Carli Roodt
PR Specialist, Marketer, Strategist
Johannesburg
Summary
As a public relations professional, I understand the importance of honing my skills to effectively manage and shape my clients' or organisation's public image and reputation. Communication is at the core of my work, and I strive to excel in written and verbal communication. I craft compelling messages and write press releases, speeches, and articles to effectively convey information to various stakeholders.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Freelance Account Director and Client lead
MSL
7 2022 - Current
- Working in an agency and learning the finer tricks of PR has enabled me to grow exponentially in a short time
- Not only do I get to work with a multitude of clients but also manage a team who help me acquire the wanted results
- At present I manage Momentum business units
PR Consultant and writer
MSL
07.2019 - Current
- As a freelance PR Consultant, I work closely with the Account Directors and clients to assist with the planning and implementation of PR strategies and launch planning
- My role mainly consists of writing and creating content and plans for media distribution and coverage
- Clients I have worked with include PPC, Momentum Corporate Fedgroup and Ericsson.
Founding member of Tin Soldier Marketing and Communications
01.2004 - Current
- As founding member of Tin Soldier Marketing, I fulfill the role of client liaison, making sure that all my client's communication and marketing needs are met and fulfilled
- My objective is to ensure that all internal and external communications are clear, constant and in-line with the business as well as marketing strategy
- My clients and scope of work include:
Marketing Consultant
Roodt Inc Attorneys
03.2006 - 12.2020
- At Roodt Inc attorneys I fulfil the role of a marketing manager
- My responsibilities include marketing strategy development and implementation in accordance to a set budget, international listings management, advertising design and placements, website design and maintenance, monthly email and posted newsletter coordination of design and content, PR, event management and general office management
Communications Consultant
Skin Scripts
03.2019 - 03.2020
- I deliver digital marketing services to Skin Scripts by designing and posting social media campaigns.
Marketing Consultant
Med-e-Mass Practice Management Software
03.2004 - 03.2020
- Reporting directly to the Marketing Manager, I provide Med-e-Mass with a full house marketing function
- From planning to implementation, campaign design, PR, copywriting and collateral design
- I make sure that all communications stay true to the brand and reach the target market in the most cost-effective and direct way.
Bytes Technology Group
01.2010 - 01.2014
- I serve on the Bytes Technology Group Marketing Committee as a representative to Med-e-Mass and have completed various projects for them.
Education
BA Degree - Psychology and English
University of Cape Town
01.1998 - 05.2000
Postgraduate Diploma - Marketing Management
University of Cape Town
01.2001 - 05.2001
Matric First Class - undefined
Greenside High School
01.1996 - 04.1996
Skills
Public relationsStrategyClient managementCommunicationCopywritingContent planning and creationMarketing strategy design and implementationBrand managementExperience marketingDigital marketingSocial mediaDesign
Problem-Solving
Strategic account development
Multitasking
Lead Generation
Customer Complaint Resolution
Time Management
Appointment Scheduling
New Business Development
Team Recruiting and Onboarding
Interdepartmental Collaboration
Rapport and relationship building
Effective Communication
Budgeting and Expenditures
Strategic development
Problem-solving abilities
Active Listening
Competitor Analysis
Personal Information
- Date of Birth: 06/09/78
- Nationality: South African
- Driving License: Full
References
- Gideon Brits
- Esme Eloff
- Johan Roodt
Timeline
PR Consultant and writer
MSL
07.2019 - Current
Communications Consultant
Skin Scripts
03.2019 - 03.2020
Bytes Technology Group
01.2010 - 01.2014
Marketing Consultant
Roodt Inc Attorneys
03.2006 - 12.2020
Marketing Consultant
Med-e-Mass Practice Management Software
03.2004 - 03.2020
Founding member of Tin Soldier Marketing and Communications
01.2004 - Current
Postgraduate Diploma - Marketing Management
University of Cape Town
01.2001 - 05.2001
BA Degree - Psychology and English
University of Cape Town
01.1998 - 05.2000
Matric First Class - undefined
Greenside High School
01.1996 - 04.1996
Freelance Account Director and Client lead
MSL
7 2022 - Current