Boitumelo Molise
Public Relations Account Executive
Sunninghil, Sandton
Summary
Dynamic and driven professional with a passion for PR and Marketing and a keen interest in creating impactful brand experiences. I possess a solid understanding of media relations and digital marketing, with proven skills in crafting compelling press releases, driving brand awareness and managing social media campaigns. I am eager to apply my skills while learning from seasoned professionals.
Overview
2026
2026
years of professional experience
22
22
years of post-secondary education
Work History
Public Relations Account Executive
Orchard on 25
08.2024 - Current
- Coordinated cross-functional teams within the agency to deliver integrated marketing campaigns that exceeded client expectations.
- Established strong relationships with key journalists, fostering trust and securing positive coverage for clients.
- Secured high-profile media placements, enhancing client reputation and market presence.
- Collaborated with clients to set clear objectives, execute PR plans, and achieve desired results.
- Developed compelling press materials for effective brand messaging and increased visibility.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Drafted press releases for clients detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Brand Marketing Intern
Nestle Pty Ltd
4 2023 - 5 2024
- Led an internal launch event for KitKat as part of Nestle's 'TechAbreak' employee engagement campaign, driving significantly positive outcomes and achieving a notable turnaround in engagement
- Developed an Uber Eats In-App promotional campaign for Bar One and TEX with Nestle's creative agency to drive brand awareness and volume
- Drove digital competitions on brand social media platforms in order to trigger purchase, collecting 1PD & driving engagement in line with maintaining leading share
- Aided brand managers in the design of visually appealing packaging that aligned with brand's identity guidelines, ensuring a smooth shift from existing packaging to new designs.
- Liaising with agency to ensure briefs, campaign timings and deliverables are met as part of campaign KPIs
- Reviewed and curated influencer content to align with the #EnjoyNestleMagic campaign messaging and objectives, effectively driving reach and engagement
- Ensuring that influencer content is whitelisted as part of paid media content for brand to run ads
- Coordinated with design and media teams to develop high-quality creative assets.
- Supporting the marketing team with administrative tasks, including managing monthly budget spends, tracking expenses, and processing purchase orders through SAP to ensure smooth financial operations of marketing activities
- Tracking pre and post evaluations of campaigns and applying learnings to future brand plans.
Content Coordinator Trainee
VUT Campus TV (MediaHub Project)
04.2022 - 09.2022
- Created and delivered live content on VUT Campus TV platform/app that was informative, educational, and engaging, specifically tailored to university students
- Attended meetings with different university departments to gather information about their content requirements and preferences, coordinated production of department-specific content, ensuring it met their needs and objectives
- Created and maintained content schedules and calendars to coordinate content process across all touchpoints, including production, editing, marketing, and distribution teams.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Coordinated with writers and videographers to produce visually appealing and informative content.
Education
Advanced Diploma - Public Relations Management
Vaal University of Technology
04.2001 - 04.2023
Skills
Influencer Outreach
Timeline
Public Relations Account Executive
Orchard on 25
08.2024 - Current
Content Coordinator Trainee
VUT Campus TV (MediaHub Project)
04.2022 - 09.2022
Advanced Diploma - Public Relations Management
Vaal University of Technology
04.2001 - 04.2023
Brand Marketing Intern
Nestle Pty Ltd
4 2023 - 5 2024
References
References Upon Request
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