Candice Van Heerden
Cape Town
Summary
Revenue management professional prepared for leadership responsibilities. Proven ability to drive growth through strategic planning, financial analysis, and effective pricing models. Strong focus on team collaboration, adapting to changing needs, and delivering consistent results. Expertise in revenue forecasting, market analysis, and cross-functional coordination. Reliable and flexible with results-oriented mindset.
Overview
23
23
years of professional experience
Work History
Director of Revenue
Taj Cape Town
04.2019 - Current
- Oversee revenue management and distribution strategy of the Hotel and manage day-to-day yield operations
- Actively ensure system integration
- Forecasting revenue per outlet and using data to make informed decisions
- Analysis of trends both in the macro and micro environment
- Commercially driven to engage all stakeholders and drive market share
Cluster Revenue Manager
Radisson Blu Le Vendome and Park Inn Newlands Hotel Cape Town
04.2017 - 03.2019
- Maximise hotel revenues from all revenue streams
- Plan, communicate, and implement pricing and optimal segment mix
- Regain market share - STR showed gains YOY
- Shift focuses on the business mix to mitigate risk
- Assisting new to the Radisson Hotel Group, revenue managers with system knowledge and onboarding
- Assisting with roll out of SiteMinder for 11 properties in South Africa
- Involved in TMC campaign and room type migration project for all South African properties
- Oversee revenue management and distribution strategy of the hotel and manage day-to-day yield operations
Revenue Manager
Radisson Blu Gautrain Hotel
04.2014 - 04.2017
- Rate growth YOY by yield management and aggressively holding rate further out, maximise revenues in this high occupancy, high demand Hotel
- Securing rate increases across all segments at contract time
- Success achieved with walk-in strategy and upsell initiatives for the team
- Innovation to streamline processes
- Assisted new opening Hotels (Sub Sahara Africa) with pre-opening preparations
Reservations and Revenue Manager
Crowne Plaza Johannesburg The Rosebank
12.2009 - 03.2014
- CRS system management and maintenance incorporating sell strategies and campaigns
- Channel analysis
- Contract negotiations and manage aircrew allocations
- Regularly check the input and the quality of data (segmentation, denials tracking, etc…)
- Oversee and audit the standards and operations of the reservations and meetings and events department
- Evaluate the performance of distribution partners and contracted rates
- Prepare an outline for and support the annual revenue budget process
Maternity leave and general office work for a family business
01.2006 - 11.2009
Assistant Front Office Manager
Thistle Hotel Lancaster Gate
08.2004 - 12.2005
- Opera trainer, recruitment
- Providing flexibility in covering shifts as per business requirements at all times
- Covering Duty Manager and night shifts when required
- Effective communication skills
- Staff training and development
- Department meetings held monthly
- The discipline of Personnel when required and conflict management
Guest Service Manager
Thistle Hotel Hyde Park
01.2004 - 08.2004
- Team of 6 to run the hotel operation
- Identify customers' needs and respond accordingly
Duty Manager
Thistle Hotel Kensington Gardens
02.2002 - 12.2003
- Overall responsibility for the hotel in senior management's absence
Education
Higher Diploma - Hotel Management
Wits Hotel School
Johannesburg, South Africa12-2004
Skills
- Analytical, Commercial understanding
- Knowledge of the South African Market
- Leadership presence
- Presentation skills
- Proactive
- Influencer
- Establishing priorities consistent with the hotels’ goals
- Responding quickly to any changing market
- Operational efficiency
- Data-driven decision making
- Pricing strategy
- Profitability analysis
- Budget development
- Competitive intelligence
- Revenue optimization
Timeline
Director of Revenue
Taj Cape Town
04.2019 - Current
Cluster Revenue Manager
Radisson Blu Le Vendome and Park Inn Newlands Hotel Cape Town
04.2017 - 03.2019
Revenue Manager
Radisson Blu Gautrain Hotel
04.2014 - 04.2017
Reservations and Revenue Manager
Crowne Plaza Johannesburg The Rosebank
12.2009 - 03.2014
Maternity leave and general office work for a family business
01.2006 - 11.2009
Assistant Front Office Manager
Thistle Hotel Lancaster Gate
08.2004 - 12.2005
Guest Service Manager
Thistle Hotel Hyde Park
01.2004 - 08.2004
Duty Manager
Thistle Hotel Kensington Gardens
02.2002 - 12.2003
Higher Diploma - Hotel Management
Wits Hotel School
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