Accomplished executive leader with over 17 years of experience driving transformative design strategies and leading multidisciplinary teams to deliver exceptional user experiences. Head of Design tenure and extensive managerial background provide profound understanding of user-centric design principles and agile methodologies. Committed to excellence, fostering collaborative cultures, and spearheading innovative initiatives. Leadership philosophy centers on transparency, accountability, and empowering teams to realize their full potential. Proven track record of thought leadership, mentorship, and driving organizational growth positions me to drive strategic design initiatives and shape the future of your organization.
Hi, I’m
Candice Boucher
Head of Design, Brand and Marketing
Johannesburg,GP
Summary
Overview
18
years of professional experience
Work History
Webtonic Solutions
Head of Design & Brand
08.2022 - Current
Job overview
- Company Overview: www.webtonic.co.za
- Grow and manage the Design team
- Place training measures in place to ensure the team is abreast of international standards and trends
- Create methodologies and procedures to ensure high quality of deliverables and standardisation
- Leverage off of shared experience and expertise of team members to contribute to the success of the end deliverables.
- Interact with business and technical stakeholders to ensure that the relationships between different service.
- Support the designers placed at clients
- Mentorship
- Help designers grow in confidence through constant growth and development alignment conversations
- Assist the designer to manage client and team expectations.
- Grow the knowledge base of the design team through structured learning and sharing initiatives.
- Enable learning across the organisation, clients and industry.
- Hire and Interview
- Source, evaluate and select potential employees based on alignment to Company Culture and Client environment and needs.
- Work with HR to create psychometrics scoring indicators that are aligned to UX skill sets and qualities.
- Create case study assignment for standardized assessment of quality of work.
- Lead the development and execution of a cohesive brand strategy, defining brand purpose, positioning, and audience segmentation.
- Owned and evolved the visual and verbal identity system, ensuring consistency across all channels through robust brand guidelines and governance.
- Directed high-impact brand campaigns, content strategies and creative output across digital, social, events and partnerships to drive awareness and emotional connection.
- Partnered with cross-functional teams to embed the brand into internal culture and customer experience, including employee brand training and employer branding initiatives.
- Measured and optimized brand performance through KPIs such as awareness, sentiment and share of voice, leveraging consumer insights to refine strategy.
- Ensured the brand delivered both cultural resonance and commercial impact.
- De-design the company website, Create Company PowerPoint template, Create Sales proposal templates
- Create Company ‘Way of Work’ Process, Improve time sheet management process, staff understanding and conducting training around the impotence of accurate time capturing as a consultant for all staff.
- Conduct customer interviews, create client personas, Run Design Thinking workshops with all new and existing staff and clients to empower them with problem solving skills.
- Www.webtonic.co.za
Webtonic Solutions
Senior CX Service Designer
03.2022 - 07.2022
Job overview
- Company Overview: www.webtonic.co.za
- Lead UX Designer for Retail at Tourvest & British Airways, Enhanced the online (web based) duty free shopping, conducting user research, stakeholder engagement, technical understanding through collaboration with the development team using (Magenta as the back end).
- Lead UX Designer for Corporate and Investment Banking at Rand Merchant Bank (RMB), Created a Visual Brand for the Lumos Interface and ensured alignment across the platform.
- Worked with development team to create a Design System using Angular Material UI Design components.
- Wireframing, customer interviews, prototyping, presenting, workshop facilitation, education and thought leadership on UX Design into the organization.
- Www.webtonic.co.za
CyanDigital
UX Design Specialist
12.2021 - 02.2022
Job overview
- Assists various clients design and shape their digital initiatives and value propositions by blending product management, experience design, and agile ways of work to ensure that clients are better able to decide, design and succeed.
- Re-engaged by a former Nedbank Executive to develop the complete visual identity for his new business.
- Designed and delivered the full Brand CI, including logo, presentation templates, and document templates.
- Built a custom WordPress website, ensuring alignment with the brand identity and ease of use for ongoing updates.
- Demonstrated strong client trust and relationship continuity, leading to repeat business.
IQbusiness South Africa
Manager User Experience Design
05.2018 - 11.2021
Job overview
- Company Overview: www.iqbusiness.net
- Assists clients and teams to prioritise and shape their digital initiatives and value propositions by blending product management, experience design and agile ways of work to ensure that clients are better able to decide, design and succeed in their digital initiatives.
- Facilitated monthly UX Bootcamp online for clients and new staff members during COVID.
- Managed and created wireframes for Corporate Internet Banking for Mauritius Bank.
- Completed Stakeholder Interviews, Competitor Analysis, heuristic reviews.
- Set up a UX department for the client including UX Process that fit best in their agile team and ways of work, document templates, procedures and hand over of work.
- Worked closely with IT Executive to deliver an account opening feature on the Mobile Banking app in 60 seconds.
- Implemented facial recognition and identity matching by integrating with the South African Department of Home Affairs.
- Worked closely with the Compliance and Legal team to ensure that customers were asked for 6 input fields in total during the interaction.
- Worked with the client to deliver a financial dashboard for insurance clients to view and track and manage their portfolio.
- Www.iqbusiness.net
Standard Bank Group
User Experience Designer
04.2014 - 05.2018
Job overview
- Company Overview: www.standardbank.com
- Multifaceted role of product and UX to ensure the delivery of security enhancement features to Internet Banking.
- Create re-usable patterns and components, build and maintain design system.
- Designer for the 'Wealth Current Account' build onto SAP.
- UX Lead, in the 'Small, Medium Business' market Segment, responsible for the end-to-end analysis and design for Savings products built and migrated onto SAP.
- Managed a team of 150 UX'ers responsible for the output of all screens on the Core Banking Journey.
- Led overarching design review sessions to ensure all work packages were aligned to the functional and architecture frameworks.
- Reviewed and signed off all UX designs and specifications for the SAP Branch application system.
- Created and maintained UX methods and standards for the Core Banking program.
- Www.standardbank.com
VML
User Experience Designer
04.2012 - 11.2013
Job overview
- Company Overview: www.vmlyr.com
- Responsible for delivering UX designs for the clients served.
- Conduct 'UX guardian' sessions, set up to upskill the UX team at Native.
- Designed an award-winning, intuitive, interactive and playful financial dashboard.
- Created a financial dashboard to display savings and investment products.
- The UX Design won a Lorie award.
- Www.vmlyr.com
Interact RDT
Head of User Experience
06.2009 - 12.2011
Job overview
- Company Overview: www.interactrdt.com
- Created the UX offering for a former research and insights organization.
- Responsible for creating, maintaining, and executing UX methodologies.
- Www.interactrdt.com
Quirky Interactive
Marketing Assistant
04.2008 - 05.2009
Job overview
- Daily managing of brand campaigns and internal marketing programs.
- Key focus on ensuring the smooth running of IT infrastructure, reporting and specifications to external suppliers.
Liberty Life
Disbursements
03.2007 - 03.2008
Job overview
- Company Overview: www.liberty.co.za
- Assessed and processed client applications to withdraw insurance policies, ensuring compliance with PoPIA regulations and liaising directly with brokers.
- Navigated multiple legacy platforms to complete tasks, which highlighted inefficiencies and user pain points.
- Proactively suggested improvements to system workflows, leading to an invitation to the Monthly Development Architecture Forum to contribute from a user experience perspective.
- Www.liberty.co.za
Education
Wits Business School
Advanced Leadership
University Overview
Wits Business School
Post Diploma In Advanced Business Management (PDM)
University Overview
IQbusiness
Product Owner
University Overview
University of Johannesburg
BA from Sports & Marketing
University Overview
Skills
Dedicated professional
Frameworks And Methodologies
Frameworks And Methodologies
- Scrum Agile
- SAFe Agile
- KANBAN
- Design Thinking
Personal Achievements
Personal Achievements
o Yoga
o Mediation
o Golf, 12 Handicap
o Gauteng U21 Hockey
o South African U16 Hockey Captain
o South African U16 Softball Captain
o Sports Captain
o Athletic Trophy
o School Prefect
o KZN Provincial U18 Women’s Cricket, aged 11
o Primary School First Team Boys Cricket Team
Timeline
Head of Design & Brand
Webtonic Solutions
08.2022 - Current
Senior CX Service Designer
Webtonic Solutions
03.2022 - 07.2022
UX Design Specialist
CyanDigital
12.2021 - 02.2022
Manager User Experience Design
IQbusiness South Africa
05.2018 - 11.2021
User Experience Designer
Standard Bank Group
04.2014 - 05.2018
User Experience Designer
VML
04.2012 - 11.2013
Head of User Experience
Interact RDT
06.2009 - 12.2011
Marketing Assistant
Quirky Interactive
04.2008 - 05.2009
Disbursements
Liberty Life
03.2007 - 03.2008
Wits Business School
Post Diploma In Advanced Business Management (PDM)
1 2012
IQbusiness
Product Owner
1 2020
University of Johannesburg
BA from Sports & Marketing
1 2006
Wits Business School
Advanced Leadership
1 2024
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