Buhle Sibeko

• Deliver in-depth, interactive digital content for all omnichannel stores.
• Implement creative strategies that inform how content is delivered, presented, and reported on all omnichannel platforms.
• Manage the creative agency and write creative briefs on new opportunities for the Vodacom product or service to be presented to customers using the digital catalog and omnichannel platforms.
• Experienced with content management systems.
• Responsible for all performance marketing metrics.
• Coach, mentor, and manage an individual who reports directly to me.

Collaborate with the insights, segment and brand team.

• Launched an on-demand store, as well as a content production company. I consulted for small to medium-sized companies.
• Managed the social media page for a pay tv operator.
• Developed and implemented marketing strategies to increase brand awareness and sales.

• Analyzed user data from various platforms to inform decisions regarding targeting strategies and creative assets.
• Conducted research to determine ideal markets for products.
• Developed and implemented digital marketing strategies to increase sales and engagement.
• Grew e-commerce revenue.
• Worked on the website revamp for the brand.

• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Created innovative ways in which sponsorship brands could benefit from series and reality shows.
• Working in markets such as Nigeria and Kenya.
• Was responsible for growing the digital sponsorship revenue.
• Managed influencer campaigns for all Multichoice channels.

• Conceptualized creative ways to showcase brand sponsorship on the website and social media platforms.
• Negotiated deals that garner a return on investment for DStv channels.
• Implemented unique methods and methodologies, which helped with reporting.

• Created social media marketing strategies and oversaw management of accounts.
• Created social media strategies to increase sales and brand awareness across multiple platforms.
• Led social media training sessions for staff to enhance their understanding of best practices and brand voice consistency.
• Collaborated with public figures, companies and press to boost and enhance brand on social media.
• Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
• Worked across the African continent, implementing, collaborating, and developing social media content that was relevant for the market.