Microsoft Office (Excel, Word, PowerPoint, Outlook)
Bongani Ntshingila
Senior Manager: Sponsorship And Events
Johannesburg
Summary
A dynamic, results-orientated individual who is passionate about marketing and brand management campaigns that are executed through relationship-driven blue ocean strategies and helping companies to bridge the gap between traditional and experiential marketing. I am pro-active, driven, articulate and practical. I have always lived by values of integrity, loyalty, and service excellence.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager – Sponsorship and Events
MTN South Africa
Johannesburg
01.2022 - Current
- Development of marketing strategies which include sponsorship strategy, digital marketing, and media to ensure brand visibility, customer recognition and fan engagement
- Execution of integrated marketing communications campaigns that include brand, sponsorship, retail channels [branded retail, retail, online, telesales and informal, digital (incl performance marketing), organic social, media (traditional and paid), regional integration]
- Engagement with sponsorship partners including rights owners and agencies to ensure successful implementation of sponsorship campaigns
- Contract Management including legal and governance processes
- Brand and Sponsorship measurements to ensure ROI and ROO on brand and sponsorship campaigns through brand audits and SponsorTrack research tools
- Evaluation of sponsorship properties and opportunities to ensure alignment to segment objectives
- Events strategy development and implementation of bespoke event experiences.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Mentored junior staff members for skill development and career progression within the organization.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
Managing Director
Group Africa Marketing T/A EXP
Johannesburg
04.2009 - 12.2021
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Strategic development and ideation
- Project Management and Execution
- Building strong and cohesive working relationships with clients, key internal/external stakeholders and partners organisations.
- Managing all strategic aspects of accounts to ensure smooth running of all BTL marketing campaigns, activations, and events nationally
- Working closely with agency partners to develop their knowledge and understanding of sponsorship space and the approach to sponsorship strategies, leverage plans and contractual deliverable and requirement
- Working closely with our PR/media relations teams to manage internal and external messaging
- Developing a strong, motivated, and high-performance team culture
- Reporting and presenting project plan and status document
- Preparing and presenting post event debrief documents which provide a clear evaluation of th project, measurements, challenges, and key learnings
- Management of client’s budget across multiple portfolios and ensuring that all campaigns run within specified budgets without compromising on creativity and blue ocean strategies.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
Rights Protection Programme Manager – Marketing
Federation Internationale de Football Association
Joahannesburg
05.2007 - 03.2009
- Manage the Rights Protection Programme of the 2010 FIFA World Cup South Africa
- Monitor marketing activities relating to FIFA’s Intellectual Property
- Create and manage relationships between FIFA Zurich and other constituent groups
- Draft legal notices and circulate to companies and/or individuals infringing on the 2010 FIFA World Cup South Africa Rights
- Provide regular updated information relating to RPP cases of infringements and counterfeiting
- Provide training on FIFA’s Rights Protection Programme to local authorities and other constituent groups
- Aid and advice local organisations who wish to leverage from the 2010 FIFA World Cup South Africa from an IP perspective and the do’s and don’ts
- On-site activation of the RPP program during the 2007 FIFA Women’s World Cup in China.
Education
Grade 12 Matriculation with Exemption (‘A’ Level Equivalent) -
Christian Brothers College
Pretoria, South Africa 01.1991 - 04.1998
BBA - Marketing Management
IMM Graduate Institute
Johannesburg South Africa 01.2022 - Current
Some College (No Degree) - Bachelor of Accounting
Rhodes University
Grahamstown, South Africa 01.1999 - 04.2001
Skills
Strategic Development
Maritalstatus
Married
Idnumber
8012185390082
Personal Information
Nationality: South African
References
- Steward Masela, Managing Director (EXP), +27 82 339 4273
- Sandile Ndzekeli, Group Chief Executive Officer (Group Africa Marketing), +27 83 290 7720
- Nomsa Chabeli, Group Chief Executive Officer (SABC), +27 83 209 0589
Accomplishments
- 2012: Best Use of PR in a Sponsorship - Sports Industry Awards (Sasol)
- 2022: Best Fan Engagement Awards - Sports Industry Awards (MTN)
- 2022: Brand or Sponsorship Of The Year - Sports Industry Awards (MTN)
- 2023: MTN Springboks 5G Advert - Mark Lives.com Ad of the Year
- 2023/24: DStv Content Creators Awards Judge
- Continuous achievement of a 14:1 ROI on MTN8
- Contribution to the development of the Sponsorship Playbook used by MTN Group
- Continuous achievement of 350 - 400 interviews during 8 weeks of MTN8
- Implementation of a sales driven sponsorship campaigns for MTN to drive incremental revenue in Mass and High Value audiences
Software
Microsoft Works (Database, Spreadsheet, Calendar)
SAP VMC Systems
Chase
Oracle
Languages
English
Advanced (C1)
Zulu
Bilingual or Proficient (C2)
Xhosa
Advanced (C1)
Tswana
Upper intermediate (B2)
Sesotho
Upper intermediate (B2)
Sepedi
Intermediate (B1)
Afrikaans
Elementary (A2)
Interests
Sport
Music
Travelling
Reading
Though Leadership Seminars
Brand and Sponsorship Marketing
Timeline
Senior Manager – Sponsorship and Events
MTN South Africa
01.2022 - Current
BBA - Marketing Management
IMM Graduate Institute
01.2022 - Current
Managing Director
Group Africa Marketing T/A EXP
04.2009 - 12.2021
Rights Protection Programme Manager – Marketing
Federation Internationale de Football Association
05.2007 - 03.2009
Some College (No Degree) - Bachelor of Accounting
Rhodes University
01.1999 - 04.2001
Grade 12 Matriculation with Exemption (‘A’ Level Equivalent) -
Christian Brothers College
01.1991 - 04.1998
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