Summary
Overview
Work History
Education
Skills
Additional Information
Marital Status
Own Vehicle
Current Residential Area
Education And Development
Professional Courses
Citizenship
Personal Information
Interests
Timeline
Generic
Boitumelo Rakuba

Boitumelo Rakuba

SOCIAL MEDIA And E-COMMERCE SPECIALIST
Johannesburg

Summary

Experienced Social Media & E-Commerce Strategy Director with over 7 years of expertise in managing and marketing social media platforms and online marketplaces. Creative and versatile with a sharp eye for detail, I excel in crafting and executing strategies that drive engagement and sales across TikTok, Instagram, and Amazon. Known for exceptional copywriting, brand management, and marketing prowess, I lead a dynamic team in strategizing growth initiatives. Skilled in SEO, email marketing, and paid advertising, I bring a holistic approach to digital commerce. Detail-oriented and highly organized, I manage multiple projects with precision, ensuring timely delivery and measurable results.

Overview

2025
2025
years of professional experience

Work History

SOCIAL MEDIA & E-COMMERCE STRATEGY DIRECTOR

NATURE'S CRAFT
08.2024 - Current
  • Mentored junior team members, fostering professional development and nurturing future leaders within the organization.
  • Identified new market opportunities, leading to an expansion in product offerings and increased sales.
  • Conducted market research to identify emerging trends, utilizing data-driven insights to inform future strategy direction.
  • Spearheaded digital transformation efforts within the organization, adopting cutting-edge technologies that streamlined operations and improved overall productivity levels.
  • Increased company revenue by developing and implementing strategic plans for business growth.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

SENIOR SOCIAL MEDIA MANANGER/ COMMUNITY MANAGER

BRITISH MUMS DUBAI
Johannesburg
2 2018 - 06.2024
  • Managed social media accounts (Facebook, Instagram, TikTok, X aka Twitter) for clients, generating interest for existing and upcoming product or service releases.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Managed British Mums online store using Shopify.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates. Created content with SEO keywords drawn from Google Analytics.
  • Worked with HootSuite and Google Analytics to create information uniformity.
  • Implemented new SEO and SEM strategies, and Google analytics.
  • Assembled monthly e-newsletters.
  • Developed campaigns, led design, and tracked results.
  • Analyzed Google Analytics for traffic insights and missed opportunities.

SOCIAL MEDIA MANAGER

THE BAKERY IDEAS COMPANY
01.2017 - 02.2018
  • Managed social media platforms (X aka Twitter, Facebook, Instagram, YouTube) for more than 5 companies at different times. Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
  • Created content plans and social media strategies to ensure maximum exposure at all times.
  • Designed and implemented social media strategies to align with business goals.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Strategized and developed video content for client's website and social media publications.
  • Researched and identified new opportunities for increasing company's social media presence.
  • Responded to inquiries and engaged with followers to build community and support customer engagement.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Optimized website content and images to improve search engine rankings.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.


JUNIOR SOCIAL MEDIA MANAGER

VELOCITY MEDIA(JOBURG.CO.ZA)
05.2016 - 01.2017
  • Created social media content with consistent content and tone.
  • Developed comprehensive resource management reports, data presentations, and data analytics reports.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Tracked competitors' content and social presence and responded appropriately when required.
  • Assisted product team in properly and effectively handling bad reviews and negative posts.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Used copywriting skills to create quality content.
  • Performed keyword research to optimize content for SEO.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Monitored competitor content to identify areas for improvement in client campaigns.


EWN News Reporter Intern

Primemediagroup
06.2015 - 12.2015
  • Developed exceptional storytelling skills that resonated with diverse audiences across various mediums including digital, radio, or television broadcasts.
  • Established credibility as a news reporter by cultivating strong relationships with sources and maintaining ethical journalism standards.
  • Collaborated with editors to refine story ideas for maximum impact on target audiences.
  • Attracted larger audiences by utilizing social media platforms to share news updates and promote upcoming stories or segments.

News Reader

Rhodes Music Radio
04.2013 - 05.2015
  • Developed strong on-air presence, utilizing effective communication skills to convey complex ideas clearly.
  • Enhanced audience engagement by delivering accurate and timely news updates in a compelling manner.
  • Analyzed complex information from diverse sources, ensuring comprehensive understanding of the subject matter.
  • Upheld ethical guidelines when conducting investigations into sensitive subjects or controversial issues.
  • Maintained high journalistic standards, upholding objectivity and accuracy in reporting news stories.

Junior Writer

Grocott's Mail
02.2012 - 11.2012
  • Wrote concise yet informative news briefs keeping readers informed about important happenings in condensed format.
  • Delivered accurate reporting on a wide range of topics including politics, business, sports, and entertainment.
  • Utilized multimedia tools such as photography and video to enhance storytelling capabilities.
  • Covered breaking news events quickly and accurately, ensuring timely publication of stories.

Education

HONOURS - MEDIA MANAGEMENT - MEDIA STUDIES

RHODES UNIVERSITY
GRAHAMSTOWN EASTERN CAPE
04.2001 -

Bachelor of Arts - Journalism, Broadcast

RHODES UNIVERSITY
GRAHAMSTOWN EASTERN CAPE
04.2001 -

MATRIC -

PARKTOWN HIGH SCHOOL FOR GIRLS
JOHANNESBURG
04.2001 -

Skills

Brand strategy

E-Commerce Growth Leadership

Strategic Multi-Platform Marketing

Email Marketing

Social Media Marketing

Google Analytics Proficiency

Copywriting

Content Optimization

Google Adwords

Reporting and Metrics

SEO Strategies

Editing and Proofreading

Additional Information

AVAILABILITY: Immediate

CURRENT/MOST RECENT SALARY: R 20 000 gross

Marital Status

Single

Own Vehicle

Yes - Code 08

Current Residential Area

Soweto, Johannesburg

Education And Development

Awarded the PrimeMedia Scholarship in 2015 to study  Media Management at Rhodes University.

  • Honour's Degree in Media Management, Rhodes University, 2015
  • Bachelor of Journalism Degree, Rhodes University, 2014
  • Grade 12 (Matric), Parktown High School for Girls, 2010

Professional Courses

First Aid

Citizenship

South African

Personal Information

Date of Birth: 04/28/91

Interests

Traveling, learning a new language, gaining a new skill

Timeline

SOCIAL MEDIA & E-COMMERCE STRATEGY DIRECTOR

NATURE'S CRAFT
08.2024 - Current

SOCIAL MEDIA MANAGER

THE BAKERY IDEAS COMPANY
01.2017 - 02.2018

JUNIOR SOCIAL MEDIA MANAGER

VELOCITY MEDIA(JOBURG.CO.ZA)
05.2016 - 01.2017

EWN News Reporter Intern

Primemediagroup
06.2015 - 12.2015

News Reader

Rhodes Music Radio
04.2013 - 05.2015

Junior Writer

Grocott's Mail
02.2012 - 11.2012

HONOURS - MEDIA MANAGEMENT - MEDIA STUDIES

RHODES UNIVERSITY
04.2001 -

Bachelor of Arts - Journalism, Broadcast

RHODES UNIVERSITY
04.2001 -

MATRIC -

PARKTOWN HIGH SCHOOL FOR GIRLS
04.2001 -

SENIOR SOCIAL MEDIA MANANGER/ COMMUNITY MANAGER

BRITISH MUMS DUBAI
2 2018 - 06.2024
Boitumelo RakubaSOCIAL MEDIA And E-COMMERCE SPECIALIST