BOIKHUTSO MOKOTO

E-commerce & Growth Specialist with proven track record of launching and scaling direct-to-consumer (DTC) initiatives.

• DTC Platform Launch & Localization: Supported successful launch and localization of global AB InBev DTC brand, TaDa Drinks Delivery, in South Africa.
• Market Expansion & Partnership Development: Secured 9 additional partnerships with SAB customers, expanding TaDa's reach and customer base, including key township markets.
• Integrated Marketing Campaigns: Planned and executed first local brand integration with Corona on TaDa platform, setting benchmarks for future campaigns.
• Process Improvement: Led PDCA (Plan-Do-Check-Act) project with logistics team, achieving 21% improvement in service level agreement (SLA) for 60-minute deliveries and optimizing standard operating procedures.

Strategic B2B Platform Communications Specialist - Developed and executed content strategies within B2B execution team, driving commercial objectives.

• Executed of digital in-app campaigns within B2B platform to drive sales & commercial objectives
• Supported launch & growth of BEES Digital Coupons, global commercial innovative for data acquisition and consumer engagement
• Fostered strong relationships with internal stakeholders, ensuring alignment with campaign execution team

E-commerce Operations Specialist with experience supporting the launch of an e-commerce pilot project in Africa. Proven ability in product management, logistics coordination, campaign execution, and performance reporting. Skilled in platform testing and continuous improvement processes.

• Boosted User Experience (UX): Implemented UI/UX recommendations that reduced website bounce rate by 30%, significantly improving consumer experience on the platform.
• Enhanced Marketing Performance: Collaborated with cross-functional teams to streamline performance marketing reporting, driving more efficient commercial decision-making.
• Expanded Product Offering: Implemented product assortment and categorization recommendations, growing product offerings to over 400 SKUs and laying the groundwork for the Product Information Management system.

Scrum Master & Junior Product Owner with experience leading a Scrum team within The MarTech Africa team. Successfully implemented agile methodologies and established new ways of working to support the marketing organization with the global tech stack. Proven ability in team building, stakeholder management, budgeting, and financial monitoring for data-driven marketing initiatives.

• Onboarded new team members and provided Agile training, fostering team productivity and agile maturity.
• Process Improvement: Mapped business and operational processes to identify and recommend areas for improvement.
• Data Support: Developed a data ingestion application, facilitating the processing and ingestion of over 500,000 consumer data records while adhering to POPIA/GDPR regulations (98 requests processed).

Business Improvement Programme: Gained cross-functional exposure to AB Inbev Africa through a one-year rotational program in the Business Improvement Programme. Rotations included Procurement, Finance (Order-to-Cash), and Business Transformation (Commercial).

• Established team cadence and improved team productivity by implementing Agile methodology as scrum master.
• Procurement & Crisis Management: Assisted in creating and processing Purchase Requisitions/Purchase Orders and Goods Received Notes (PR/POs & GRNs) for PPE during the Africa Zone's COVID-19 crisis, ensuring critical supplies were secured.
• Debt Collection & Revenue Recovery: Developed a communication strategy and monitored a process that successfully recovered R20 million in overdue collections from national Group Accounts during the COVID-19 pandemic.
• Data Management & Standardization: Supported the mapping and definition of customer master data templates, contributing to a standardized database across the Africa Zone.