Boitumelo Molise
Public Relations Account Executive
Sunninghil, Sandton
Summary
Dynamic and driven professional with a passion for PR and Marketing and a keen interest in creating impactful brand experiences. I possess a solid understanding of media relations and digital marketing, with proven skills in crafting compelling press releases, driving brand awareness and managing social media campaigns. I am eager to apply my skills while learning from seasoned professionals.
Overview
2026
2026
years of professional experience
22
22
years of post-secondary education
Work History
Public Relations Account Executive
Orchard on 25
08.2024 - Current
- Coordinated cross-functional teams within the agency to deliver integrated marketing campaigns that exceeded client expectations.
- Established strong relationships with key journalists, fostering trust and securing positive coverage for clients.
- Secured high-profile media placements, enhancing client reputation and market presence.
- Collaborated with clients to set clear objectives, execute PR plans, and achieve desired results.
- Developed compelling press materials for effective brand messaging and increased visibility.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Drafted press releases for clients detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Brand Marketing Intern
Nestle Pty Ltd
4 2023 - 5 2024
- Led an internal launch event for KitKat as part of Nestle's 'TechAbreak' employee engagement campaign, driving significantly positive outcomes and achieving a notable turnaround in engagement
- Developed an Uber Eats In-App promotional campaign for Bar One and TEX with Nestle's creative agency to drive brand awareness and volume
- Drove digital competitions on brand social media platforms in order to trigger purchase, collecting 1PD & driving engagement in line with maintaining leading share
- Aided brand managers in the design of visually appealing packaging that aligned with brand's identity guidelines, ensuring a smooth shift from existing packaging to new designs.
- Liaising with agency to ensure briefs, campaign timings and deliverables are met as part of campaign KPIs
- Reviewed and curated influencer content to align with the #EnjoyNestleMagic campaign messaging and objectives, effectively driving reach and engagement
- Ensuring that influencer content is whitelisted as part of paid media content for brand to run ads
- Coordinated with design and media teams to develop high-quality creative assets.
- Supporting the marketing team with administrative tasks, including managing monthly budget spends, tracking expenses, and processing purchase orders through SAP to ensure smooth financial operations of marketing activities
- Tracking pre and post evaluations of campaigns and applying learnings to future brand plans.
Content Coordinator Trainee
VUT Campus TV (MediaHub Project)
04.2022 - 09.2022
- Created and delivered live content on VUT Campus TV platform/app that was informative, educational, and engaging, specifically tailored to university students
- Attended meetings with different university departments to gather information about their content requirements and preferences, coordinated production of department-specific content, ensuring it met their needs and objectives
- Created and maintained content schedules and calendars to coordinate content process across all touchpoints, including production, editing, marketing, and distribution teams.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Coordinated with writers and videographers to produce visually appealing and informative content.
Education
Advanced Diploma - Public Relations Management
Vaal University of Technology
04.2001 - 04.2023
Skills
Influencer Outreach
Brand Marketing
Campaign Planning and Evaluation
Event Planning and Coordination
Content Creation and Development
Media Relations
Press Release Writing
Creative Campaigns
Reputation management
PR Report writing
Timeline
Public Relations Account Executive
Orchard on 25
08.2024 - Current
Content Coordinator Trainee
VUT Campus TV (MediaHub Project)
04.2022 - 09.2022
Advanced Diploma - Public Relations Management
Vaal University of Technology
04.2001 - 04.2023
Brand Marketing Intern
Nestle Pty Ltd
4 2023 - 5 2024
References
References Upon Request