Caleb Nkomo
Johannesburg
Summary
Dynamic marketing & sales professional with hands-on experience in student engagement, field marketing, team leadership, sales strategies, and brand activation. I have successfully contributed to high-profile Red Bull projects across culture and sports playgrounds including Red Bull Symphonic and Red Bull Showrun, aligned with brand standards to create unforgettable consumer experiences. Proven track record in driving brand visibility and consumer connections via POS management, cooler placements, OOH opportunities, image driving distribution and project lighthouse installations. I am highly skilled in event execution and identifying brand growth opportunities. My passion for leveraging marketing and sales strategies has led to impactful brand stories that have driven enhanced consumer experiences. I am excited to bring this expertise to the company, contribute positively to the company's growth via continuous learning and innovative solutions whilst collaborating with all company structures in sales and marketing.
Overview
6
6
years of professional experience
Work History
University Sales Activator (Learnership)
Red Bull / Smollan
04.2026 - Current
- Established strong relationships with campus traders, securing new points of sale and improving product accessibility for consumers.
- Increased product availability and sales across campus retail outlets, tuck-shops and nearby traders.
- Conducted regular trade visits, listing Red Bull editions, mocktails and meal deals to drive volume.
- Installed 6 Red Bull coolers in various outlets at Wits Campus, enhancing product visibility and execution standards.
- Reported daily on sales performance, execution KPIs and competitor insights via internal Red Bull CRM app.
- Collaborated with the Field Marketing team to ensure stores look premium and visible for international market visits
Field Marketing Specialist (Acting)
Red Bull
05.2025 - 03.2026
- Led a team of 11 student marketeers across 11 campuses in driving brand awareness and sales on campus, in the field and on campus via activations, marketing initiatives and collaboration with campus media such as VOW FM and UJ FM.
- Collaborated with sales counterparts to enhance brand visibility in off-premise and on-premise outlets, driving sales and improving point of sale and consumer touchpoints.
- Successfully activated and drove awareness of properties such as Red Bull Tetris, Red Bull Symphonic, Red Bull Summer Edition, Red Bull Winter Edition, The Ultimate Gusheshe, Red Bull FlugTag, Red Bull Dance Your Style, Red Bull Mzansi Crew Battle and Red Bull 1 Pal.
- Placed Red Bull coolers in 6 outlets that are highly EPC relevant, and with a high foot traffic to increase visibility and consumption.
- Maintained 100% visibility and availability of products across all outlets under my responsibility, ensuring optimal chilled product availability.
- Collaborated with various social opinion leaders in creating the buzz online through creating engaging content around various Red Bull properties which led to a high number of connections.
- Supported and sponsored major events in Joburg North & West region, including NedBank YouthX and Ultra festival, achieving high return on investment for brand objectives.
- Maintained and Increased other set targets such as new user rate, sampling rate and outlet visits throughout the months.
- Ran live reads and ticket giveaways competitions around Red Bull events on various media houses such as VOW FM, UJ FM and Joburg Style Magazine.
- Overall, I contributed positively to the field marketing team as a whole and led my team with enthusiasm whilst adapting to the ever-changing world of marketing and sales.
Consumer Collecting Intern
Red Bull
03.2025 - 05.2025
- Analysed the national field marketing team's performance data & statistics to identify weaknesses & areas of improvement.
- Assisted consumer collecting manager in directing national field marketing team to enhance campaign effectiveness.
- Managed 4 Red Bull student marketers in Botswana to execute field marketing initiatives, increasing brand visibility.
- Coordinated national project lighthouse installations in South Africa, ensuring successful deployment across key locations.
- Successfully executed the 2025 Wings for life world run in Botswana with 500 people in attendance.
Red Bull Student Marketer
Red Bull
01.2024 - 12.2024
- Increased the customer base by promoting Red Bull through product sampling and trial.
- Interacted directly with consumers and customers, encouraging product trials and supporting Red Bull events.
- Monitored competitor activities on campus and beyond, informing strategic planning while fostering relationships with store staff to enhance Red Bull's visibility.
- Delivered local insights and trends to identify growth opportunities for Red Bull.
- Built relationships with influencers, bloggers, and media to expand Red Bull's reach in the JHB SE Region.
- Collaborated with team to generate ideas that enhanced customer experience.
- Led activations for various Red Bull projects, ensuring everything aligns with brand standards.
- Set clear goals for marketing initiatives, track progress, and optimize efforts
Sales Associate
Solomon Cycles
02.2021 - 12.2021
- Sold bicycles and accessories, meeting sales goals and contributing to the store's success.
- Assisted customers in selecting bicycles and accessories tailored to their needs, ensuring a satisfactory shopping experience.
- Shared product and promotion details to drive customer interest and boost sales.
- Explained product benefits to engage customers and enhance interest in new stock.
- Provided advice on bicycle safety and maintenance to improve customer satisfaction.
- Arranged the store layout to display products effectively, making it easier for customers to shop.
- Unpacked and displayed new merchandise on the sales floor to attract customers. and stock the sales floor with the latest items to keep products fresh and appealing.
- Conducted inventory checks to spot any discrepancies and prevent stock shortages.
Education
Short Course - Digital Marketing
Red and Yellow Creative School of Business
Sandton, GP01-2026
BCOM - Sport and Business Management Sciences
Northwest University
Vanderbijlpark, GP01-2024
Skills
- Marketing & brand activation
- Consumer Engagement & Insights
- Sales Promotion & Campaign Management
- POS Management
- People Management
- Leadership
- Sales & Stakeholder Engagement
- Communication
- Digital Marketing
- Data analysis
- Communication skills
- Team leadership and motivation
- Public speaking
- Customer focused
Timeline
University Sales Activator (Learnership)
Red Bull / Smollan
04.2026 - Current
Field Marketing Specialist (Acting)
Red Bull
05.2025 - 03.2026
Consumer Collecting Intern
Red Bull
03.2025 - 05.2025
Red Bull Student Marketer
Red Bull
01.2024 - 12.2024
Sales Associate
Solomon Cycles
02.2021 - 12.2021
Short Course - Digital Marketing
Red and Yellow Creative School of Business
BCOM - Sport and Business Management Sciences
Northwest University