for school visits and sharing school prospectus
- Responsible for the launch of the Loeries event taking place yearly at the school
- Creation morale for students through events ran by the marketing division
Brand Development Manager
Turnkey Music (Internship and Full time Employment)
Johannesburg
01.2007 - 01.2009
- Product launches for new music equipment
- Relationship management between the Music Company and clients
- Creation of loyalty and rewards plans
- Responsible for sponsorships for artist’s events and product advancing music equipment for events
- Develop advertising and marketing communications material
- Prepare articles for corporate newsletters
Education
Bachelor of Arts - Marketing Communication, Brand Management
AAA School of Advertising
Johannesburg 02.2003 - 12.2006
High School Diploma -
Riverside High School
Vereeniging 01.1998 - 12.2002
Skills
Budgeting and Allocation
Accomplishments
Throughout my music career, all my primary projects received nominations and 80% of them have won a SAMA Award.
Affiliations
SAMA AWARDS Committee Member
Interests
Writing
Podcasting
Music
Timeline
Marketing Manager
Gallo Record Company
03.2017 - 03.2022
Label Manager
Ambitious Entertainment
06.2015 - 01.2017
Managing Director
Africa Brandcom (Self Employment)
07.2013 - 09.2014
Marketing Executive
Vth Season
03.2013 - 01.2015
PR Manager
Brandfluent SA
05.2011 - 01.2013
PR Officer
Universal Music SA
06.2009 - 04.2011
Assistant Marketing Manager
VEGA School of Branding
02.2009 - 02.2010
Brand Development Manager
Turnkey Music (Internship and Full time Employment)
01.2007 - 01.2009
Bachelor of Arts - Marketing Communication, Brand Management
AAA School of Advertising
02.2003 - 12.2006
High School Diploma -
Riverside High School
01.1998 - 12.2002
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