Bianca Dybala
Amsterdam,
Summary
Skilled marketing professional with strong background in crafting persuasive and compelling copy. Proven ability to drive engagement and conversions through strategic content creation and copywriting. Known for excellent collaboration and adaptability, ensuring alignment with team goals and evolving project needs. Expertise in SEO, content strategy, and brand voice development. Diligent marketer with solid background in crafting compelling marketing content. Demonstrated success in creating persuasive copy that aligns with brand voice and drives engagement. Proven ability to utilize creativity and strategic thinking to produce high-impact marketing materials.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Assistant Manager
Number Nine
10.2024 - Current
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations to ensure accurate financial reporting.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Copywriter & Website Manager
Women in AI | AI4All
10.2024 - Current
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
FOH & BOH Process Coordinator
Savora
11.2023 - 08.2024
- Streamlined processes by implementing efficient workflow strategies and reducing bottlenecks in production.
- Mentored junior team members in mastering essential skills for effective process coordination while fostering a culture of continuous improvement.
- Provided support during audits by maintaining thorough records of all relevant documentation related to process coordination activities within the organization.
- Identified financial and resource productivity gains and developed opportunities to market services.
- Coordinated training programs for new employees, ensuring they were well-versed in company processes and best practices.
PR, Marketing & Social Media Manager
Giovani Italo Sudafricani CPT
01.2021 - 12.2023
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Coordinated brand partnerships such as Aperol Spritz, the Italian Consulate of South Africa, and various local restaurants, leveraging their reach and reputation to expand brand visibility.
SEO Copywriter & Content Writer
BaseCloud
08.2022 - 11.2023
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Supported client projects from planning to on-time completion of quality deliverables.
- Boosted web traffic with SEO-optimized articles, integrating targeted keywords seamlessly.
- Provided content support for sales teams, creating persuasive pitch decks that effectively communicated value propositions.
- Specialized in internal writing on SaaS, CRM, CMS, and other tech-related topics for the business itself in various forms of copy across multiple platforms.
Content Writer & Digital Marketer
Rocket Expansion
01.2022 - 07.2022
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Proved successful working within tight deadlines and a fast-paced environment.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
Marketing Intern
Brainnest
12.2021 - 01.2022
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched interesting and relevant content to capture interest and improve potential site traffic.
- Participated in training sessions on digital marketing tools, increasing efficiency of online campaigns.
- Researched competitor trends and interpreted findings to report conclusions to internship supervisors.
- Collaborated with internship team members to create marketing materials that clearly communicated product benefits.
- Assisted in the successful planning and execution of hypothetical product launch events.
Junior Administrative Assistant
Dr. Dybala Medico-Legal Services
01.2016 - 01.2021
- Supported project completion with diligent document preparation, proofreading, and editing tasks.
- Optimized time management within the office by prioritizing tasks according to urgency and importance levels.
- Collaborated effectively with cross-functional teams to ensure seamless workflow across various projects and tasks.
- Demonstrated adaptability while assisting various departments with diverse administrative needs.
- Enhanced team productivity by providing administrative support to colleagues as needed.
- Promoted a strong work ethic within the team by consistently meeting deadlines on assigned tasks without sacrificing quality or accuracy.
Education
Bachelor of Science - Business Psychology & Languages
University of Cape Town
Cape Town, South Africa03-2021
High School Diploma -
St. Andrew's School For Girls
Johannesburg, South Africa06-2016
Skills
- Problem-solving & goal setting
- Team motivation & task delegation
- Customer relations
- Workload management
- Creative storytelling
- Content writing & copy editing
- Conversational design
- Content strategy and generation
- Proofreading, editing and review
- Content generation
- Project management
Certification
Coursework
- Advertising & Society - Completed via Coursera with distinction. Credential ID YM3M5LSDTDZP (June 2020)
- Viral Marketing and How to Craft Contagious Content - Completed via Coursera with distinction. Credential ID BMX595ZEC3Y7. (June 2020)
- Management of Fashion and Luxury Companies - Completed via Coursera with distinction. Credential ID CTYC4E6YF7LC. (September 2020)
Languages
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Italian
Intermediate (B1)
French
Elementary (A2)
Afrikaans
Elementary (A2)
References
Job Kuijpers: +31 64 155 5417
Lize Ferreira: +27 73 417 1188
Timeline
Assistant Manager
Number Nine
10.2024 - Current
Copywriter & Website Manager
Women in AI | AI4All
10.2024 - Current
FOH & BOH Process Coordinator
Savora
11.2023 - 08.2024
SEO Copywriter & Content Writer
BaseCloud
08.2022 - 11.2023
Content Writer & Digital Marketer
Rocket Expansion
01.2022 - 07.2022
Marketing Intern
Brainnest
12.2021 - 01.2022
PR, Marketing & Social Media Manager
Giovani Italo Sudafricani CPT
01.2021 - 12.2023
Junior Administrative Assistant
Dr. Dybala Medico-Legal Services
01.2016 - 01.2021
Bachelor of Science - Business Psychology & Languages
University of Cape Town
High School Diploma -
St. Andrew's School For Girls
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