CALLON LOCKE

Key Responsibilities:

• Develop and execute strategic retail marketing initiatives to enhance brand visibility, customer engagement, and sales performance.
• Oversee the planning and implementation of localized marketing campaigns, ensuring alignment with dealership and customer needs.
• Manage multi-channel marketing efforts, including digital, social media, in-store promotions, and Point-of-Sale Material.
• Collaborate with sales, product, and dealer teams to integrate marketing strategies with business objectives and sales targets.
• Analyze market trends, consumer behavior, and competitor activities to optimize campaign performance and drive competitive advantage.
• Strengthen dealer network engagement, enhancing brand representation and customer experience across key touchpoints.
• Oversee marketing budgets, agency partnerships, and performance analytics to maximize return on investment (ROI).

Key Achievements:

• Successfully implemented and rolled out a Lead Management System, improving customer acquisition and conversion rates.
• Developed and launched adaptive lead generation campaigns, increasing sales and engagement for Honda’s automotive products.
• Enhanced dealer marketing support, resulting in improved customer retention and brand loyalty.
• Spearheaded digital transformation initiatives, leveraging data-driven insights for targeted and efficient marketing execution.

Key Responsibilities:

• Oversee and manage Honda's automobile export business into the SADC region, ensuring sustainable growth and market expansion.
• Drive wholesale target achievement on a monthly and fiscal basis, optimizing sales performance.
• Monitor distributor performance, identifying key areas for improvement and implementing strategic action plans.
• Demonstrate a deep understanding of local market requirements, including:
• Competitive landscape and consumer preferences
• Import duty structures and regulatory frameworks
• Market trends and growth opportunities
• Develop and execute pricing and model mix strategies to maximize profitability and market competitiveness.
• Manage the automobile export budget, ensuring cost efficiency and alignment with business objectives.

Key Achievements:

• Strengthened Honda’s presence in the SADC export markets through strategic sales planning and distributor engagement.
• Improved profitability and market penetration by optimizing product mix and pricing strategies.
• Enhanced wholesale performance through data-driven insights and targeted distributor support initiatives.

Key Responsibilities:

• Oversee and manage Honda’s Automobile Product Portfolio, ensuring alignment with market trends and future mobility advancements.
• Conduct in-depth market and customer research, analyzing industry trends, competitor offerings, and consumer preferences.
• Develop and maintain a long-term product roadmap, ensuring competitiveness and relevance in the evolving automotive landscape.
• Ensure alignment between corporate product and brand strategies, fostering consensus across key stakeholders.
• Lead the coordination of new product launches, collaborating with Sales, Marketing, PR, and Aftersales teams for seamless execution.
• Prepare and deliver comprehensive training materials for dealership sales teams, ensuring in-depth product knowledge.
• Manage the full product lifecycle, including:
• Specification setting and defining product features
• Pricing strategy and competitive analysis
• Profitability and cost assessment
• Sales volume target setting and market segmentation analysis
• Product positioning and roadmap development
• Conduct live product presentations for key stakeholders, including motoring media, investors, and dealership partners.
• Oversee the homologation process for new vehicles, ensuring full compliance with regulatory standards.

Key Achievements:

• Successfully planned and introduced over 10 automotive products in the South African market.
• Strengthened Honda’s market positioning through strategic product planning and competitive pricing strategies in the South African Automotive market as well as key Export Markets.
• Enhanced dealer and customer engagement through targeted product training and innovative launch initiatives.