BUHLE SIBANYONI

• Develop digital marketing strategies aimed driving brand awareness and customer engagement for Old Mutual brand campaigns in South Africa and Africa Regions.
• Manage the execution of digital campaigns across various paid media channels, and organic channels through collaboration with social media managers.
• Develop a digital channel plan and budget whilst ensuring that campaign delivery is on time, on budget and to campaign standards & targets.
• Conducting situational analysis on current and previous campaign performance to inform and drive digital strategy direction, while ensuring that post-campaign leanings are delivered timeously and informs future strategies.
• Lead liaison between multiple teams in the organisation and partner agencies to manage end-to-end campaign strategy
• Collaborate with e-commerce (Performance Marketing) team and act as a bridge between brand marketing and e-commerce to create cohesive, full-funnel customer journeys.
• Plan and develop integrated marketing campaigns with the media team to drive cross channel integration across video channels in YouTube and TV, and for Google Search, Radio, and DOOH to drive incremental reach and brand impact across different media touch-points.
• Support IMCs from various BUs in maintaining brand messaging consistency across Group Marketing and the individual BUs.
• Engage with industry partners (Google, Meta, Media Owners etc.) to explore innovations, beta opportunities, run experiments and stay up to date with digital and industry trends.
• Measure, analyze and report on digital marketing campaigns to various stakeholders.
• Played a major role in improve Brand Tracker score through integrated brand campaigns, and contributed positively to improved leads quality and subsequent APE through cross-function work with e-commerce/performance team.

• Clients: Castrol, Ferrimed, Yassir, Bill & Melinda Gates Foundation, Mikimoto (US), Allianz (France), South African Tourism (Netherlands & Belgium)
• Strategise, plan and execute digital media campaigns across multiple paid digital media channels such as Google Ads, Meta, TikTok, DV360 etc. for Brand South Africa, Castrol, Yassir, and Bill & Melinda Gates Foundation amongst others.
• Develop media plan, creative mix, and suggest strategic approach to various local and international clients.
• Support Ogilvy New York and Paris in driving and delivering impactful digital performance campaigns aimed at international audiences.
• Worked closely with account managers from North American and European pods in translating complex performance data into clear and actionable insights for non-technical stakeholders
• Manage allocated budgets, monitor daily pacing and ensure optimisations are carried out by campaign managers.
• Collaborate with campaign managers to ensure quality control in campaign build and provide guidance in strategic direction of the campaigns.
• Mentored junior staff members by providing guidance and supporting on best practices in digital media planning and execution.
• Ensure relevant tracking is implemented in order to measure campaign performance against KPIs through various platforms such as Google Analytics.
• Manage internal and external stakeholders through planning status meetings and be responsible for communication with internal team and client regarding campaign/account performance.
• Compile monthly & weekly reports.
• .

• Clients: TymeBank (100% Dedicated)
• Developed and implemented full-funnel digital marketing strategies for TymeBank, across platforms including Google Ads, DV360, Meta, Huawei Ads, and third-party media channels
• Responsible for strategic planning and execution of campaigns focused on brand awareness, customer engagement, origination (acquisition), and revenue growth through in-app banking transactions.
• Executed app install and in-app activity campaigns aimed at driving acquisition, retention, and transactional behavior across TymeBank’s app and web ecosystem.
• Conducted daily stand-ups with the TymeBank marketing team to ensure alignment on monthly performance goals, including app installs, originations, and engagement metrics.
• Increased origination and in-app engagement through data-driven audience segmentation and personalized content creation.
• Increased app engagement and customer originations through data-driven audience segmentation, retargeting strategies, and personalized content delivery.
• Provided quality control, guidance, and mentorship to junior campaign specialists to foster collaboration, learning, optimal campaign performance and adherence to best practices.

• Clients: Momentum Metropolitan Group, PSG, and Nandos.
• Planned, implemented, and optimized paid digital campaigns across platforms including Google Ads, Facebook, and other performance marketing channels.
• Developed detailed media plans and chase lists for client approval, aligning campaign strategy with business objectives.
• Collaborated closely with client-side marketing managers and internal teams including account management, creative, and development to ensure seamless campaign execution.
• Conducted campaign performance analysis and data-driven optimizations to improve results across key metrics such as cost per lead (CPL), lead-to-quote ratio, and return on ad spend (ROAS).
• Executed full-funnel digital strategies: brand awareness and lead generation for Momentum and PSG, with performance tracking aligned to ROAS goals for Nando’s.
• Promoted to Senior Performance Lead within 7 months based on performance and strategic impact.
• Managed and mentored two intern campaign managers, providing hands-on training and upskilling across key digital media platforms and best practices.

• Clients: MacSteel, PaintFellas and various small-scale accounts
• Strategy formulation & campaign management (DV360 & Facebook) of various brands including Macsteel, Nissan Melrose, MMI Armoured Cars and more. This included campaigns targeted at leads and brand awareness.
• Technical & On-Page SEO which included assessing ad-ranking, keyword research, site content management, page speed optimisation, link building and HTML structure.

Clients: Whirlpool, Dodo's & BMW.

• Rotated across Media, Events, and Creative departments to gain a broad understanding of integrated agency operations before settling into the Strategy team.
• Supported senior strategists in research, insights gathering, and campaign planning across digital and traditional media channels.
• Assisted in the development of digital strategy documents, including audience personas, competitor analysis, and channel recommendations.
• Participated in internal brainstorms and contributed to campaign ideation and creative briefing processes.
• Attended client meetings and internal strategy sessions to observe how strategic thinking is applied in real-world campaign development.