Summary
Overview
Work History
Education
Skills
Certification
Content Creation & Curation
Social Media Strategy
Collaboration
Partnership Outreach & Collaborations
Beginner Campaign Management
Analytics & Reporting
Additional Info
Volunteer Experience
Accomplishments
Languages
Interests
Timeline
Generic

Botlhale Seremo

Digital Marketer

Summary

Creative Social Media Coordinator with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Coordinates well with graphics, product team and marketing group to meet objectives.

Overview

1
1
year of professional experience
5
5
Certifications

Work History

Social Media Coordinator

Methys Group/ AfricArena
07.2024 - Current
  • Created engaging content for AfricArena's social media.
  • Designed branding for Summit events.
  • Managed LinkedIn, Facebook, and Instagram accounts.
  • Used Metricool and Meta Business Suite for analytics.
  • Collaborated with partnering companies on marketing.
  • Researched industry trends and competitor activities.
  • Engaged with the online community to boost brand visibility.
  • Created social media content with consistent content and tone.
  • Developed a strong online presence for AfricArena through targeted social media strategies, tailored to their unique needs.
  • Curate monthly reports on social media and analyzed Web metrics such as visits, time on site and page views per visit.
  • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
  • Optimized website content and images to improve search engine rankings.
  • Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.
  • Enhanced online engagement with the creation of compelling content for various platforms.
  • Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.

Social Media Intern

Methys Group/ AfricArena
01.2024 - 07.2024
  • Created engaging content for AfricArena's social media
  • Designed branding for Summit events
  • Managed LinkedIn, Facebook, and Instagram accounts
  • Used Metricool and Meta Business Suite for analytics
  • Collaborated with partnering companies on marketing
  • Researched industry trends and competitor activities
  • Engaged with the online community to boost brand visibility
  • Conducted daily updates to social media profiles to boost company online presence.
  • Responded to comments, posts, and questions from various channels.

Education

High School Diploma -

Reddam House Helderfontein
Johannesburg, South Africa
04.2024 -

Creative Development

IIE Vega Institue
12.2021

Marketing

Cape Peninsula University of Technology
Cape Town, South Africa

Skills

Data Analysis

Social Media Automation

Meta A/B Testing

Copywriting

Content Creation

Social Media Posting

Social Media and Promotions

Content Generation

Trend Analysis

Creative Thinking

Certification

Completed 7hrs of Community Service at Reddam House

Content Creation & Curation

  • Producing compelling content across various social media platforms such as LinkedIn, Twitter, Facebook, and Instagram.
  • Curating and supporting industry-related blogs and multimedia content for the target audience.

Social Media Strategy

  • Creating and executing social media strategies that align with the company's marketing goals.
  • Staying up to date with social media trends and tools to boost brand visibility, community management, and engagement.

Collaboration

  • Working closely with marketing, product, and operations teams to maintain consistent messaging and branding.
  • Collaborating with partners to promote our upcoming tech summits and events.

Partnership Outreach & Collaborations

  • Engaging in cross-marketing activities and partnerships with companies for social media promotion tied to specific KPIs such as startup challenges or program awareness.
  • Identifying and interacting with thought leaders and partners in the tech/entrepreneur industry to expand the company's reach.
  • Managing relationships with speakers, corporate entities, and venture fund partner ambassadors/sponsors through ecosystem partner benefits.

Beginner Campaign Management

  • Currently developing and coordinating social media campaigns to promote a tech summit, soft landing webinars, and workshops.
  • Optimising campaigns based on the core audience of the brand.

Analytics & Reporting

  • Monitoring our social media performance using tools such as Metricool, LinkedIn Analytics, Meta Business Suite, and other native platforms.
  • Producing and delivering regular reports on social media management status, emphasising key metrics, insights, and performance.

Additional Info

I have refined my expertise in digital marketing, content creation, and audience interaction, through my personal audience allowing me to effectively endorse brands in an authentic and impactful manner. In addition, my portfolio showcases: Engaging in freelance social media partnerships with renowned brands like Thebe Magugu for modeling and collaborating with Songfluencer, Arnette Glasses & Lovisa Jewellery for advertising. Designing cover arts, hosting interactive live sessions to interact with my audience and discuss trends in fashion, art, and lifestyle. 

I have partnered with local and international influencers to broaden my reach and generate diverse content. Crafting a distinct aesthetic and branding that resonates with my audience, leading to moderate engagement rates and a dedicated following of 32,000 followers on Instagram,10 000 followers on Tiktok (650 000+ likes) and 14 000 followers on Twitter. 

Volunteer Experience

Volunteered at DigiMarcon, supported operations at the DigiMarcon Conference ensuring everything ran smoothly and attendees were satisfied. Handled registration and check-in, providing guidance to participants and served as a contact point for attendees, offering directions and assistance. Helped with event setup and logistics. Worked well with other volunteers and staff for smooth coordination.

Participated in post-event cleanup and debriefing.

Accomplishments

  • Collaborated with Total Energies in the development of Startupper Challenge. (AfricArena)
  • Collaborated with MTN Chenosis in the development of Chenosis Tech Startup Challenge (AfricArena)

Languages

English (Fluent)
Bilingual or Proficient (C2)
Setswana (Fluent)
Bilingual or Proficient (C2)
Afrikaans (Proficient)
Intermediate (B1)
Zulu (Beginner)
Intermediate (B1)

Interests

Digital Innovation, Creative Content, Media

Fashion and Flowers

Timeline

Social Media Coordinator

Methys Group/ AfricArena
07.2024 - Current

High School Diploma -

Reddam House Helderfontein
04.2024 -

Social Media Intern

Methys Group/ AfricArena
01.2024 - 07.2024

2023- Certificate of Appreciation for TECHSPO

09-2023

2023- Certificate of Appreciation for DigiMarcon

09-2023

2023- Digital marketing associate certificate - META Business

08-2023

2022- TEFL certificate obtained from The TEFL Academy

06-2022

Completed 7hrs of Community Service at Reddam House

12-2020

Creative Development

IIE Vega Institue

Marketing

Cape Peninsula University of Technology
Botlhale SeremoDigital Marketer