Summary
Overview
Work History
Education
Skills
Additional Competencies
Shortcoursesattended
Careerchronology
Computercompetency
Attitudesandvalues
Name
Contact - Mobile
Driverslicence
References
Projects
Personal Information
Timeline
Generic

Boichoko Seane

Tourism Marketing & Development
Johannesburg

Summary

Dedicated and passionate job seeker with strong organizational skills, committed to helping the team achieve company goals. A proactive problem-solver, committed to streamlining operations to reduce costs and promote organizational efficiency. Utilizing independent decision-making skills and sound judgment to positively impact company success. Demonstrated ability to manage multiple priorities with a positive attitude. Willing to take on additional responsibilities to meet team goals.

Overview

2025
2025
years of professional experience
2015
2015
years of post-secondary education
1
1
Language

Work History

Director

Phatsimo Pty Ltd
2 2019 - Current
  • Advisory services (tourism and agriculture sectors);
  • Source funding opportunities and in different sectors;
  • Marketing services (Graphic design, marketing collateral, strategies)
  • Business Events management services

Chief Marketing Officer

NORTH WEST TOURISM BOARD
02.2014 - 01.2019
  • Prepare Annual Performance plan in line with the Strategic plan of NWTB;
  • Develop Tourism Marketing Strategy and operational plan for Marketing division;
  • Manage all marketing activities which include trade relations, brand management and Business Events Tourism;
  • Manage Market intelligence & development activities of NWTB;
  • Manage all communication activities;
  • Bid for conference and events;
  • Compile Bid document;
  • Assess divisional risk and develop mitigation plans;
  • Stakeholder management;
  • Manage the divisional budget and prepare monthly and quarterly reports;
  • Respond to legislature, Provincial department of Tourism on issues relating to tourism;
  • Report to Marketing Sub Committee meetings
  • Increased market awareness and penetration through development of creative collateral.
  • Managed cross-functional teams for successful marketing campaign execution and performance analysis.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Provided mentorship to junior team members, cultivating their professional development paths within the company.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
  • Developed product positioning strategies to differentiate offerings from competitors in the industry.
  • Established strategic partnerships, expanding market reach and driving revenue growth.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Managed financial, operational and human resources to optimize business performance.
  • Represented organization at industry conferences and events.

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
06.2013 - 01.2014
  • Coordinate the development of communication plan for SANS 1162: 2011 incentives and raise awareness about SANS 1162
  • Coordinate and support the Implementation of the SANS 1162: 2011 self-assessment toolkit for certification agencies and tourism businesses
  • Organising awareness programmes in provinces
  • Coordinate the working group with Responsible tourism expect and government official (Provincial, local and Tourism Authorities)

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
04.2012 - 01.2013
  • Coordinate and facilitate the collection of research data for provincial profiles to inform the support package
  • Provide support on the stakeholder engagement and implementation of the Domestic Tourism Strategy action plan
  • Assist with the implementation of national imperatives i.e NTCE, Tourism Month, INDABA, Tourism Leadership Dialogue and Tourism Awards
  • Support monitoring and verifying the implementation of TEP and Training programmes
  • Coordinate and support the development of tourism infrastructure investment programme and the establishment of a tourism SIP
  • Coordinate and support national tourism imperatives
  • Support the development and implementation of the provincial support package
  • Facilitate and coordinate support prioritised niches for growth and tourism development
  • Organise training with provinces, TEP and Cathsseta

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
08.2010 - 03.2012
  • Organise launch of Service Excellence;
  • Coordinate and implement service excellence initiatives;
  • Develop and create awareness programmes
  • Coordinate production of printing booklets, brochures, posters and promotional materials
  • Develop service excellence awards system;
  • Event planning and organizing;
  • Secure approval from clients on cost estimates

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
11.2007 - 07.2010
  • To co-ordinate all DEAT 2010 Tourism activities with stakeholders;
  • Communicate with both internal and external stakeholders;
  • Organise and plan events;
  • Collate and update information from line function, provinces and host cities, South Africa Tourism, TEP and TGCSA;
  • Facilitate reporting by provinces and host cities on 2010 activities;
  • Coordinate tourism forum;
  • Support regional and international 2010 initiatives, eg 2010 TFCA strategy;
  • Reason for leaving: Deployment

ASSISTANT DIRECTOR

DEPARTMENT OF ENVIROMENTAL AFFAIRS AND TOURISM
08.2006 - 10.2007
  • Assist with sustainable Tourism Business Development;
  • Assist with identifying, packaging and promoting tourism investment products opportunities domestically and internationally;
  • Promote Tourism SMME development;
  • Facilitate the progress of getting order number, Service level agreement and payment of invoices;
  • Assist with monitoring and providing support where necessary to DEAT/ TEP small business programme;
  • Perform administration functions for all projects
  • Reason for leaving: Restructuring

TOURISM CONSULTANT

KPMG (Pty) Ltd
04.2004 - 07.2006
  • Company Overview: Johannesburg Head Office
  • Tourism research and analysis;
  • Competitor analysis and graph interpretation;
  • Market and financial feasibility studies;
  • Develop Tourism Investment Strategy;
  • Develop Marketing Strategy;
  • develop Tourism Master Plans;
  • Write proposal and Reports;
  • General administration
  • Johannesburg Head Office
  • Reason for leaving: Renew Challenges

Education

B-TECH TOURISM MANAGEMENT - Research Methodology, Tourism Project, Tourism development, Marketing Management, Strategic Tourism Management, Strategic Management

UNISA

PROJECT MANAGEMENT (CERTIFICATE) - Introduction to Project Management, Introduction to the Project Life-cycle, Project Management, Scope of Projects, Time Management & Project Techniques, Costing, Quality and Project Management, Resources Utilisation, Project Reporting

UNIVERSITY OF JOHANNESBURG (BUSITECH)
03.2006 - 08.2006

TOURISM MANAGEMENT (NATIONAL DIPLOMA) - Tourism Management III, Business Management III, Development Management III, Marketing II, Public Relations, Mercantile Law, Communication, End User Computing

VAAL TRIANGLE TECHNIKON

MATRIC - undefined

PUDUMONG HIGH SCHOOL

MBA PROGRAMME - Organisational Behaviour, Statistics, Marketing Management, Business Economics, Business Accounting, Operations Management, International Management, Human Resource Management, Change Management, Financial Management, Business Strategy, Project Management

TSHWANE BUSINESS SCHOOL
01.2014 - 01.2015

Skills

    Project Management

    Operations Management

    Team Management

    Project Coordination

    Business Planning

    Verbal and written communication

    Creativity and Innovation

    Contract Negotiation

    Budget Control

    Strategic Planning

    Staff Management

    Strategies and goals

Additional Competencies

  • GOOD COMMUNICATIONS
  • TIME MANAGEMENT
  • STRESS TOLERANCE
  • PROBLEM SOLVING
  • TEAM WORK AND PROJECT MANAGEMENT
  • INTERPERSONAL
  • GOOD REPORT WRITING
  • BUDGET MANAGEMENT
  • PLANNING AND ORGANISING

Shortcoursesattended

  • Report Writing, 2004
  • Power Point, 2004
  • Speed-reading, 2005
  • Presentation Skills Course, 2006
  • Tourism Development and Management, 2006
  • Managing Tourism Destinations, 2006
  • Enhancing Competitiveness of SMME's in Tourism Sector, 2006

Careerchronology

  • 02/19 to present, Phatsimo Pty Ltd, Director, Advisory services (tourism and agriculture sectors), Source funding opportunities in different sectors, Marketing services (Graphic design, marketing collateral, strategies), Business Events management services
  • 02/14 to 12/19, NORTH WEST TOURISM BOARD, Chief Marketing Officer, Prepare Annual Performance plan in line with the Strategic plan of NWTB, Develop Tourism Marketing Strategy and operational plan for Marketing division, Manage all marketing activities including trade relations, brand management and Business Events Tourism, Manage Market intelligence & development activities of NWTB, Manage all communication activities, Bid for conference and events, Compile Bid document, Assess divisional risk and develop mitigation plans, Stakeholder management, Manage the divisional budget and prepare monthly and quarterly reports, Respond to legislature, Provincial department of Tourism on issues relating to tourism, Report to Marketing Sub Committee meetings
  • 06/13 to 01/14, DEPARTMENT OF TOURISM, ASSISTANT DIRECTOR, Coordinate the development of communication plan for SANS 1162: 2011 incentives and raise awareness about SANS 1162, Coordinate and support the Implementation of the SANS 1162: 2011 self-assessment toolkit for certification agencies and tourism businesses, Organising awareness programmes in provinces, Coordinate the working group with Responsible tourism experts and government officials
  • 04/12 to 12/13, DEPARTMENT OF TOURISM, ASSISTANT DIRECTOR, Coordinate and facilitate the collection of research data for provincial profiles to inform the support package, Provide support on stakeholder engagement and implementation of the Domestic Tourism Strategy action plan, Assist with the implementation of national imperatives i.e NTCE, Tourism Month, INDABA, Tourism Leadership Dialogue and Tourism Awards, Support monitoring and verifying the implementation of TEP and Training programmes, Coordinate and support the development of tourism infrastructure investment programme and the establishment of a tourism SIP, Coordinate and support national tourism imperatives, Support the development and implementation of the provincial support package, Facilitate and coordinate support prioritised niches for growth and tourism development, Organise training with provinces, TEP and Cathsseta
  • 08/10 to 03/12, DEPARTMENT OF TOURISM, ASSISTANT DIRECTOR, Organise launch of Service Excellence, Coordinate and implement service excellence initiatives, Develop and create awareness programmes, Coordinate production of printing booklets, brochures, posters and promotional materials, Develop service excellence awards system, Event planning and organizing, Secure approval from clients on cost estimates
  • 11/07 to 07/10, DEPARTMENT OF TOURISM, ASSISTANT DIRECTOR, Deployment, Co-ordinate all DEAT 2010 Tourism activities with stakeholders, Communicate with both internal and external stakeholders, Organise and plan events, Collate and update information from line function, provinces and host cities, South Africa Tourism, TEP and TGCSA, Facilitate reporting by provinces and host cities on 2010 activities, Coordinate tourism forum, Support regional and international 2010 initiatives
  • 8/06 to 10/07, DEPARTMENT OF ENVIRONMENTAL AFFAIRS AND TOURISM, TOURISM DEVELOPMENT & INVESTMENT PROMOTIONS,0 ASSISTANT DIRECTOR, Restructuring, Assist with sustainable Tourism Business Development, Assist with identifying, packaging and promoting tourism investment products opportunities domestically and internationally, Promote Tourism SMME development, Facilitate the progress of getting order number, Service level agreement and payment of invoices, Assist with monitoring and providing support where necessary to DEAT/TEP small business programme, Perform administration functions for all projects
  • 04/04 to 07/06, KPMG (Pty) Ltd (Johannesburg Head Office), HOSPITALITY, LEISURE & TOURISM, TOURISM CONSULTANT, Renew Challenges, Tourism research and analysis, Competitor analysis and graph interpretation, Market and financial feasibility studies, Tourism Investment Strategy, Marketing Strategy, Writing proposal and report and administration

Computercompetency

MICROSOFT WINDOWS (XP), Ms Word, Ms Excel, Ms Power Point, Ms Outlook, Ms Project

Attitudesandvalues

  • EAGER TO LEARN
  • GROW
  • INTEGRITY
  • ORGANISATIONAL COMMITMENT

Name

BOICHOKO, SEANE

Contact - Mobile

+27 73 208 1212

Driverslicence

CODE 08

References

  • Ms Loraine Ncube, 083 418 0531
  • Mr Allan Losaba, 082 880 1474
  • Mr Tebogo Mopeloa, 072 662 9932

Projects

Market and financial feasibility study of a sports hotel, leisure and tourism hotel in the sports precinct of Durban, KwaZulu-Natal Market and financial feasibility study for an integrated theme park development in Johannesburg Development of a Tourism Master Plan for the Northern Cape Northern Cape Investment Strategy Market and financial feasibility study for the development of tourism facilities within Yankari Game Reserve, Bauchi State, Nigeria Tourism Infrastructure and Product Audit for North West Rotary bid document

Personal Information

  • ID Number: 7904250398084
  • Nationality: SOUTH AFRICAN

Timeline

Chief Marketing Officer

NORTH WEST TOURISM BOARD
02.2014 - 01.2019

MBA PROGRAMME - Organisational Behaviour, Statistics, Marketing Management, Business Economics, Business Accounting, Operations Management, International Management, Human Resource Management, Change Management, Financial Management, Business Strategy, Project Management

TSHWANE BUSINESS SCHOOL
01.2014 - 01.2015

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
06.2013 - 01.2014

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
04.2012 - 01.2013

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
08.2010 - 03.2012

ASSISTANT DIRECTOR

DEPARTMENT OF TOURISM
11.2007 - 07.2010

ASSISTANT DIRECTOR

DEPARTMENT OF ENVIROMENTAL AFFAIRS AND TOURISM
08.2006 - 10.2007

PROJECT MANAGEMENT (CERTIFICATE) - Introduction to Project Management, Introduction to the Project Life-cycle, Project Management, Scope of Projects, Time Management & Project Techniques, Costing, Quality and Project Management, Resources Utilisation, Project Reporting

UNIVERSITY OF JOHANNESBURG (BUSITECH)
03.2006 - 08.2006

TOURISM CONSULTANT

KPMG (Pty) Ltd
04.2004 - 07.2006

TOURISM MANAGEMENT (NATIONAL DIPLOMA) - Tourism Management III, Business Management III, Development Management III, Marketing II, Public Relations, Mercantile Law, Communication, End User Computing

VAAL TRIANGLE TECHNIKON

MATRIC - undefined

PUDUMONG HIGH SCHOOL

Director

Phatsimo Pty Ltd
2 2019 - Current

B-TECH TOURISM MANAGEMENT - Research Methodology, Tourism Project, Tourism development, Marketing Management, Strategic Tourism Management, Strategic Management

UNISA
Boichoko SeaneTourism Marketing & Development