Summary
Overview
Work History
Education
Skills
Software
Certification
Favorite Hobby
Timeline
CAREL R. HEYDENRYCH

CAREL R. HEYDENRYCH

Business Management & Sales
Centurion

Summary

An analytical thinker with a proven track record of successfully implementing strategic initiatives, optimizing processes, and achieving business objectives. Demonstrated ability to cultivate strong customer relationships and deliver exceptional results throughout a career spanning diverse industries. Currently serving as a Business Development Manager at Multies (PTY) LTD, collaborating with cross-functional teams to identify and source high-quality mining and engineering supplies, manage procurement processes, and optimize supply chain operations. Previously held the role of Lubricants Brand Manager at SAC Commercial Parts, successfully promoting and increasing brand loyalty within the existing customer base while establishing the Eurol Lubricants brand as a premium option in South Africa. Extensive experience as a Technical Sales Manager at A2C Group (PTY) Ltd, overseeing sales and business management in rail and mining industries across international markets. Consistently achieved sales targets, implemented cost control measures, developed high-performing teams, and executed customer-centric strategies. Holds certificates and degrees in Professional Sales, Commercial Fundamentals, Business Leadership Skills, and Applied Business Management from Brigham Young University. Fully bilingual in English and Afrikaans with proficiency in Microsoft Word, Excel, PowerPoint, Fusion 360, and CRM systems. Actively engaged in community volunteer work with the Church of Jesus Christ of Latter-Day Saints, contributing to administrative tasks, financial bookkeeping training, and counseling. Currently pursuing a Bachelor's Degree in Applied Business Management. Background demonstrates the ability to drive success, build relationships, and deliver excellence across various industries and roles.

Overview

17
17
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2

Languages

Work History

Business Development Manager

Multies (PTY) LTD
Centurion
08.2022 - Current
  • Planning, Organizing, Staffing, Leading and Controlling
  • Direct Reports: 3
  • Collaborate with cross-functional teams to identify and source high-quality mining and engineering supplies, ensuring optimal inventory levels and cost-effectiveness
  • Conduct extensive market research and analysis to identify potential suppliers, negotiate contracts, and establish long-term partnerships, resulting in improved pricing and timely delivery of products
  • Manage procurement process, including supplier selection, evaluation, and performance monitoring, to ensure compliance with quality, safety, and regulatory standards
  • Develop and maintain strong relationships with key stakeholders, such as suppliers, vendors, and internal departments, fostering open communication and resolving any operational issues
  • Assist in development and implementation of strategic initiatives to optimize supply chain operations, streamline processes, and enhance overall efficiency
  • Monitor industry trends and technological advancements, proactively identifying opportunities for product innovation, and recommending new solutions to meet evolving customer needs
  • Collaborate with sales and marketing teams to provide technical expertise and support in promoting mining and engineering supplies, contributing to increased customer engagement and sales growth
  • Utilize inventory management systems to track stock levels, forecast demand, and coordinate timely reordering, minimizing stock-outs and optimizing inventory turnover
  • Assist in preparation and analysis of financial reports related to procurement activities, contributing to budget planning and cost control measures
  • Actively participate in training sessions and professional development programs to stay updated on industry best practices, emerging trends, and regulatory changes.

Lubricants Brand Manager

SAC Commercial Parts
Park Avenue, Rooihuiskraal, Centurion
09.2021 - 07.2022
  • Postnet Suite 76, Private Bag X11, Midrand, 1685, , promoting and creating increased in brand loyalty within SAC’s existing customer base (21000 active clients within last 12 months), find new potential customers and establish Eurol Lubricants as Premium Lubricant Brand in South Africa
  • Direct Reports: 16
  • Page 1 of 3
  • Collaborated with cross-functional teams, fostering effective communication and alignment towards common objectives
  • (New Truck Parts, 2nd Hand Truck Parts – VOLVO, MAN, IVECO, UD, MERC, DAF, HINO, FUSO, FAW, LCV, RENAULT, SCANIA, ISUZU)
  • Successfully led 123 employees, fostering positive work culture and achieving steady month-on-month sales growth of between 5% - 6%
  • Implemented cost control measures (logistics), resulting in reduced expenses and increased revenue
  • Developed and mentored high-performing teams, resulting in increased employee engagement and career progression
  • Created internal company training material which included internal company certificate specifically focused on lubricants and trained counter salesmen, sales representatives, and staff of 16 branches country wide -123 Individuals
  • Answer all technical questions regarding Eurol Products – for all 16 branches
  • Implemented quality control measures, resulting in improved product/service quality and customer satisfaction
  • Made decisions of what type of products there was needed in South African market and imported them from Eurol (Netherlands)
  • Implemented customer-concentric strategies, leading to improved customer retention and acquisition rates
  • Utilized feedback mechanisms to gather customer insights and implemented improvements (new products or different package sizes) based on their needs
  • Set, tracked, and reviewed monthly sales targets of 16 branches
  • Reported to the CEO & 4 Directors monthly.

Technical Sales Manager

A2C Group (PTY) Ltd, A2C Distributors (PTY) Ltd
Springs
09.2013 - 08.2021

Performing overlapping sales and business management roles in well-established family-owned business comprising three divisions and four branches, supplying general engineering materials and equipment to rail and mining industries in six international markets

  • Reporting to company CEO
  • Direct Reports: 4
  • Product Categories: Pumps, Lifting Equipment, Lubricants, Furnace Builds & Supplies, Engineering Equipment & Supplies, General Engineering, Tungsten Carbide Wear Parts & Gauges

Sales & Business Management :

  • 2020 - Sealed contract with Transnet to supply furnace fuel to several depots for 24 months - R64 million in value.
  • Grew profits by 13% in 2019 in struggling economy
  • Managed top key client accounts (Transnet, Denel, Glencore, Corobrik) via regular site visits and planning sessions
  • Develop and cultivate client relations with local customer base, and international clients in Namibia, Botswana, Mozambique, Zambia, and Tanzania
  • Visit client operations in person and make recommendations to improve productivity
  • Source and pursue new marketing opportunities
  • Oversee marketing of all products and services, both online and at exhibitions
  • Collaborate with CEO to:
  • Develop annual business plan
  • Explore strategies for growth and expansion
  • International business development:
  • Identify and pursue new product import opportunities for Southern Africa
  • Negotiate sole source contracts with suppliers
  • In USA, Slovakia, Italy, and China

Human Resources:

  • Screen candidates, arrange interviews
  • Collaborate with CEO on hiring decisions
  • Facilitate disciplinary meetings
  • Assure that any disciplinary actions comply with legal requirements
  • Interview, hire, train and supervise all sales representatives
  • Handle dismissals and HR disputes
  • Devise specialized engineering solutions and provide technical product advice for pumps
  • (example)
  • Set, track, and review monthly sales targets
  • Maintain and expand product inventory
  • Review commissions and fuel allowances
  • Identify key locations for branch expansion
  • Maintain company website and email domains.
  • Traveled to customer locations to analyze technical challenges, create dynamic strategies and rapidly implement solutions
  • Maintained client and company confidence by keeping records confidential and secure to avoid data breach risks

Sales Representative

A2C Distributors (PTY) Ltd, A2C Group (PTY) Ltd
Springs
05.2008 - 08.2013
  • Routinely exceeded sales targets by 10-20%.
  • Cultivated successful, on-going business relationships through networking.
  • Customer liaison and support.
  • Developed and delivered engaging sales presentations to convey product benefits
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads
  • Built relationships with customers and community to promote long term business growth
  • Built diverse and consistent sales portfolio
  • Negotiated contracts with clients and developed relationships with key personnel

Physical Facilities Administrative Assistant

Jubilee
Parktown, Johannesburg
07.2006 - 04.2008

Provided general administration support to Facilities Maintenance group which managed approximately 45 properties across central South Africa and Lesotho

  • Direct Reports: 11
  • Kept Facilities Maintenance database (FMAT) current and assisted in annual maintenance and budget planning
  • Collated maintenance requests from individual Church unit leaders and kept them informed of decision process
  • Obtained estimates from contractors and issued contracts/work orders
  • Verified budgets and reviewed and processed contractors’ invoices for payment
  • Reconciled accounts
  • Maintained electronic and hard copy filing systems
  • Prepared and delivered training presentations
  • Organized seminars and other events.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Education

Bachelor’s Degree - Applied Business Management

Brigham Young University, Idaho, USA
09.2022 - Current

Online - Part time

Associate’s degree - Applied Business Management

Brigham Young University, Idaho, USA
10.2018 - 04.2022

Online Part time

Skills

    Proficient in English

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Software

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

CRM

Fusion 360

Certification

Professional Sales

Favorite Hobby

Fly fishing has become more than just a hobby for me; it's a passion  that brings me immense joy. The tranquil rhythm of casting, the  anticipation of the perfect drift, and the thrill of hooking a fish are  all elements that captivate me. It's a way for me to disconnect from the  world and immerse myself in nature's beauty. The challenge of fooling a  wary trout with a meticulously tied fly adds an element of excitement  and fulfillment. With each outing, I find solace, rejuvenation, and a  deep appreciation for the artistry and serenity that fly fishing offers. 

Timeline

Brigham Young University - Bachelor’s Degree, Applied Business Management
09.2022 - Current

Business Leadership Skills

08-2022
Business Development Manager - Multies (PTY) LTD
08.2022 - Current
Lubricants Brand Manager - SAC Commercial Parts
09.2021 - 07.2022

Commercial Fundamentals

08-2020

Professional Sales

04-2019
Brigham Young University - Associate’s degree, Applied Business Management
10.2018 - 04.2022
Technical Sales Manager - A2C Group (PTY) Ltd, A2C Distributors (PTY) Ltd
09.2013 - 08.2021
Sales Representative - A2C Distributors (PTY) Ltd, A2C Group (PTY) Ltd
05.2008 - 08.2013
Physical Facilities Administrative Assistant - Jubilee
07.2006 - 04.2008
CAREL R. HEYDENRYCHBusiness Management & Sales