Boiketlo Letlole
Welkom,South Africa
Summary
Strategic leader with nearly 10 years of experience in financial services, agriculture development, and government. Expertise in CRM strategy and client experience management, focusing on customer-centric solutions that enhance retention and satisfaction. Proven track record at Standard Bank Agri-Business, utilizing agricultural insights to develop targeted marketing strategies. Successfully transformed service delivery at the Free State Department of Agriculture, leading to provincial recognition as Best Performing District for two consecutive years.
Overview
11
11
years of professional experience
8043
8043
years of post-secondary education
Work history
District Project Director: Lejweleputswa
Free State Department of Agriculture & Rural Development
Welkom, Free State
02.2020 - 08.2025
- Designed and implemented CRM strategies to enhance client engagement and streamline service delivery.
- Championed a client-centric culture, aligning services with client needs to drive continuous improvements.
- Directed district-wide client relationship management through Extension and Advisory Services to foster trust-based relationships.
- Oversaw management of Agricultural Extension, Food Security, and Soil Conservation programmes.
- Optimised support services to achieve improved operational efficiency.
- Spearheaded strategic planning and resource allocation, advising the Chief Director on CRM-aligned service delivery.
- Established strong partnerships with municipalities, industry partners, and communities.
- Achieved recognition as Best Performing District in Female Entrepreneur Awards (2023 & 2024) and Youth in Agriculture, Forestry and Fisheries Awards.
Agri-Business Manager
Standard Bank of South Africa – Agri-Business
Johannesburg
06.2017 - 01.2020
- Developed and implemented client engagement strategies, establishing Standard Bank Agri-Business as an industry leader.
- Managed stakeholder relations and sponsorships to enhance brand visibility and strengthen partnerships.
- Oversaw marketing campaigns and client events aligned with experience objectives.
- Leveraged agricultural analyst reports to tailor marketing and engagement approaches.
- Provided insights into industry trends for data-driven decision-making.
- Championed digital innovation by utilising social media and online platforms for modernised communication.
Prestige Banker
Standard Bank of South Africa – Prestige Banking
Kimberley, Northern Cape
11.2014 - 07.2015
- Managed portfolio of high-net-worth clients, delivering personalised financial solutions.
- Identified client needs to provide tailored solutions, enhancing retention and acquisition.
- Strengthened Prestige Client Value Proposition, boosting loyalty and satisfaction.
Education
MBA Candidate - MBA
University of the Free State
South AfricaNyukela Public Service SMS Pre-entry Programme - SMS Pre-entry Programme
National School of Government
South Africa 02.2025 - 02.2025
Post-Graduate Diploma - Business Administration
University of the Free State
South AfricaBaccalaureus Agriculturae - Agricultural Management
University of the Free State
South Africa /2012 - 01.2014
Baccalaureus Consumer Science - Food Sciences
University of the Free State
South AfricaSenior Certificate - Matric
Hoërskool Zeerust
South AfricaSkills
- CRM strategy and client experience
- Client journey mapping
- Data-driven decision making
- Stakeholder engagement
- Client acquisition and retention
- Marketing communications
- Strategic planning
- Resource allocation
- Leadership development
- Clear communication
- Analytical thinking
- Problem solving
- Emotional intelligence
- Motivational leadership
- Cross-sector business acumen
References
References available upon request.
Timeline
Nyukela Public Service SMS Pre-entry Programme - SMS Pre-entry Programme
National School of Government
02.2025 - 02.2025
District Project Director: Lejweleputswa
Free State Department of Agriculture & Rural Development
02.2020 - 08.2025
Agri-Business Manager
Standard Bank of South Africa – Agri-Business
06.2017 - 01.2020
Prestige Banker
Standard Bank of South Africa – Prestige Banking
11.2014 - 07.2015
MBA Candidate - MBA
University of the Free State
Post-Graduate Diploma - Business Administration
University of the Free State
Baccalaureus Agriculturae - Agricultural Management
University of the Free State
/2012 - 01.2014
Baccalaureus Consumer Science - Food Sciences
University of the Free State
Senior Certificate - Matric
Hoërskool Zeerust
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