Overview
Summary
Work History
Education
References
References
Generic

Bianca Louw Scott

Principal Product Designer
Cape Town

Overview

14
14
years of professional experience

Summary

With 15 years of experience in digital product design, I bring a unique blend of strategy, vision, and UX prowess to the table. My journey has spanned diverse roles, deeply ingraining UI/Web design expertise with a robust UX focus. I'm not just about aesthetics; my work aligns closely with business goals, a skill sharpened by my background in graphic design and freelancing.

In the tech arena, I'm adept with tools like Figma, Miro, Asana, Notion, and ChatGPT, and methodologies such as Agile, usability testing, and prototyping. My leadership style? Collaborative yet independent, known for steering projects with innovative strategies. At my core, I’m driven by a relentless pursuit of learning and adaptability, merging creativity with practicality to deliver impactful and functional design solutions.

Work History

Principal Product Designer

Responsive Digital
Cape Town
07.2023 - Current
  • Facilitated brainstorm & whiteboard sessions with direct team and other members of design team.
  • Principal PD on new enterprise payment gateway product for South African market.
  • Conducted contextual enquiries (Usability Testing) & stakeholder interviews
  • Conducted usability testing analysis & reported back to client and stakeholders.
  • Mentoring & guiding team.

Senior Product Designer

Gumtree South Africa
Cape Town
05.2022 - 06.2023
  • Senior Designer for "Buyer" experience on Gumtree platforms, covering public-facing elements like search results and listings.
  • Collaborated with Product Manager, Engineers, and QA to enhance user experience and introduce user-centric features.
  • Developed & spearheaded new marketplace (online payment & delivery) feature set for Buyer experience cross platform.
  • Developed effective NPS rating system for App with positive outcomes.
  • Redesigned "Search Results" and "View Item" templates for Desktop & Mobile.
  • Addressed App store feedback, contributing to improvements in new app.
  • Conducted competitor review reports.
  • Created prototypes for usability testing of new features.

Product Design Lead

ayoba
Cape Town
10.2020 - 03.2022
  • First internal hire for building ayoba's UX team, collaborating with a digital partner to align with ayoba's vision for an African experience.
  • Conducted user research amidst challenges of the app's "zero-rating" and COVID-19, employing innovative communication methods.
  • Focused on establishing processes for Product Design's integral role in ayoba's future, including:
    - Implementing project management tools.
    - Conducting design review and prioritization sessions.
    - Introducing a Design QA phase in the product cycle.
  • Experienced significant growth, adaptability, perseverance, and enhancement of leadership skills at ayoba.

Senior UX/UI Contractor

Lov.Cash
06.2020 - 10.2020
  • Offered UX/UI support for backend dashboard system.
  • Redesigned company logo.
  • Assisted in wireframing and developing user flows.

Senior UX/UI Designer

Jembi Health Systems NPC
Cape Town
05.2018 - 05.2020
  • Led UX/UI design at Jembi, guiding product direction through field research and user interviews in clinics and hospitals.
  • Spearheaded UI design for data capturing software in healthcare settings.
  • Collaborated on creating User Personas, Card Sorting, User Journeys, and Screenflows with Business Analysts.
  • Conducted and hosted discovery workshops.
  • Provided HTML & CSS support to software engineers.
  • Managed company social media and designed marketing collateral for new/existing products.
  • Achieved major rebranding of Jembi, including a new logo and website redesign, incorporating extensive UX research and content production.

Senior UI Designer

GLI
Cape Town
06.2016 - 05.2018
  • Senior Designer at GLI, a software house in the online lottery betting industry, focusing on both B2C and B2B products.
  • Led design guidance, meetings, communication, and ensured brand standard implementation.
  • Specialized in designing new and updating existing product interfaces.
  • Created UI designs based on UX wireframes and research findings.
  • Mentored junior designers in the company.
  • Supervised production teams in design aspects.
  • Developed marketing and branding materials.
  • Implemented new production and efficiency processes.
  • Provided HTML & CSS assistance as required.

Designer

Cellfind
Cape Town
06.2015 - 01.2016
  • Assumed responsibility for all company design and creative work, including both print and digital, to rebrand and reposition the company in the market.
  • Promoted to Marketing & Design Coordinator in October, overseeing all marketing aspects while continuing to handle all design tasks.

Graphic / Web Designer

Liquid Thought
Cape Town
01.2014 - 06.2015
  • Collaborated closely with UX designers, strategists, developers, and clients on client projects, pitches, and proposals.
  • Focused on UI designs, brochure website designs, and branding work.
  • Mentored junior designers in the team.

Web Designer

Growww Design
Cape Town
01.2010 - 12.2013
  • Full-time remote freelancer specializing in a mix of print and digital design projects.
  • Main focus on creating functional, intuitive, and aesthetically pleasing interfaces for various platforms, including backend systems and web apps.
  • Core expertise in UI and web design.
  • Engaged in branding and corporate identity work.
  • Skilled in HTML & CSS, with significant experience in WordPress.
  • Managed projects involving clients and developers.

UI Designer

GSDH
Cape Town
12.2010 - 06.2011
  • Primary responsibilities included creating Flash banners, developing HTML & CSS for landing pages, and handling minor web design tasks.

Web Designer

Tenacity Works
Cape Town
03.2010 - 11.2010
  • Focused on UI and web design, logo creation, and developing corporate identities.
  • Created Flash banners, and developed HTML and CSS for landing pages.
  • Collaborated closely with UX designers, strategists, developers, and clients.

Education

National Three Year Diploma - Graphic Design

Cape Peninsula University of Technology (CPUT)
Cape Town, South Africa
01.2004 - 2007.12

References

Zandre Jansen v Vuuren

Head of Product & User Experience at Gumtree,

zjansenvanvuuren@gumtree.co.za, +27 76 885 0115


Nolan Wolff

Head of ayoba - direct manager

nolanwolff@yahoo.com, +61 449 887 594


Anita Pyke

Product Manager @ ayoba

anitapyke@gmail.com

References

Zandre Jansen v Vuuren

Head of Product & User Experience at Gumtree,

zjansenvanvuuren@gumtree.co.za, +27 76 885 0115


Nolan Wolff

Head of ayoba - direct manager

nolanwolff@yahoo.com, +61 449 887 594


Anita Pyke

Product Manager @ ayoba

anitapyke@gmail.com

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Bianca Louw ScottPrincipal Product Designer