Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
References
Timeline
Generic

Brendan Gabriel

Johannesburg

Summary

Brendan Joseph Gabriel is a highly experienced content expert with an impeccable global track record in format development, creative direction, finished content acquisitions and content production for linear and streaming platforms. From humble beginnings as writer and producer of a children's radio show in Taiwan, his global experience includes roles as Senior V.P. of Global Content at the American broadcaster, The Africa Channel Inc and as Senior Unscripted Development Executive at Amazon MGM Studios South Africa. From acquisitions to scripted and non-scripted content development, Brendan Gabriel's understanding of audience needs and content development comes with his early foundations in the advertising industry as a Creative Strategist/Director. His evolution into content development and production boasts a repertoire that includes African adaptations of hit international formats including Big Brother, Clash of the Choirs, The Money Drop, and Survivor South Africa as well as original shows such as Step Up or Step Out, Tempy Pushas (Season 1), Reality Check, Turn Up & Dance and B&B. Brendan Gabriel is truly a unique strategic creative visionary with firm media relationships and resources on an international scale. He is currently working full-time under his registered broadcasting, streaming & format consultancy company called The Media Shaman.

Overview

22
22
years of professional experience

Work History

Format Development & Content Strategy Consultant

The Media Shaman
Johannesburg
05.2024 - Current
  • Provide strategic direction for streaming and TV network clients to help them achieve their objectives.
  • Develop and implement strategies to improve operational efficiency of streaming and linear clients.
  • Craft unscripted treatments and provide concept curation services.
  • Provide script assessments in relation to audience appeal and advise on development requirements.
  • Provide content curation and deal facilitation: negotiations to final delivery.

Senior Unscripted Development Executive

Amazon MGM Studios
Johannesburg
08.2022 - 05.2024
  • Developed and led unscripted originals strategy for Prime Video South Africa, from concept development to final delivery.
  • Managed original unscripted productions for Prime Video for South Africa.
  • Curated original IP from African studios and production partners.
  • Provided taste-making advisory on licensed content for South African/African distribution: from advising on talent relevance to vetting production companies.
  • Built and maintained relationships with on-screen and off-screen talent.
  • Provided advice on best local practices with producer and talent deals and negotiations.
  • Identified and forged relationships with third-party financiers: co-productions, studios, and ad-funded stakeholders.
  • Managed new unscripted originals slate for Nigeria.

Senior Vice President of Global Content

The Africa Channel Inc
Los Angeles & Johannesburg
03.2017 - 07.2022
  • Managed content development and acquisitions strategy.
  • Developed and implemented original content strategy for The Africa Channel and OTT platforms: from ideation to final series delivery.
  • Managed finished content acquisitions and original productions to meet the channel's programming mandate.
  • Initiated & facilitated contract negotiations for finished content licensed for linear and OTT platforms (SVOD, AVOD, TVOD & Streaming).
  • Developed and maintained industry relationships with U.S., U.K., and African broadcasters for co-funding and format licensing.
  • Managed The Africa Channel initiated co-productions.
  • Identified key trends in African content and IP for international market distribution.
  • Talent Management: Identified key talent, showrunners and actors, and fostered relationships for current and future projects.
  • Managed sales strategy (second window opportunities) for finished content sales: North America, Europe, Middle East & Africa

Head of Creative

Endemol Shine Africa (Pty) Ltd
Johannesburg
06.2009 - 02.2017
  • Led format development strategy: originals for African broadcasters.
  • Provided creative direction and led support to production team to uphold Endemol Shine's international quality standards.
  • Led creative team in development of new scripted and non-scripted formats for broadcasters & streamers.
  • Built and maintained strong relationships with broadcasters and key production talent
  • Managed all productions from creative development to execution: scripted & non-scripted.
  • Identified and adapted international formats for local markets across Africa.
  • Trained and mentored new creatives in the art of format development and stakeholder management.
  • Created briefs for casting agencies, graphics animators and third-party suppliers for all productions
  • Provided creative direction to graphics/animation designers, musical score composers, script writers & social media strategists

Creative Director

FinePoint Productions
Johannesburg
04.2008 - 05.2009
  • TV commercial conceptualization.
  • Budget development and management.
  • Script writing for TV commercials.
  • Musical score direction for TV commercials.
  • Graphics and animation conceptualization.
  • Management of creative studio: writers, animation, post editors and art directors.

Senior Creative Strategist

African Mediums Marketing & Advertising
Durban
01.2006 - 03.2008
  • Advertising campaign conceptualization
  • Creative direction: above & below-the-line activations
  • Pitch development and presentation to clients
  • Experiential event planning and management
  • Research and market analytics for campaign development

Writer/Producer & Learning Facilitator

Cornel Language School
Taichung
04.2003 - 04.2005
  • Wrote and produced children's short stories and music for a radio activated English learning program
  • Taught grade 3 and grade 4 English & Science

Education

Certificate in Business Finance & Budgeting -

The Learning Organization
Johannesburg
01.2016

Bachelor of Arts - Media & Communications

University of Natal
Durban
01.2002

Matric Exemption -

New West Secondary School
Durban
01.1999

Skills

  • Communication Skills
  • Team work and collaboration
  • Strategic Planning
  • Contract negotiation
  • Media relations
  • Content creation
  • Managing people
  • Stakeholder Management
  • Staff Mentorship
  • Format Development
  • Content Production Management
  • Presentation Skills

Accomplishments

  • June 2021: Telly Award (Los Angeles) for Amah Knows Best: Received a Bronze Telly Award for a multi-national reality series celebrating cultural diversity in Los Angeles, CA.
  • October 2018: NAMIC Next Generation Award New York, USA - Recognized as a 2018 luminary as an emerging multicultural business leader in the Media & Entertainment industry for my career successes and commitment to fostering diversity in the workplace.

Languages

English
First Language

References

References available upon request.

Timeline

Format Development & Content Strategy Consultant

The Media Shaman
05.2024 - Current

Senior Unscripted Development Executive

Amazon MGM Studios
08.2022 - 05.2024

Senior Vice President of Global Content

The Africa Channel Inc
03.2017 - 07.2022

Head of Creative

Endemol Shine Africa (Pty) Ltd
06.2009 - 02.2017

Creative Director

FinePoint Productions
04.2008 - 05.2009

Senior Creative Strategist

African Mediums Marketing & Advertising
01.2006 - 03.2008

Writer/Producer & Learning Facilitator

Cornel Language School
04.2003 - 04.2005

Certificate in Business Finance & Budgeting -

The Learning Organization

Bachelor of Arts - Media & Communications

University of Natal

Matric Exemption -

New West Secondary School
Brendan Gabriel