Strategic Digital Marketing professional specialising in paid media campaigns across Google, Meta, and other major platforms. I have currently been employed as Lead Paid Advertising Specialist, developing and executing high-performing, data-driven strategies that drive measurable growth across Google, Meta, LinkedIn and Bing. With over a decade of experience spanning media buying, content strategy, and conversion optimization, I thrive on helping brands stand out in competitive digital spaces through creativity, insight, and precision. Innovative Advertising Specialist with background in managing successful advertising campaigns. Strengths include creative concept development, audience targeting, and strategic media placement. Demonstrated skill in collaborating with cross-functional teams and driving significant improvement in brand visibility and customer engagement.