Summary
Overview
Work History
Education
Skills
Timeline
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Bronwen Shepherd

Port Shepstone

Summary

Strategic Digital Marketing professional specialising in paid media campaigns across Google, Meta, and other major platforms. I have currently been employed as Lead Paid Advertising Specialist, developing and executing high-performing, data-driven strategies that drive measurable growth across Google, Meta, LinkedIn and Bing. With over a decade of experience spanning media buying, content strategy, and conversion optimization, I thrive on helping brands stand out in competitive digital spaces through creativity, insight, and precision. Innovative Advertising Specialist with background in managing successful advertising campaigns. Strengths include creative concept development, audience targeting, and strategic media placement. Demonstrated skill in collaborating with cross-functional teams and driving significant improvement in brand visibility and customer engagement.

Overview

8
8
years of professional experience

Work History

Lead Paid Advertising Specialist

Click Marketing
London Area
09.2024 - 07.2025
  • Lead end-to-end development and execution of multi-channel digital advertising strategies across Meta, Google Ads, LinkedIn, Bing, and YouTube, tailored to both B2B and B2C objectives.
  • Manage and scale campaigns with a strong focus on ROI, cost per lead (CPL), customer acquisition cost (CAC), and conversion rate optimisation (CRO).
  • Partner closely with clients and stakeholders to align paid media strategies with broader marketing, sales, and brand growth goals, ensuring measurable business impact.
  • Drive continuous campaign improvement through structured A/B testing, audience segmentation, creative experimentation, realtime data analysis, and agile budget reallocation.
  • Monitor industry trends, platform updates, and emerging tools to proactively recommend and implement innovative advertising solutions that deliver competitive advantage.
  • Proven ability to manage campaigns across various verticals including finance, healthcare, SaaS, consumer goods, and professional services.
  • Skilled in translating performance data into actionable insights and clear reporting to guide client decisions and long-term strategy.

Digital Marketing Coordinator

The Beekman Group
Port Shepstone
10.2017 - 10.2024
  • Managed Google Ads, Facebook, Instagram, and member communications.
  • Oversaw web content updates and digital promotions for various hospitality brands.
  • Developed in-house marketing campaigns and social strategies.
  • Ensured consistency in brand messaging across digital touchpoints.

Social Media & Digital Marketing Specialist

Smart Business Management
Umhlanga
03.2024 - 09.2024
  • Produced promotional video content to support client marketing objectives.
  • Collaborated with clients to understand visual needs and brand voice.
  • Enhanced storytelling with motion graphics and visual effects to increase audience engagement.

Education

Certificate - Social Media Marketing

Red & Yellow Creative School of Business
04.2024

Copywriting -

Udemy
01.2024

Matric -

Roosevelt High School
01.2000

Bachelors - Brand Management

Digital School of Marketing (DSM)

Skills

  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook, Instagram)
  • Campaign Strategy & Optimisation
  • Lead Generation
  • Copywriting & Creative Direction
  • A/B Testing & Data Analysis
  • Landing Page Optimisation
  • Client Strategy & Reporting

Timeline

Lead Paid Advertising Specialist

Click Marketing
09.2024 - 07.2025

Social Media & Digital Marketing Specialist

Smart Business Management
03.2024 - 09.2024

Digital Marketing Coordinator

The Beekman Group
10.2017 - 10.2024

Certificate - Social Media Marketing

Red & Yellow Creative School of Business

Copywriting -

Udemy

Matric -

Roosevelt High School

Bachelors - Brand Management

Digital School of Marketing (DSM)
Bronwen Shepherd