Carlin Kristensen

• Develop and manage sound customer relationships
• Educate consumers regarding KWV brands
• Drive distribution i.e. availability
• Handle customer and consumer complaints and queries
• Manage sales administration requirements i.e. prepare and submit weekly and monthly reports
• Visit customers as per a fix contracted call cycle
• Implementation of the KWV way of selling
• Negotiate displays and pricing
• Ensure the implementation of the Sales Drivers
• Implement promotions and Point of sale/merchandising in store

• New product introduction, vintage change, and upliftment procedure to be carried out as per SOP..
• Client Trade visits to be done as per the RSM/FSM’s requirements and according to SOP.
• Effective planning of the call cycle as per contact and coverage SOP.
• Calling customers in accordance with the agreed call cycle.
• Assisting new customers in opening new accounts as per SOP on new accounts.
• Recording and promptly acting upon customers’ complaints, queries and requests and feedback accordingly as per Communication SOP and contact grid.
• Actively building relationships with customers by identifying new growth opportunities in the wine category (e.g. in store customer tastings) and adding personal touches (e.g. deliver complimentary bottle of wine on customer’s birthday) as per SOP.
• Identifying and execute promotional opportunities/requirements as per the customers’ needs and promotional SOP.
• Identify training needs of the customer and execute according to a training plan.
• Gaining knowledge on various products and processes in order to carry out a strategic negotiation with customers.
• Understand your personal sales target by customer and brand and deliver the result.
• Understand how personal sales commission / incentive are calculated.
• Grow and maintain the customer base to achieve the sales target.
• Develop a plan to close the sales gap by analysing a weekly and monthly Sales Report and submit this report as per SOP.
• Log all calls and capturing interaction with customers on the handheld device as per SOP and RSM/FSM requirements.
• Collect customer information as per “Know Your Customer” Brief.
• Collect competitor’s activity at outlet level as per SOP and RSM requirements.

• Communicated with clients and customers to gather, provide and share updated information on products and services.
• Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
• Increased customer satisfaction by addressing and resolving complaints in a timely manner.
• Exceeded performance targets through diligent work ethic and focus on results-driven tasks.

• Assisted with timely generation of accurate quotes, proposals, and contracts to close deals faster.
• Provided exceptional administrative support for high-performing sales teams, enabling them to focus on selling and meeting revenue goals.
• Established strong relationships with clients through regular communication, fostering trust and loyalty in our brand.
• Boosted sales revenue by efficiently processing orders and coordinating with the sales team on customer requirements.

Scheduling of appointments

Adhereing to Call Cycle

Acheiving Daily Sales Targets

Calling on 25 customer min per day

Administration Duties

Daily reporting Principles and Opposition

Upselling od daily specials

Delivering of stock when required

New leads/Cold Calling

Liasing with Logistics to ensure trucks are loaded

Comminicating with Distribution and Logistics

Finance and updating of information

• Expanded customer base through cold calling, networking, and relationship building.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Identified and tapped into new markets, significantly expanding customer base.
• Increased market penetration with introduction of innovative sales tactics.
• Enhanced customer satisfaction by providing comprehensive product demonstrations.
• Utilized social media platforms to engage with potential customers and build brand awareness.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

• Assisted call-in customers with rental inquries.
• Managing a rental portfolio
• Advertising of properties
• Meeting with Landlords, and ensuring all paperwork was up todate.
• Meeting with potential clients
• Performing entrance and exit inspections
• Dealing with Attorneys and Conveyancers.
• Dealing directly with Finacial Institutions like Betterbond and SA Homeloans
• Performing all background and credit checks
• Reporting to Team Leader
• Managing of new leads
• Working on Show Houses and appointments with potential clients
• Attening all traning internal and external

Business was run from a home office in Durban North

Head Office was in Cape Town

• Communicated product information with confidence and educated consumers about company.
• Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
• Engaged, educated, and befriended customers to deliver amazing shopping experience.
• Maintained detailed records of promotional activities, results achieved, and areas for improvement to inform future campaigns.
• Managed inventory levels at promotional events to ensure adequate product supply while minimizing waste or shortages.
• Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
• Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
• Designed, filled, and arranged eye-catching product floorsets to increase sales.
• Delivered memorable experiences at trade shows through expert knowledge of products, engaging booth design, and compelling interactions with attendees.
• Generated leads for future business opportunities by collecting customer contact information during promotional events.
• Engaged with potential customers to foster positive brand image, leading to increased consumer interest.
• Collaborated with marketing team to develop and implement local marketing strategies, raising brand awareness.
• Attended industry conferences to keep abreast of market trends and network with potential partners.
• Spearheaded sustainability initiative within brand, enhancing company image and attracting eco-conscious consumers.
• Monitored competitor activity to recommend adjustments to our brand positioning.
• Negotiated with event organizers for prime positioning, maximizing brand exposure.
• Maintained knowledge of current promotions and product features.
• Greeted customers warmly and pleasantly answered inquiries.