Bongiwe Neema Nouse
Johannesburg
Summary
A creative leader with over 10 years of experience. Neema's fascination with the human mind and behaviour was what prompted her to pursue and complete a degree in Psychology at the University of the Witwatersrand. That same curiosity became the catalyst for a successful career centred around understanding consumer needs and delivering on them through powerful brand storytelling. Since joining advertising in 2018 Neema has won Loerie awards in consecutive years, walking away with the prestigious Grand Prix Award in the year 2023. She has also consistently won countless awards both locally (Pendorings and Creative Circle) and internationally (D&AD and The One Show), including being the first black African woman to win The Next Creative Leader award founded by The One Club of Creativity based in New York. As an industry thought leader, Neema serves as an esteemed judge on various local and international panels, inspiring her passion for transformative brand storytelling.
Overview
13
13
years of professional experience
Work History
Copywriter
The Odd Number
06.2018 - Current
- Creative lead on brand communication campaigns and rolling them out across various media touchpoints such as Digital, TV, Radio and OOH.
- Conceptualizes and directs online content for brands such as J&B, Miller Genuine Draft, Sol Beer and AB in Bev.
- Plays instrumental role in creative planning, working with strategy and client to elevate brand identity through quality ideation and clear communication.
- Conceptualize, roll out and present pitch work alongside a team
- Creative lead on brands across various sectors such as Assupol Insurance, Tiger Brands, Massmart, AB InBevBrand South Africa and Newzroom Afrika.
Digital Content Creator
Freelance
01.2016 - Current
- Reinterpreted global campaigns to appeal to a localized market, for Clinique Cosmetics and Aperol Spritz.
- Implemented communication strategies and tactics to grow followers on social media channels, for Poetry Stores and Superbalist.com
- Clients have also included ; Woolworths, Kellogg's SA, Valpre, L'Occitane and Eucerin.
Founder
Nouse Lifestyle
01.2011 - 12.2017
- Founder of an online platform with a viewership of over 700K.
- Brand collaborations with Woolworths and Clinique.
Education
Bachelor of Arts - Psychology And Anthropology
University of The Witwatersrand
Johannesburg, South Africa12.2014
Matric Certificate -
Crawford College Lonehill
Johannesburg, South Africa12.2010
Skills
- Internet Media Advertising
- Creative Direction
- Project Proposals
- Brand Consistency
- Client Presentations
- Digital Content Curation
- Script Development
- Originality and Creativity
- Idea Brainstorming
- Creative Development
Accomplishments
- Next Creative Leader Judge 2021 and 2023
- Loeries Judge 2022 and 2023
- D&AD Award winner
- One Show Award winner
- Next Creative Leaders, 2020
- Loeries Award winner 2019, 2020, 2021, 2022 and 2023
- Loeries Grand Prix winner in Radio 2023
- Pendoring Award winner 2019, 2020 and 2021 and 2023
References
Sbu Sitole, Co-founder of The Odd Number and Loeries Chairperson: +27 72 215 4748
Sphe Vundla, Global Communications Director at AB InBev: +1 (917) 755 2074
Thembi Sithole, Marketing Manager at Tiger Brands: +27 76 150 5683
Timeline
Copywriter
The Odd Number
06.2018 - Current
Digital Content Creator
Freelance
01.2016 - Current
Founder
Nouse Lifestyle
01.2011 - 12.2017
Bachelor of Arts - Psychology And Anthropology
University of The Witwatersrand
Matric Certificate -
Crawford College Lonehill
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