Bradley Brian Ford
Account Manager | Expert In Media Analysis & Project Management
Cape Town
Summary
Seasoned Account Manager possessing outstanding source cultivation and maintenance skills. Researched and pursued potential leads to identify breaking news stories before delivery to live audiences. Confident and resourceful person with high creativity levels.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certificate
5
5
CliftonStrengths
Work History
Account Manager
UNCOS
Durban
01.2023 - Current
- Creation of personalized executive news briefs for international companies including, Allstate, Intel, HP Inc, Bayer, and others.
- Compiled research using rigorous methods and published in-depth reports for private and public review.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Drafted and revised detailed reports according to deadlines.
- Collaborated with company leadership and other stakeholders to conduct in-depth research on media presence.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Educated clients on new products or services to increase customer engagement with brand.
- Developed and implemented strategies to increase client retention.
Senior Media Analyst & Product Developer
UNCOS
Durban
04.2021 - 12.2022
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Edited, proofread and fact-checked content for accuracy.
- Selected material to develop interesting and professional presentations for different formats.
- Researched and analyzed newsworthy events, trends and issues.
Analyst
UNCOS
Durban
07.2019 - 03.2021
- Validated results and performed quality assurance to assess accuracy of data.
- Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
Account Manager
KLEA News Management
Durban
03.2021 - Current
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Developed and implemented strategies to increase client retention.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Developed, maintained and utilized diverse client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Presented professional image consistent with company's brand values.
- Maintained current knowledge of evolving changes in marketplace.
Media Analyst
SETY Media
Durban
10.2016 - 06.2019
- Utilized SEO principles to optimize content for search engine rankings.
- Selected material to develop interesting and professional presentations for different formats.
- Fact-checked breaking news headlines by performing background research.
- Researched and analyzed newsworthy events, trends and issues.
- Edited, proofread and fact-checked content for accuracy.
Education
High School Diploma -
01.2010 - 12.2014
Skills
Copy Editing
CliftonStrengths Top 5
1. Adaptability - My top strength can mean i tend to be a “now” person who takes things as they come and who discovers the future one day at a time.
2. Significance - as my second strength, I want to make a big impact. I'm independent and prioritize projects based on how much influence they will have on my organization or people around me.
3. Context - I enjoy thinking about the past and understand the present by researching its history.
4. Deliberative - I am best described by the serious care I take in making decisions or choices. I anticipate obstacles.
5. Relator - I enjoy close relationships with others and find deep satisfaction in working hard with friends to achieve a goal
Certification
Google Advanced Search
Timeline
Google Advanced Search
08-2023
Account Manager - UNCOS
01.2023 - Current
Senior Media Analyst & Product Developer - UNCOS
04.2021 - 12.2022
Account Manager - KLEA News Management
03.2021 - Current
Analyst - UNCOS
07.2019 - 03.2021
Media Analyst - SETY Media
10.2016 - 06.2019
Kloof High School - High School Diploma,
01.2010 - 12.2014
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