Summary
Overview
Work History
Education
Skills
Websites
References
Interests
Accomplishments
Timeline
Generic

Bulelani Jayiya

Key Accounts Manager
Kyalami

Summary

Bulelani Jayiya is an experienced Key Accounts Manager, with a sound understanding of Marketing as the principal of customer satisfaction while meeting company objectives. Accompanying my love for Marketing is a comprehensive knowledge of Sales principles and demonstrable history in Sales. Skilled in Negotiation, Microsoft Excel, Microsoft Office, and extensive knowledge of the manufacturing environment. Strong sales professional MBA graduate through the Witswaterand University.

Overview

15
15
years of professional experience

Work History

Key Accounts Manager

Ford Motor Company of Southern Africa
01.2024 - Current

Responsible for driving Ford’s government fleet sales portfolio by identifying opportunities, securing contracts, and building long-term relationships with municipal, provincial, and national government stakeholders. I manage the full sales cycle for the RT57 contract and other public-sector procurement processes, ensuring compliance with Treasury guidelines while positioning Ford as a trusted mobility partner for government departments.

Key Accounts Manager

Audi South Africa
04.2020 - Current
  • To identify Special Markets (Government, Rental and Fleet) sales opportunities and build long term relationships with relevant stakeholders which yield incremental volume and share for the Audi Brand. To ensure economically, and according to needs, that dealers are assisted in the selling / delivery of vehicles to Special Markets (Government, Rental and Fleet) customers.
  • Co-ordinating and managing a Special Markets sales contact programme for a portfolio of Government and Rental clients
  • Identifying new business opportunities by prospecting Key accounts with are not yet serviced by Audi to increase sales and market share.
  • Conducting regular meetings and negotiating with key Government, rental and corporate decision makers and fleet owners to drive incremental vehicle sales and maximizing customer satisfaction.
  • Monitoring and analyzing competitor activities, conducting market intelligence and formulating workable strategies and recommendations in this regard.
  • Forging links between the Audi Dealer network and Audi Special Markets (Government/ Rental/ Fleet) customers with a focus on increasing sales opportunities and customer satisfaction.
  • Participating in and co-ordinating launch meetings/events and training sessions relating to new Audi products.
  • Planning and co-ordinating a dedicated promotions and hospitality events programme for the Audi Special Markets portfolio

Key Accounts Manager

Volkswagen South Africa
03.2022 - 12.2023
  • Responsible for identifying corporate sales opportunities and building long term relationships with fleet and micro rental customers to yield incremental volume and share for the VW Brand and to ensure that economically and according to needs, that dealers are empowered to manage and grow their fleet business.
  • Coordinating and managing a corporate sales contact programme for a portfolio of key accounts.
  • Negotiating with fleet owners to secure incremental vehicle sales.
  • Participating in the development of corporate sales policy with fleet owners which includes developing and producing recommendations regarding guidelines for fleet packages.
  • Planning and coordinating a corporate sales promotions programme for the region.
  • Dealer corporate sales strategies, prospecting systems, fleet sales staff development and selection, CRM processes, dealer fleet marketing initiatives, regular client visits and securing of new business.
  • Handling relevant corporate sales related projects on an ongoing basis to develop and enhance the operation of the department.
  • Forging links between the dealer network and corporate customers with a focus on increasing sales

Aftersales Product Management Specialist

Volkswagen Group South Africa
07.2017 - 03.2020
  • Support the implementation of Genuine Parts to drive incremental Parts turnover. Additionally, to drive Strategic Price realignments on Parts with a focus on Segment 2 and 3 vehicles. Coordination of all VW Group Parts marketing campaigns.
  • Co-Ordinate Trade Marketing executions for VW Parts
  • Compile Sales Performance reports
  • Executing competitor studies of other competitor models’ and the independent aftermarket to determine VW brand and pricing position.
  • Establishing necessary discounts/promotions conditions to achieve increased loyalty to Volkswagen South Africa workshops
  • Assisting in the development of marketing briefs to support price positioning.

Sales Planning Administrator

Mercedes Benz South Africa
07.2015 - 06.2017
  • Sales planners are in charge of creating strategies on how to generate sales and reach potential customers. As a sales planner, you will be involved with analyzing market trends, researching and conducting statistical analysis on a company’s sales status, and how to increase sales performance. You also have to identify business opportunities, prepare proposals, and deliver presentations on how a company’s sales performance, growth, and revenue can be increased.
  • Conduct market and segment analysis and long-term product forecast.
  • Assist with short/long-term Volume Planning.
  • Assisting with stock planning & management.
  • Identification of programs to increase vehicle sales registrations

Order and vehicle Movements coordinator

General Motors South Africa
07.2014 - 06.2015
  • Responsibilities Included:
  • Allocation and control of Government, Rental and Fleet sales units
  • Monitoring of Government, rental and fleet hold accounts to maximize stock turn rate
  • Forecasting and forward ordering of Government/Fleet/Rental vehicles
  • Compiling daily, weekly, monthly status reports

Parts Pricing Analyst (Graduate Program)

General Motors South Africa
01.2013 - 06.2014
  • Responsibilities Included:
  • Executing competitor studies of other competitor models’ and the independent aftermarket to determine GM brand and pricing position.
  • Establishing necessary discounts/promotions conditions to achieve increased loyalty to General Motors workshops
  • Assisting in the development of marketing briefs to support price repositioning.

Vehicle Sales Volumes and Data researcher

Lightstone Auto
01.2011 - 12.2012
  • Responsibilities Included:
  • Detailed research and interpretation of vehicle specification data (Passenger and LCV)
  • Compiling monthly reports for Vehicle sales information (Dealer and Channel specific)
  • Analysis of vehicle prices for all OEM’s (model derivative specific)
  • Continuously tracking motor industry for new passenger and LCV vehicles
  • Continuous tracking of current new vehicle sales promotion campaigns

Education

Masters of Business Administration -

University of the Witswatersrand
08.2025

PG Dip Management Practices -

Henley Business School
01.2021

Bachelor of Technology - Marketing

Nelson Mandela University
01.2011

Matric - undefined

Cathcart High School
01.2007

Skills

  • Analytical Skills

  • Fast Learner

  • Team Player

  • Organized

References

Dr, Borsdorf, Product Manager, goetz.borsdorf@audi.de, +49 176 89089505, Audi China

Interests

Travelling to Explore Different Cultures, Playing Sports and Keeping Fit, Volunteering & Community, Development Reading and Writing

Accomplishments

  • SAVRALA Award winner
  • Basic leadership Qualification
  • Golden Key Society
  • High School Prefect
  • Recipient of Lightstone Inaugural Bursary Program
  • Academic Mentor at Varsity

Timeline

Key Accounts Manager

Ford Motor Company of Southern Africa
01.2024 - Current

Key Accounts Manager

Volkswagen South Africa
03.2022 - 12.2023

Key Accounts Manager

Audi South Africa
04.2020 - Current

Aftersales Product Management Specialist

Volkswagen Group South Africa
07.2017 - 03.2020

Sales Planning Administrator

Mercedes Benz South Africa
07.2015 - 06.2017

Order and vehicle Movements coordinator

General Motors South Africa
07.2014 - 06.2015

Parts Pricing Analyst (Graduate Program)

General Motors South Africa
01.2013 - 06.2014

Vehicle Sales Volumes and Data researcher

Lightstone Auto
01.2011 - 12.2012

Bachelor of Technology - Marketing

Nelson Mandela University

Matric - undefined

Cathcart High School

Masters of Business Administration -

University of the Witswatersrand

PG Dip Management Practices -

Henley Business School
Bulelani JayiyaKey Accounts Manager