Brian Salewa
Dar es Salaam,02
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
9
9
years of professional experience
Work History
Brand Manager - Mainstream Spirits
Serengeti Breweries Limited
02.2020 - Current
- Development of the brand strategy in alignment with the marketing strategy. This includes the annual GAME plan as well as the annual pricing strategy.
- Development and implementation of insight-based activity to achieve long-term sustained growth. This incorporates the development, implementation and evaluation of strong creative campaigns and communication channel strategies for the brand ensuring optimal investment of A&P resources to deliver business results for the brand.
- Development of brand innovation & renovation plans in relations to the navigate process, including line extensions, working with innovation project managers and the global brand teams to deliver timeously.
- Ownership and monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, consumer tracking and share tracking. Ensure M&E is a core component of the brand strategy and plan.
- Building strong relationships with internal and external partners and stakeholders specifically brand owners, media, advertising, digital, PR, promoter, and specialist agencies. Be the GBT point of contact in market and manage timeous and accurate deliverables and build great relationship with them.
Brand Manager - Monster Energy
Coca Cola Kwanza
10.2018 - 01.2020
- Prepare and plan, annual marketing initiatives and align with global marketing team.
- Monitor volume and share growth against the plan and recommend necessary solutions.
- Determine the need, objectives, and required actions for both consumer and customer promotions and develop programs to achieve set goals.
- Ensure market research is up to date by analyzing all the necessary data including distribution, competitor activity, market trends, total market share, numeric distribution, and volume sales share.
Key Account Representative
Heineken Tanzania Limited
04.2017 - 10.2018
- Product Development: Advising on forthcoming product development and discussing special promotions.
- Establish excellent relations with the Key Account customers' management team through direct contact and regular trade visit.
- Business Development: Prospecting for new clients and up selling to existing accounts.
- Sales Penetration: Target key areas to further develop brand portfolio.
- POS Placement: Arranging the effective distribution of the marketing material.
Key Account Manager/Brand Coordinator
MARK TECHNO LIMITED
05.2015 - 04.2017
- Negotiate Business Development Agreement with the Key Accounts and ensure proper return on investment for company's brands.
- Establish excellent relations with the Key Account customers' management team through direct contact and regular trade visit.
- Maximize return on investment on and off trade promotions & visibility agreement with trade
- Prepare an annual promotional plan for the Key Accounts in coordination with Mark Techno Limited and Supplier.
Sales & Marketing Executive
Mohans Oysterbay Drinks LTD
11.2014 - 05.2015
- New Product Development (NPD): Advising on forthcoming product development and discussing special promotions.
- Act as a contact between company and its existing potential markets
- Sales Penetration: Target key areas to further develop brand portfolio.
- Business Intelligence: Feed future buying trends back to employers
- Business Development: Prospecting for new clients and up selling to existing accounts.
- Management Information System (MIS): Maintaining and updating customer database.
- POS Placement: Arranging the effective distribution of the marketing material.
- Brand Building: Acting as a brand ambassador for company's major brands.
Education
Bachelors in Business Management - Marketing
Mysore University
Mysore, India05.2013
Skills
- Market Analysis
- Partnership Development
- Event Coordination
- Brand strategy
- Brand positioning
- Performance monitoring
- Brand-building strategies
- Competitor Analysis
- Promotional planning
- Target Audience Identification
- Customer Relationship Management (CRM)
- P&L Management
- Customer Buying Habits
- Contract Negotiation
- Pricing Strategies
Languages
English
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)
Timeline
Brand Manager - Mainstream Spirits
Serengeti Breweries Limited
02.2020 - Current
Brand Manager - Monster Energy
Coca Cola Kwanza
10.2018 - 01.2020
Key Account Representative
Heineken Tanzania Limited
04.2017 - 10.2018
Key Account Manager/Brand Coordinator
MARK TECHNO LIMITED
05.2015 - 04.2017
Sales & Marketing Executive
Mohans Oysterbay Drinks LTD
11.2014 - 05.2015
Bachelors in Business Management - Marketing
Mysore University
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