Bonga Xotongo
Channel Lead
Rosebank
Summary
Results-driven executive with 18+ years in FMCG demand creation, specializing in omnichannel strategy, revenue optimization, and team leadership. Proven track record of localizing global plans, redesigning loyalty programs, and driving double-digit growth. Passionate about mentoring talent and fostering ubuntu-driven collaboration.
Overview
13
13
years of professional experience
5
5
Languages
Work History
Channel Director
THE COCA-COLA COMPANY
07.2022 - 02.2025
- Led South Africa’s organized retail strategy, collaborating with OU Channel teams to increase penetration of key SKUs by 12%.
- Redesigned customer loyalty program, boosting retention from 60K customer to 180K customers buying monthly and securing R2 billion in incremental revenue.
- Partnered with Customer Director to execute channel plans, ensuring 100% marketing program alignment.
Commercial Development Manager
Nestle South Africa
07.2017 - 08.2022
- Developed comprehensive business plans, outlining goals, objectives, and growth strategies.
- Championed innovative ideas within the organization, leading to new product developments or process improvements.
- Cultivated a high-performance team environment through clear expectations setting and regular performance feedback sessions.
- Facilitated seamless transitions during mergers or acquisitions by developing integration plans and coordinating efforts across departments.
- Presented regular progress reports to executive leadership, highlighting successes and addressing challenges headon.
- Increased profitability by identifying and pursuing strategic commercial opportunities.
- Managed cross-functional teams for successful product launches and market expansions.
Commercial Planning Manager
Heineken
01.2016 - 07.2017
- Accomplished multiple tasks within established timeframes.
- Controlled costs to keep business operating within budget and increase profits.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Improved marketing to attract new customers and promote business.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Sales Manager
The South African Breweries
01.2013 - 12.2015
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Regional Promotions Managaer
The South African Breweries
09.2011 - 09.2013
- Mentored junior staff members in best practices for promotion management, fostering professional development within the team.
- Developed comprehensive post-campaign reports that detailed performance data and insights, informing future strategy decisions for the company''s promotions.
- Developed strong relationships with media partners, leading to increased coverage and visibility for the company''s promotions.
- Coordinated cross-functional teams to execute large-scale events, creating memorable experiences for consumers and driving brand loyalty.
Education
No Degree - Management Development Program
The Business School
Sandton 04.2001 -
No Degree - Diploma in Advertising Management
Varsity College
Sandton, South Africa 04.2001 -
Skills
End-to-End Business Planning
Cross-Functional Team Leadership
Price Pack Architecture Development
Data-Driven Insights
NSR & ROI Improvement
Trade Investment Optimization
ECommerce & Retail Execution
Shopper Behavior Analysis
Customer Loyalty Programs
Timeline
Channel Director
THE COCA-COLA COMPANY
07.2022 - 02.2025
Commercial Development Manager
Nestle South Africa
07.2017 - 08.2022
Commercial Planning Manager
Heineken
01.2016 - 07.2017
Sales Manager
The South African Breweries
01.2013 - 12.2015
Regional Promotions Managaer
The South African Breweries
09.2011 - 09.2013
No Degree - Management Development Program
The Business School
04.2001 -
No Degree - Diploma in Advertising Management
Varsity College
04.2001 -