Brett Dovey
SEO & Online Marketing Manager
Alberton,South Africa
Summary
SEO and Online Marketing Specialist with over 11 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis. Exceptional knowledge and demonstrated leadership in social media campaigns and marketing. Liaised online and in-person with clients to enhance communications and campaigns marketing Knowledgeable with SEMrush. Having in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for small to large clients.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
SEO & PPC Consultant (Part-time)
Loadalot
Johannesburg, Gauteng
03.2021 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Drive SEO in content creation and content programming.
- Researched and implemented search engine optimization recommendations.
SEO Manager
J Mclaughlin Group
United Kingdom, Oldham
03.2020 - 01.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and implemented search engine optimization recommendations.
- Performed in-depth analysis of new client sites.
- Analyzed and audited clients' websites to address performance issues.
- Completed keyword research to target clients based on keyword targeting.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Implement SEO best practices on newly developed code.
SEO & Digital Marketing Manager
Regenesys Business School
Johannesburg, Gauteng
04.2019 - 02.2020
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Analyzed and audited clients' websites to address performance issues.
SEO & Digital Marketing Strategist
Flow Communications (Full Service Agency)
Johannnesburg, Gauteng
06.2018 - 03.2019
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed and audited clients' websites to address performance issues.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
SEO & Digital Marketing Manager
Sauce Advertising (Full Service Agency)
Johannesburg, Gauteng
10.2017 - 03.2018
- Performed in-depth analysis of new client sites.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Optimized copy and landing pages for search engine marketing purposes.
- Researched and implemented search engine optimization recommendations.
- Completed keyword research to target clients based on keyword targeting.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
Digital & SEO Consultant
Meropa (Full Service & PR Agency)
Johannesburg, Gauteng
10.2016 - 11.2017
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Delivered effective and innovative digital campaigns for businesses such as The Glass Recycling Company with an organic growth of 71.7%
- Optimized social media channels and web pages to improve SEO and usability.
- Boosted brand awareness by establishing strong web and social media presence.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Digital Marketing Manager
HelloYes Marketing (Fill Service Agency)
Johannesburg, Gauteng
02.2016 - 09.2016
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored return on investment of online.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Head of Social Media
CBR Marketing Solutions ( Full Service Agency)
Johannesburg, Gauteng
08.2012 - 01.2016
- Analyzed and reported social media and online marketing campaign results.
- Planned and instituted social media marketing plan for clients in various industries.
- Managed team of ten to generate original content and moderate online community members.
- Curated and segmented editorial content to increase engagement and channel growth.
- Increased customer engagement through social media.
Education
Diploma - Digital Marketing
Red & Yellow
Cape Town 01.2014 - 12.2014
Diploma - Social Media Marketing
Get Smarter
Cape Town 01.2013 - 12.2013
No Degree - SEO Professional - SEOPSA
Blue Magnet
Johannesburg 04.2001 -
Skills
Keyword optimization
undefinedAccomplishments
Employee of the Year (2013) - CBR Marketing Solutions
Employee of the Month (2021) - J Mclaughlin Group
Affiliations
Registered SEO Professional - SEOPSA
Timeline
SEO & PPC Consultant (Part-time)
Loadalot
03.2021 - Current
SEO Manager
J Mclaughlin Group
03.2020 - 01.2022
SEO & Digital Marketing Manager
Regenesys Business School
04.2019 - 02.2020
SEO & Digital Marketing Strategist
Flow Communications (Full Service Agency)
06.2018 - 03.2019
SEO & Digital Marketing Manager
Sauce Advertising (Full Service Agency)
10.2017 - 03.2018
Digital & SEO Consultant
Meropa (Full Service & PR Agency)
10.2016 - 11.2017
Digital Marketing Manager
HelloYes Marketing (Fill Service Agency)
02.2016 - 09.2016
Diploma - Digital Marketing
Red & Yellow
01.2014 - 12.2014
Diploma - Social Media Marketing
Get Smarter
01.2013 - 12.2013
Head of Social Media
CBR Marketing Solutions ( Full Service Agency)
08.2012 - 01.2016
No Degree - SEO Professional - SEOPSA
Blue Magnet
04.2001 -
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