Carl Sheik

• Elevated corporate governance standards within WPCA by promoting adherence to established guidelines such as those outlined in Sarbanes-Oxley, King IV and SA Companies Act.
• Contributed to high-quality decision-making processes through thoughtful deliberation based on extensive experience across various industries.
• Drafted and distributed bi-monthly sub-commitee reports to assist board members with critical business decisions.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Assisted with sales and marketing strategies to foster achievement of revenue goals to over 35% above target.
• Contributed to high-quality decision-making processes through thoughtful deliberation based on extensive experience across various industries

• Energetic entrepreneur with start-up mentality
• 25-year track record in delivering EBIT growth for South African and public listed (NYSE) media companies
• Founded MMC (Pty) Ltd in 2022 during lock-down and grown business to R3 Million business singled highhandedly in 3 years, by expanding business into affiliate representative business across South Africa
• Key operational areas of focus on are public relations, media relations, digital media marketing, digital advertising, premier OTT (Over the Top) VoD (Video on Demand streaming) and linear television content distribution and sales.

• Assisted in increasing shareholder value by leading company’s business expansion into SSA (Sub-Saharan Africa) by winning Meta (Facebook Pitch) in Nigeria in May 2022
• Recent accomplishments in 2022: The launch and set up of three new multi-million-dollar digital media businesses across three countries i.e.) Nigeria, Kenya, and Ghana alongside CEO and Global CDO.
• Milestone as being given direct responsibility as Project Manager for Meta (Facebook) opening latest office and launching new business in Ghana (which is where we are Authorized Sales Partners for Meta in Ghana)
• Provided strategic administrative and development support.

• Successfully created awareness and firmly positioned Video on demand (VoD) in the South African and African Hospital and Hospitality markets as a preferred alternative to DSTV
• Provided key strategic insights into the dev op's creation of our first VoD product, for retail music clients
• Analyze market dynamics, business potential and competitors across the SA and African region
• Established content partnerships and negotiated licensing deals with local and international production houses.

• Various: SABC: Head of Digital Media Strategy: Mar 2015 - Feb 2019, Station Manager Radio 2000: July 2007 - Feb 2015, Program Manager 5 FM: June 2006 - June 2007, Program Manager Lotus FM: Mar 2004 - June 2006
• 16 years experience at the SABC, assisted grow audience market share by 12% Yr
• On Yr
• Was directly responsible for the repositioning and break-even of Radio 2000, I have grown audience of Radio 2000 by over 460 000 new listeners in that period - that is a 70% Year on Year Growth Projection
• Drove strategic turn-around plans of PCBS and PBS radio stations, introduced digital media innovations i.e) form of podcasting
• Achievements at SABC Radio was being recognized by FIFA for work and contribution in media broadcasting towards successful coverage of FIFA Soccer WC 2010 tournament in South Africa.

• Held several roles across five and half years I was employed at Kaya Fm
• Career started on air with Bob Mabena as his producer and over the years I was given more responsibilities and tasked with breaking the silos between programming, marketing, and sales
• Lead and manage all broadcast and digital media department budgets and manage all content inventories : quarterly basis and assist all broadcast team members to manage production schedules
• Lead all new product development and improvement in all existing products and ensure optimal inventory level at all times
• Facilitate and drive sales forecast and implement all new products and processes for sales and programming teams
• Lead and Prepare reports for all planning activity metrics and analyze all results to recommend required improvements in performance and collaborate with material manager to forecast all required strategies.

• Other Activities: MTN Radio Judge, Wits Radio Days Guest Speaker, Future of Media Conference – Speaker, AIB International Judge for factual content, NAB Board Member (Represented the SABC)

Dissertation: Digital Transformation

• Completed professional development in SABC Leadership Development.
• Awarded Top Student
• Continuing education in Business Strategy

Graduated Top Student / Group

Advanced Digital Media Marketing Certification

Incomplete