Summary
Overview
Work History
Education
Skills
Disclaimer
Timeline
Hi, I’m

Bontle Moeng

Midrand
Bontle Moeng

Summary

Dynamic Digital Group Account Director with a proven track record at the University of Johannesburg, excelling in client management and digital project leadership. Expert in integrated creative campaigns and stakeholder engagement, driving significant improvements in online visibility and user engagement through strategic SEO initiatives and innovative digital marketing solutions.

Overview

12
years of professional experience

Work History

University of Johannesburg
Midrand

Digital Group Account Director Freelancer
05.2025 - Current

Job overview

  • Company Overview: Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za
  • Provide Project Management leadership skills for delivering digital marketing and influencer campaigns
  • Provide planning, scheduling, stakeholder management and reporting for digital service projects
  • Lead and execute media planning, media buying and performance analysis for the UJ brand
  • Provide an in-depth understanding of digital marketing concepts, strategies and tools
  • Ensure the UJ website design, content and functionality align with the brand's image and objectives
  • Monitor website analytics to track user engagement, traffic patterns and conversion rates
  • Implement Search Engine Optimization (SEO) strategies to improve the UJ website's visibility in search engine results
  • Develop and execute a content strategy that aligns with the UJ digital goals and resonates with the target audience
  • Monitor social media trends and best practices to ensure effective communication and interaction with the audience
  • Ensure consistent branding and messaging across all digital channels to maintain a unified and recognisable brand identity
  • Collaborate with creative designers and website developers to enhance the user experience and design of the organization's digital platforms
  • Ensure website is responsive, user-friendly and accessible to a diverse audience
  • Stay updated with the latest digital trends, tools and technologies to optimize the UJ digital and web presence
  • Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence
  • Collaborate with cross-functional teams, including marketing, design, IT and communication to ensure a cohesive digital strategy
  • Conduct media planning, implementation and activations for the University of Johannesburg 20 year celebration
  • Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za

University of Johannesburg
Bryanston

Freelance Digital Group Account Consultant
10.2024 - 05.2025

Job overview

  • Company Overview: Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za
  • Provide Project Management leadership skills for delivering digital marketing and influencer campaigns
  • Provide planning, scheduling, stakeholder management and reporting for digital service projects
  • Lead and execute media planning, media buying and performance analysis for the UJ brand
  • Provide an in-depth understanding of digital marketing concepts, strategies and tools
  • Ensure the UJ website design, content and functionality align with the brand's image and objectives
  • Monitor website analytics to track user engagement, traffic patterns and conversion rates
  • Implement Search Engine Optimization (SEO) strategies to improve the UJ website's visibility in search engine results
  • Develop and execute a content strategy that aligns with the UJ digital goals and resonates with the target audience
  • Monitor social media trends and best practices to ensure effective communication and interaction with the audience
  • Ensure consistent branding and messaging across all digital channels to maintain a unified and recognisable brand identity
  • Collaborate with creative designers and website developers to enhance the user experience and design of the organization's digital platforms
  • Ensure website is responsive, user-friendly and accessible to a diverse audience
  • Stay updated with the latest digital trends, tools and technologies to optimize the UJ digital and web presence
  • Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence
  • Collaborate with cross-functional teams, including marketing, design, IT and communication to ensure a cohesive digital strategy
  • Conduct media planning, implementation and activations for the University of Johannesburg 20 year celebration
  • Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za

University of Johannesburg
Midrand

Freelance Integrated Group Account Director
05.2024 - 09.2024

Job overview

  • Company Overview: Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za
  • Provide Project Management leadership skills for delivering digital marketing and influencer campaigns
  • Provide planning, scheduling, stakeholder management and reporting for digital service projects
  • Lead and execute media planning, media buying and performance analysis for the UJ brand
  • Provide an in-depth understanding of digital marketing concepts, strategies and tools
  • Ensure the UJ website design, content and functionality align with the brand's image and objectives
  • Monitor website analytics to track user engagement, traffic patterns and conversion rates
  • Implement Search Engine Optimization (SEO) strategies to improve the UJ website's visibility in search engine results
  • Develop and execute a content strategy that aligns with the UJ digital goals and resonates with the target audience
  • Monitor social media trends and best practices to ensure effective communication and interaction with the audience
  • Ensure consistent branding and messaging across all digital channels to maintain a unified and recognisable brand identity
  • Collaborate with creative designers and website developers to enhance the user experience and design of the organization's digital platforms
  • Ensure website is responsive, user-friendly and accessible to a diverse audience
  • Stay updated with the latest digital trends, tools and technologies to optimize the UJ digital and web presence
  • Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence
  • Collaborate with cross-functional teams, including marketing, design, IT and communication to ensure a cohesive digital strategy
  • Conduct media planning, implementation and activations for the University of Johannesburg 20 year celebration
  • Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za

University of Johannesburg
Sandton

Freelance
12.2023 - 04.2024

Job overview

  • Company Overview: Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za
  • Provide Project Management leadership skills for delivering digital marketing and influencer campaigns
  • Provide planning, scheduling, stakeholder management and reporting for digital service projects
  • Lead and execute media planning, media buying and performance analysis for the UJ brand
  • Provide an in-depth understanding of digital marketing concepts, strategies and tools
  • Ensure the UJ website design, content and functionality align with the brand's image and objectives
  • Monitor website analytics to track user engagement, traffic patterns and conversion rates
  • Implement Search Engine Optimization (SEO) strategies to improve the UJ website's visibility in search engine results
  • Develop and execute a content strategy that aligns with the UJ digital goals and resonates with the target audience
  • Monitor social media trends and best practices to ensure effective communication and interaction with the audience
  • Ensure consistent branding and messaging across all digital channels to maintain a unified and recognisable brand identity
  • Collaborate with creative designers and website developers to enhance the user experience and design of the organization's digital platforms
  • Ensure website is responsive, user-friendly and accessible to a diverse audience
  • Stay updated with the latest digital trends, tools and technologies to optimize the UJ digital and web presence
  • Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence
  • Collaborate with cross-functional teams, including marketing, design, IT and communication to ensure a cohesive digital strategy
  • Conduct media planning, implementation and activations for the University of Johannesburg 20 year celebration
  • Oversee the digital development, maintenance, and optimization of the University of Johannesburg (UJ) website - www.uj.ac.za

Wunderman Thompson (now VML)
Sandton

Freelance Digital Account Director
01.2023 - 10.2023

Job overview

  • Provide knowledge and skills in website content and social media development
  • Manage social networks and interactive components on behalf of start-up companies
  • Provide editorial guidelines for PR and marketing activities for 80 start-up companies
  • Write blog entries and news articles on behalf of start-up companies
  • Explore new ways for creating online content with start-up entrepreneurs
  • Check the accuracy of all content prior to getting it published on various media channels
  • Handle start-up companies online marketing and digital PR portfolios
  • Develop a list of Key Performance Indicators (KPIs) per client
  • Report on client Key Performance Indicators (KPIs) regularly
  • Interact with internal and external stakeholders in order to manage the flow of information
  • Build sustainable, commercially profitable and long-term relationships with clients
  • Be the trusted and first point of contact for internal and external clients
  • Develop a new way to train internal stakeholders and clients on Digital best practices
  • Analyze client data and determine new ways to improve efficiencies and output
  • Share and recommend information on new trends and case studies of interest with internal team

Brave Group
Bryanston

Digital Group Account Director and Project Manager
11.2022 - 01.2023

Job overview

  • Implement and oversee daily management of client briefs, scoping and final roll-out on CHASE and MONDAY.COM
  • Report on clients key accounts and progress on a weekly basis
  • Manage the finances pertaining to each client's briefs and key requirements
  • Plan and implement digital strategies on behalf of clients
  • Manage service providers by executing client campaigns within budget
  • Contribute to the development of creative campaigns
  • Make proactive recommendations to improve and enhance digital campaigns

Wunderman Thompson (now VML)
Hyde Park

Digital Account Director
10.2020 - 10.2022

Job overview

  • Provide knowledge and skills in website content and social media development
  • Manage social networks and interactive components on behalf of start-up companies
  • Provide editorial guidelines for PR and marketing activities for 80 start-up companies
  • Write blog entries and news articles on behalf of start-up companies
  • Explore new ways for creating online content with start-up entrepreneurs
  • Check the accuracy of all content prior to getting it published on various media channels
  • Handle start-up companies online marketing and digital PR portfolios
  • Develop a list of Key Performance Indicators (KPIs) per client
  • Report on client Key Performance Indicators (KPIs) regularly
  • Interact with internal and external stakeholders in order to manage the flow of information
  • Build sustainable, commercially profitable and long-term relationships with clients
  • Be the trusted and first point of contact for internal and external clients
  • Develop a new way to train internal stakeholders and clients on Digital best practices
  • Analyze client data and determine new ways to improve efficiencies and output
  • Share and recommend information on new trends and case studies of interest with internal team

Wunderman Thompson (now VML)
Bryanston

Freelance Senior Digital Account Director
06.2019 - 02.2020

Job overview

  • Provide knowledge and skills in website content and social media development
  • Manage social networks and interactive components on behalf of start-up companies
  • Provide editorial guidelines for PR and marketing activities for 80 start-up companies
  • Write blog entries and news articles on behalf of start-up companies
  • Explore new ways for creating online content with start-up entrepreneurs
  • Check the accuracy of all content prior to getting it published on various media channels
  • Handle start-up companies online marketing and digital PR portfolios
  • Develop a list of Key Performance Indicators (KPIs) per client
  • Report on client Key Performance Indicators (KPIs) regularly
  • Interact with internal and external stakeholders in order to manage the flow of information
  • Build sustainable, commercially profitable and long-term relationships with clients
  • Be the trusted and first point of contact for internal and external clients
  • Develop a new way to train internal stakeholders and clients on Digital best practices
  • Analyze client data and determine new ways to improve efficiencies and output
  • Share and recommend information on new trends and case studies of interest with internal team

Ogilvy
Sandton

Digital Account Director
08.2018 - 05.2019

Job overview

  • Build relationships with Nestlé South Africa client and key FMCG stakeholders
  • Execute digital campaigns for 3 Nestlé South Africa key brands - Hot Chocolate, Culinary Milks and Nido 3+
  • Understand what drives the Nestlé South Africa brand
  • Attend client meetings to uncover the annual marketing plan per brand, take briefs, present content and reports
  • Host weekly and biweekly status meetings to track brand performance against the annual calendar
  • Report on monthly retainers, campaign budgets and KPI's
  • Set-up the briefing, brainstorm and approval sessions with relevant team members
  • Brief inter-agencies on upcoming campaigns including Meta Media, Performics and Publicis Machine
  • Manage creative idea concepts, approval and executions plans - timelines, costing and KPIs for campaigns
  • Present proposed strategy to Nestlé South Africa
  • Ensure delivered work is aligned with the approved strategy objectives, KPI's and budget
  • Set-up and communicate post project and campaign results to Nestlé South Africa
  • Ensure KPI's are agreed upon with client, based on budget, prior to campaign going live
  • Report on KPI and result achieved in post-campaign de-brief session
  • Get insights of client budgets per brand including total digital and social media spend
  • Create cost sheet, CES, POs and manage Invoicing process
  • Ensure production, media and community management budgets are managed appropriately
  • Ensure spend aligns with budgets detailed on cost sheet via CHASE management system
  • Create media recons, external suppliers recons, expenses recons and timesheets
  • Recognize opportunities to cross-sell and upsell new digital opportunities

ARC
Bryanston

Digital Account Director
10.2017 - 08.2018

Job overview

  • Build relationships with Nestlé South Africa client and key FMCG stakeholders
  • Execute digital campaigns for 3 Nestlé South Africa key brands - Hot Chocolate, Culinary Milks and Nido 3+
  • Understand what drives the Nestlé South Africa brand
  • Attend client meetings to uncover the annual marketing plan per brand, take briefs, present content and reports
  • Host weekly and biweekly status meetings to track brand performance against the annual calendar
  • Report on monthly retainers, campaign budgets and KPI's
  • Set-up the briefing, brainstorm and approval sessions with relevant team members
  • Brief inter-agencies on upcoming campaigns including Meta Media, Performics and Publicis Machine
  • Manage creative idea concepts, approval and executions plans - timelines, costing and KPIs for campaigns
  • Present proposed strategy to Nestlé South Africa
  • Ensure delivered work is aligned with the approved strategy objectives, KPI's and budget
  • Set-up and communicate post project and campaign results to Nestlé South Africa
  • Ensure KPI's are agreed upon with client, based on budget, prior to campaign going live
  • Report on KPI and result achieved in post-campaign de-brief session
  • Get insights of client budgets per brand including total digital and social media spend
  • Create cost sheet, CES, POs and manage Invoicing process
  • Ensure production, media and community management budgets are managed appropriately
  • Ensure spend aligns with budgets detailed on cost sheet via CHASE management system
  • Create media recons, external suppliers recons, expenses recons and timesheets
  • Recognize opportunities to cross-sell and upsell new digital opportunities

GEN Africa
llovo

Digital Account Director
04.2013 - 08.2016

Job overview

  • Responsible for the management of all content requirements for 49M team - www.49M.co.za project officially phased out on 1 April 2016
  • Working on the new Eskom eBrand strategy that will incorporate all Eskom projects - Brand, EOESLIP and Operation Khanyisa
  • Content aggregation from third parties as identified by the Eskom, including partner organisations and other key stakeholders
  • Research on content topics that differentiate Eskom from other global energy efficiency movements
  • Co-ordinate the specific development of engaging and integrated content based on research to be used for purposes of editorial placement, newsletters, social media platforms (Facebook, Twitter (now X), YouTube) and any other area of use deemed necessary and appropriate
  • Briefing of specific content writers based on Eskom and 49M team requirements
  • Act as a key advisor on public relations and reputation management
  • Leverage data-driven insights and analytics to inform strategies and uncover new client opportunities
  • Inspire and lead a high performing team, fostering collaboration, accountability and growth
  • Manage and deliver integrated campaigns across corporate B2B and B2C audiences
  • Attend Eskom weekly status meetings with 3 digital agencies (Blue Moon, FOGG and Blue Print)
  • Lead on new business pitches, proposals and RFP responses to support agency growth
  • Managing content and social media for Global Interface Consulting website - www.globalinterface.co.za
  • Provide budget, forecasting and profit for retainer and project based accounts
  • Develop engaging editorial propositions for Global Interface Consulting within online and social media platforms
  • Act as an advocate for social media plans for Global Interface Consulting by influencing overall communications plans and strategies
  • Monitor and comment on trends relating to Global Interface Consulting on social media platforms

Global Interface Consulting
Fourways

Digital Account Director
11.2012

TBWA Hunt Lascaris

Digital Group Account Director and Project Manager

Job overview

  • Manage client partnerships and relationships by playing a pivotal role in leading projects through collaboration
  • Take ownership in running successful major client campaigns with creative inter-agencies
  • Work closely with Standard Bank client with a focus on Tech, UX and Design product delivery
  • Partner with project leads, partner agencies in order to collaborate and manage delivery of major campaigns
  • Run daily existing and potential clients by leading, supporting and owning key stakeholder relationships
  • Guide the development of key business units and become a trusted advocate partner
  • Deliver excellence and empower teams to deliver an excellence experience for clients
  • Motivate and inspire the team with accountability to deliver work on time and adapt to cross functional team dynamics
  • Work closely with leading creative digital agencies - Clockwork, Mindshare and M&C Saatchi Abel
  • Relay clients expectations, challenges and potential solutions to the various teams in studio
  • Manage the entire digital creative campaign process from inception to final execution
  • Take commercial responsibility and recognize implications of agency decisions
  • Collaborate closely with client teams to ensure we deliver best solutions to client business challenges
  • Plan and execute Digital Influencer Marketing campaigns
  • Provide line management responsibility within the team
  • Strive for excellence for client and act as a point of escalation for account management team
  • Provide product service, strategic, operational and clear communication

NTT Data

Digital Group Account Director and Project Manager

Job overview

  • Identify advertising requirements, negotiate contracts, draw up cost estimates, invoicing, controlling costs and admin
  • Manage campaigns from concept to final roll-out and post campaign analysis (PCA) reporting
  • Ensure a constant and effective flow of communication between the agency, the client and suppliers
  • Execute new integrated campaigns for Influencer Marketing and Digital Marketing elements
  • Execute campaign briefs for developing Trade Leaflets, Flyers, Posters, Brochures, E-mailers, Print, Traders, TVCs, Static Billboards, Point of Sale (POS) and Digital Billboards
  • Participate and assist with new business pitches
  • Lead and maintain an agency relationship with the MTN Marketing Team
  • Ensure APCC approved CEs and POs are received and billed prior to commencement of campaigns
  • Focus on producing the highest quality of work is produced and within a controlled budget
  • Monitor campaign performance, provide insights and final recommendations
  • Manage MTN Enterprise Business Unit Integrated campaigns including ATL, BTL, TTL and Digital
  • Forecast, Plan, Develop and Review EBU Marketing budgets for upcoming campaigns
  • Operate as a lead point of contact for all matters specific to MTN Group EBU team

Joe Public

Digital Group Account Director and Project Manager

Job overview

  • Manage client relationships by overseeing digital campaigns and deliver exceptional results
  • Act as a trusted advisor to Nedbank client by providing strategic digital plans
  • Lead the development of integrated communication strategies that align with business objectives
  • Showcase strong leadership skills, commercial acumen, corporate communications, stakeholder engagement and campaign execution
  • Inspire and mentor account management team by fostering a culture of collaboration, accountability and innovation
  • Actively contribute to business growth by identifying new opportunities within existing accounts and participate in new business plans
  • Adapt to emerging digital trends in Public Relations, social media and data driven insights
  • Develop and execute multi-channel communication strategies aligned with client goals and market dynamics
  • Drive acquisition, retention, brand awareness and commercial results
  • Design campaign strategies across various media channels - OOH, DOOH, Radio, TV, Influencer, PR and Social Media
  • Align campaign strategies with broader e-Commerce growth roadmap
  • Lead the execution of online and offline marketing campaigns
  • Drive collaboration with Brand Marketing, UX, UI and other relevant stakeholders to execute digital consumer engagement
  • Drive ATL and BTL campaigns to support Nedbank channel and sales teams

Education

Agency Wise

Pitching with punch Certificate
01.2023

Public Relations Institute of Southern Africa (PRISA)

01.2015

AAA School of Advertising

01.2009

Midrand Graduate Institute

BA from Journalism Degree
01.2003

Holy Family College

Matric Exemption
01.1999

Digital Marketing Diploma

Skills

  • Digital Group Account Director
  • Client Management
  • Digital Project Management
  • Integrated Creative Campaign
  • Digital Marketing
  • Stakeholder Management
  • Client Leadership
  • Business Unit Director

Disclaimer

I declare that the particulars furnished are true and correct. I understand that any false information supplied could lead to my application being disqualified.

Timeline

Digital Group Account Director Freelancer

University of Johannesburg
05.2025 - Current

Freelance Digital Group Account Consultant

University of Johannesburg
10.2024 - 05.2025

Freelance Integrated Group Account Director

University of Johannesburg
05.2024 - 09.2024

Freelance

University of Johannesburg
12.2023 - 04.2024

Freelance Digital Account Director

Wunderman Thompson (now VML)
01.2023 - 10.2023

Digital Group Account Director and Project Manager

Brave Group
11.2022 - 01.2023

Digital Account Director

Wunderman Thompson (now VML)
10.2020 - 10.2022

Freelance Senior Digital Account Director

Wunderman Thompson (now VML)
06.2019 - 02.2020

Digital Account Director

Ogilvy
08.2018 - 05.2019

Digital Account Director

ARC
10.2017 - 08.2018

Digital Account Director

GEN Africa
04.2013 - 08.2016

Digital Account Director

Global Interface Consulting
11.2012

Digital Group Account Director and Project Manager

TBWA Hunt Lascaris

Digital Group Account Director and Project Manager

NTT Data

Digital Group Account Director and Project Manager

Joe Public

Agency Wise

Pitching with punch Certificate

Public Relations Institute of Southern Africa (PRISA)

AAA School of Advertising

Midrand Graduate Institute

BA from Journalism Degree

Holy Family College

Matric Exemption

Digital Marketing Diploma

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Bontle Moeng