Briony Clare Bosse
Business And Brand Management Consultant, Facilitator, Key Note Speaker, Strategist
Kloof
Summary
To obtain challenging partnerships with progressive market leaders where my skills and experience in insurance, business operations, marketing & branding, business strategy, administrative processes, and creativity, will be utilised. Results-driven Consultant with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Motivated business professional bringing over thirty years of entrepreneurial experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating, and supporting staff members.
Overview
43
43
years of professional experience
Work History
Business Owner
Brand New & Obsidian Inc.
02.2010 - Current
- Worked as a management/business consultant and brand strategist
- Consulted for various well-known brands and businesses
- Provided recommendations for advertising agencies launching new brands into the South African market
- Consulted for Giba Gorge as a Brand Consultant, helping them raise funds for their BMX Development Team and track
- Consulted for KZN MTB in media and PR
- Consulted for Anchorguard Brokerage on a new structure for their merging
- Provided business plans and strategy advice for other concerns
- Written and designed corporate identities
- Conducted research and written research papers
- Worked with government parastatals in Swaziland on communication strategies, business operations, and merchandising strategies
- Planned and managed the 031 Collections Fashion Show
- Worked on various other projects.
- Increased client satisfaction by implementing innovative business strategies and streamlining processes.
- Delivered exceptional results under tight deadlines by prioritizing tasks effectively and delegating responsibilities appropriately throughout the team.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Conducted market research to inform product development decisions and identify potential growth areas.
- Developed a high-performing team through effective recruitment, training, and performance management.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
Part Time Lecturer
IMM (Institute of Marketing Management)
01.2018 - Current
- Lectured various modules including ALM (Academic Literacy), Advanced Strategic Marketing, Applied Brand & Communications Management, Fundamentals of Business Communication, Business Management, Brand Management, Market Research.
- Participated in professional development opportunities to stay current with industry trends and continuously improve instructional approaches.
- Adapted quickly to shifting educational landscapes during remote learning periods, leveraging digital tools to engage students via virtual platforms while maintaining a high level of academic rigor.
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Promoted collaboration among students through group projects and presentations, fostering teamwork and communication skills.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
Business Development & Area Manager
Cardinal Insurance Management
01.2012 - 08.2019
- Responsible for the implementation, training and maintaining of Brokers and Call Centre’s on the Cardinal Insurance Management Platform
- Responsible for leading a team of KAM’ s and building the Brand and Customer Base in Kwa Zulu Natal Area
- Responsible for the Marketing and developing of the Marketing Plan for the area
- Identifying training needs and planning and building training programmes
- Business Analysis & Project Management.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Developed comprehensive training programs that equipped employees with the skills necessary for success in their roles.
- Achieved high employee retention rates by creating an inclusive work environment where staff felt valued and supported.
- Collaborated with sales teams to create effective strategies that drove revenue growth consistently over time.
- Optimized staffing levels by closely monitoring workload demands and adjusting schedules accordingly.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
Director of Operations
The Leigh Group
03.1998 - 06.2009
- Responsible for marketing, operations, and sales strategy
- Managed financial aspects of portfolio, evaluation procedures, and business operations
- Created and positioned brands
- Conducted presentations
- Found innovative ways of generating brand engagement
- Developed and updated offerings
- Managed overall business management and operational procedures
- Assisted with rebrands on nonprofit organizations associated with Leigh Group
- Handled customer service, identifying gaps and analyzing consumer perception/expectation
- Conducted trend analysis and evaluated strategic opportunities
- Managed marketing activities, including product environment analysis, classification, life cycle, consumer behavior, and competitor analysis
- Managed human resources division
- Structured cell captive facilities
- Handled financial management, including budgeting, planning, and monthly income/expenditure
- Managed overall financial management of the brokerage
- Worked with various government parastatals in Swaziland on communication strategies, business operations, and merchandising strategies
- Managed monthly bordereaux
- Gained branding and marketing exposure.
- Contributed to talent acquisition efforts by participating in recruitment activities, identifying top candidates and facilitating smooth onboarding processes.
- Optimized supply chain management through the implementation of best practices, reducing lead times and improving inventory control.
- Championed corporate social responsibility initiatives, engaging employees in community outreach events and fostering a positive company image.
- Enhanced employee engagement by developing training programs, fostering a collaborative culture, and promoting professional development opportunities.
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
PA to the Dealer Principal
Forsdicks BMW
01.1993 - 03.1998
- Assisted with marketing and managing the customer base for sales engineers
- Created selling tools such as leaflets and brochures
- Generated ideas and launched products
- Conducted market research and analysis
- Prepared proposals and presentations
- Handled administrative and PA responsibilities.
Various Positions
Various Companies
01.1981 - 01.1993
- Worked as a teller at the South African Reserve Bank
- Managed large portfolios and provided customer care
- Worked at The Wine Glass Wine School, handling administrative processes, client liaison, coordinating wine tastings and courses, and bidding on auctions
- Worked at Foyn Graphic CC as a graphic design business
- Ran a clothing business from home representing top brands
- Worked as a PA to the Dealer Principal at Forsdicks BMW, managing the marketing portfolio.
Education
Grade 12 -
Part Time Course in Journalism and Professional Writing at the Durban Technikon - undefined
Writing for Business - undefined
Team training with BMW Specialist Team - undefined
Attended various courses with McCarthy’s that related to my position at Forsdicks - undefined
Higher Diploma in Business Communications Management - undefined
Advanced Diploma (SQL Level 7) in Brand Innovation - undefined
BA Honours Strategic Brand Leadership with Distinction (Cum Laude) NQF Level 9 - undefined
Masters MPhil in Marketing & Business (currently registered to commence) - undefined
Skills
A born communicator with strong leadership qualities and creative ability to build brands, drive product innovation and tap into leading international trends
Employee Development
Customer Service
Employee Training
Business Development
Business Planning
Financial Management
Business Administration
Recruiting and training
Policy and procedure implementation
Business Growth
Operations Management
Human Resources Management
Staffing
Performance Management
Policy Implementation
Contract Management
Project Management
Decision-Making
Pipeline Development
Performance Evaluations
Relationship Building
Sales Presentations
Product Launches
Sales Training
Territory Management
Accomplishments
Participated in a Writers Croft with ten other writers from around the world in 2007 and 2008 with tutor based in Ontario Canada, Worked with Creative Coach doing creative coaching for a year online, she resides in New Mexico, Creative Studies, Books by Luciano Cappichione on Creative Journaling, Healing the Inner Child, Visioneering, Wylie House – Fund Raiser, The Jes Foord Foundation Director and Vice Chairperson of the Board, The Footprint Foundation, The Matthew Willman Foundation of Creative Arts, Rebrand Woza Moya HIV Aids Foundation in the Ufafa Valley in the Ixopo District, Corporate Identity for 1000 Hills Community Centre, Avante Garde Fashion Magazine, Nosh naturally optimizing sustainable growth, established an outline of a self-sustainable organic project to be implemented in schools, Brand Leigh – Clean up and Conserve, Brand Challenge with Organisation Surfers Not Street Children, Disruptive Campaigns at Vega, Organ Donor Foundation of SA and SPCA – Launch of Starbucks into South Africa
Key Clients
- Bidvest Financial Services
- Kayser Baird
- The Swaziland Motor Vehicle Accident Fund
- STP Swaziland
- The Swaziland National Pension Fund
- TCP Tanzania
- The Mr Price Foundation
- SHIFT Atelier
- Giba Gorge
- Anchorguard Insurance Brokers
- Various brokers across KZN
- S&A Marketing
- The 031 Collection
- Jess Foord Foundation
- Matthew Willman Foundation
- The Lara Walden Davis Foundation
- Wylie House
- The Footprint Foundation
- KZN Mountain Biking
- Kings School
- Sika South Africa
- Marriot & Saunders
Introduction
My constant thirsting for personal growth has been the catalyst for the career path that I have taken over the past 39 years. Not one to settle for the mediocre and to be satisfied with the status quo, I have consciously searched for the next challenge and have never given up on the belief that I have in myself and what I can achieve. This same ethos has been carried through to the lives of the people that I have been fortunate to manage, never allowing them to think small, encouraging them to go for gold and to break the limitation and boundaries that they have set for themselves I am a fervent believer that in my chosen field, one should not change to fit their career path, but rather allow their career path to mould certain attributes to enhance their persona. I subscribe to the philosophy that in life “there is no escalator to success; you have to take the stairs".
Belief
I believe in defying monotony, striving for the best whilst assisting clients to inspire consumers, tapping into one’s emotions fortifies the link between consumer and brand.
Key Performance Areas
- Developed and established a business from concept
- Strategic planning and day-to-day running of the business
- Marketing Strategy & Brand Leadership
- Business Analysis & Project Management
- People, Process & Performance (Business Operations/Management)
- Lecturing, Training & Educating
Key Skills Competencies
- Branding/ Brand Consulting
- Market Analysis
- Strategic Planning – from workshops through to events
- Product Marketing
- Business Development
- Business Analysis
- Project Management
- Business Operations
- Key Account Management
- Customer Liaison and Marketing
- Human Resources
- Administration Management & Structuring of Administrative Processes
- Cell Captive Facility Management
- Business Management
- Creativity
- Leadership & Research
- Lecturing, Training & Educating
Telephone Number
(0826992239)
Personal Information
- Maiden Name: Hanrahan
- ID Number: 6206080113084
- Hobbies: Meditation, Travelling, Reading, Fashion and Decor, Writing, Spending time with my family, Creative Design on Canvass, Laughing with friends and family, Non-Profit Associations, Personal Growth through continuous education, I commence with my Masters in 2021
- Ethnicity: White
- Number of Children: Two
- Date of Birth: 06/08/62
- Gender: Female
- Nationality: South African
- Driving License: YES - Code B
- Marital Status: Married
Citizenship Residency
South African
References
- Imthiaz Yacoob, Head Direct Channel, Bidvest Financial Services
- Izelle Van Heerden, Operations Director, Kayser Baird Insurance Brokers
- Clyde Kavana, Owner, Kavana Consulting
Timeline
Part Time Lecturer
IMM (Institute of Marketing Management)
01.2018 - Current
Business Development & Area Manager
Cardinal Insurance Management
01.2012 - 08.2019
Business Owner
Brand New & Obsidian Inc.
02.2010 - Current
Director of Operations
The Leigh Group
03.1998 - 06.2009
PA to the Dealer Principal
Forsdicks BMW
01.1993 - 03.1998
Various Positions
Various Companies
01.1981 - 01.1993