BONGA PONI
Senior Copywriter
Johannesburg,Gauteng
Summary
Results-driven professional offering years of client-focused service, project management, and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Senior Copywriter
Soul Providers Collective
Johannesburg, South Africa
05.2024 - Current
- Strategic Copywriting: Develop and execute high-quality, persuasive copy for a wide range of materials, including websites, email campaigns, social media, advertisements, and print collateral. Ensure all copy aligns with our brand voice, messaging strategy, and overall communication objectives.
- Communication of Strategies: Collaborate with internal teams to understand and translate marketing and communication strategies into engaging copy. Establishing clearly communicate strategy and creative direction to team members, ensuring that all content reflects strategic goals and brand standards.
- Project Leadership: Lead and manage multiple copywriting projects from concept through execution. Coordinate with designers, marketers, and other stakeholders to ensure timely delivery and adherence to project requirements.
- Audience Insight: Utilize market research, audience insights, and performance data to inform copy strategy and optimize messaging effectiveness. Adapt tone, style, and content to meet the needs of diverse audiences.
- Quality Assurance: Review and edit copy to ensure accuracy, consistency, and adherence to brand guidelines. Conduct thorough proofreading to eliminate errors and maintain a high standard of quality.
- Innovation and Trends: Stay abreast of industry trends, emerging technologies, and best practices in copywriting and marketing. Proactively incorporate new ideas and techniques to keep our content fresh and engaging.
Creative Lead
T&W
Johannesburg
09.2022 - 05.2024
- Idea Generation: Lead brainstorming sessions and creative workshops to generate fresh, innovative ideas for campaigns, branding, and marketing materials. Foster a creative environment that encourages experimentation and original thinking.
- Strategic Planning: Develop and implement creative strategies that align with overall marketing goals and brand objectives. Work with the marketing team to build cohesive marketing strategies that leverage creative concepts to drive engagement and results.
- Project Management: Oversee the execution of creative projects, ensuring they are completed on time, within scope, and within budget. Coordinate with internal teams and external vendors to manage project timelines, resources, and deliverables.
- Budget Management: Work closely with the account managers to manage budgets for creative projects. Ensure that all creative expenditures are tracked and stay within allocated budgets. Provide regular reports on budget performance and project status.
- Collaboration: Partner with marketing, design, and content teams to ensure that creative concepts are effectively integrated into all marketing efforts. Build strong relationships with stakeholders and clients to understand their needs and deliver exceptional creative solutions.
- Quality Assurance: Ensure that all creative output meets high standards of quality and aligns with brand guidelines. Review and approve creative work to ensure it adheres to strategic objectives and provides a consistent brand message.
- Performance Analysis: Monitor and analyze the performance of creative campaigns and strategies. Stay informed about industry trends and emerging technologies to keep our creative strategies innovative and effective.
Marketing Intern
ABSA
Gqeberha
04.2016 - 01.2019
- As a Marketing Intern, I undertook the role of an Event Coordinator for the Ready To Work program
- My responsibilities included meticulous event planning, coordination, and execution
- I successfully organized and managed key program events, ensuring seamless operations and excellent participant experiences
- This experience enhanced my organizational and project management skills, demonstrating my ability to thrive in a fast-paced, dynamic environment.
Education
Advanced Diploma in Marketing Management - Marketing Management And Research
University of Johannesburg
Johannesburg, South Africa 02.2022 - 04.2023
Diploma in Marketing - Marketing
Nelson Mandela University
Gqeberha 02.2017 - 04.2021
Skills
Word
Keynote
Powerpoint
Excel
Marketing Communications
Project Leadership
Concept Development
Strategic communications
Communications strategies
Campaign Management
Websites
Languages
English
Bilingual or Proficient (C2)
Xhosa
Bilingual or Proficient (C2)
Zulu
Upper intermediate (B2)
Afrikaans
Upper intermediate (B2)
Software
Microsoft Powerpoint
Keynote
Microsoft Excel
Microsoft Word
Timeline
Senior Copywriter
Soul Providers Collective
05.2024 - Current
Creative Lead
T&W
09.2022 - 05.2024
Advanced Diploma in Marketing Management - Marketing Management And Research
University of Johannesburg
02.2022 - 04.2023
Diploma in Marketing - Marketing
Nelson Mandela University
02.2017 - 04.2021
Marketing Intern
ABSA
04.2016 - 01.2019