Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
BATHABILE MOKOENA

BATHABILE MOKOENA

Senior Manager: Digital Commercialisation

Summary

Experienced Senior Manager: Digital Commercialisation with a proven track record in boosting revenue, optimizing customer journeys, and enhancing user conversion rates. Specializes in digital strategy, campaign management, and communications. Possesses expertise in market insights, sales strategies, and data-driven decision-making. Demonstrates success in leading cross-functional teams, fostering a positive work environment, and championing diversity and inclusion initiatives. Adept at strategic leadership, agile project management, and content creation. Goal is to leverage strategic thinking and innovative solutions to drive organizational growth and digital transformation.

Overview

21
21
years of professional experience

Work History

Senior Manager: Digital Commercialisation

Telesure Investment Holdings
10.2023 - Current
  • Led digital strategy initiatives
  • Enabled significant improvements in funnel optimization
  • Boosted revenue from online channels by catering to both new and returning clients
  • Streamlined customer journeys across Budget, Auto & General, FFW, Dial Direct and Virseker
  • Coordinated efforts among Sales Journey Owners, Digital Platform Owners, and Design teams
  • Optimized the Budget E2E sales flow to prevent funnel drop-offs
  • Optimized conversion process resulting in decreased drop-offs
  • Decreased the percentage of landing page traffic opting for Call Backs from 4%
  • Growing rates of conversion from landing page to start of the Quote
  • Enhanced user conversion rates with the introduction of Budget A/B Testing
  • Enhanced digital transaction volume by achieving a growth rate of 15% between December 2023 and October 2024
  • Increased baseline engagement score by 30% within a year
  • Effective Talent Planning based on ensuring all key roles are filled
  • Fostered a positive work environment, championing diversity and inclusion initiatives that improved team morale and performance
  • Streamlined project management processes, reducing project completion times by 10% and enhancing team collaboration

Digital Campaign Manager

Nedbank Limited
08.2020 - 09.2023
  • Developed targeted digital marketing plans for multiple products
  • Designed and implemented end-to-end digital commercialization campaigns management process
  • Implemented app and web plans enhancing growth and commercialization across services
  • Executed a campaign in April 2023 resulting in 11,631 clients changing their marketing consent
  • Quarterly initiative boosted customer engagement from 10,000 to 55,000 leads
  • Enhanced relationship building through consistent stakeholder engagement
  • Analyzed data to compile performance reports
  • Routinely analyzed and coordinated plans for future campaign efforts
  • Created plans and communicated deadlines to complete projects on time

Communications Manager

Nedbank Limited
05.2018 - 05.2019
  • Designed and monitored best practices for all internal communications
  • Contributed to the communications assets in line with brand guidelines
  • Collaborated on governance framework, approach and methodologies to deliver internal communications
  • Developed strategies, playbooks and templates for internal communications activities
  • Liaised with business to partner and identify opportunities to measure communications success
  • Analysed reporting and insights to increase the reach and effectiveness of all internal communications
  • Reviewed and ensure the relevant internal networks and platforms are utilized and incorporated for the internal communications
  • Analysed, monitor and track uptake and insights from internal communications efforts and activities to track performance and inform future decision making

Officer Communications & Stakeholder

Eskom Holdings SOC Ltd
05.2017 - 04.2018
  • Assist in implementing Eskom's corporate affairs mandate and functions within a specific province or area
  • Work closely with senior and chief advisors to ensure effective communication and stakeholder engagement
  • Plan, prepare, and implement stakeholder engagement strategies and activities
  • Actively engage with various stakeholders, including customers, communities, government bodies, and other relevant parties
  • Identify and map stakeholders, their contexts, issues, and resources
  • Review and improve stakeholder engagement processes and strategies
  • Identify and address potential communication and stakeholder issues proactively
  • Develop and implement strategies to manage crises and negative publicity

Lecturer

Varsity College
02.2017 - 04.2017
  • Planned and developed homework assignments based on lessons taught and student development required
  • Created presentations to deliver lecture material in classroom and online learning environments
  • Marked and graded homework, assignments, papers and tests, providing constructive feedback to improve learning development
  • Assessed student assignments and examinations, providing constructive feedback to support learning outcomes
  • Developed advanced techniques for effective BCom communication
  • Prepared class materials adhering to constructivist principles
  • Supported students in maximizing their written communication proficiency
  • Educated essential skills for effective information transfer between learners and the administrative team

Career Break

Study Sabbatical
09.2015 - 10.2016

Communications Manager

Nedbank Limited
06.2013 - 08.2015
  • Increased brand awareness and preference through internal and external campaigns
  • Coordinated daily updates and alerts for 600 employees across four cities
  • Directed and managed internal and external communications for the Managing Director
  • Supervised marketing agencies in content creation and online initiatives
  • Facilitated two business restructures effectively
  • Initiated a comprehensive re-branding campaign involving logo design, creative elements, messaging, and activation
  • Organised corporate events, including press conferences and product launches, to strengthen stakeholder relationships
  • Facilitated workshops and training sessions for staff on effective communication techniques
  • Managed the production of multimedia content, including videos and podcasts, to enhance digital presence
  • Negotiated with vendors and suppliers to manage budgets for communication projects
  • Provided crisis management solutions, minimizing negative impact on company reputation
  • Managed internal communications, fostering a positive work environment and enhancing employee engagement

Communications Consultant

First National Bank
06.2011 - 05.2013
  • Arranged visit for South African media representatives to India with FNB CEO and executive team
  • Directed communications for various sectors such as Business Banking, Commercial Banking, and Public Sector
  • Established yearly Football First Sponsorship initiative
  • Oversaw media interactions for CEO and Marketing Executive
  • Developed and executed strategic communication plans to support corporate objectives and enhance brand visibility
  • Implemented SEO strategies in digital content creation to increase website traffic and improve search engine rankings
  • Facilitated internal communications, including staff updates and corporate announcements, to foster a cohesive organizational culture
  • Tailored messaging for diverse audiences, ensuring cultural sensitivity and accessibility in all communication materials
  • Analysed market trends and audience insights to inform targeted communication strategies and improve engagement rates
  • Designed marketing strategies and monitored effectiveness

Senior Account Executive

Fleishman Hillard South Africa
07.2010 - 05.2011
  • Surpassed the billable target by reaching 85%
  • Oversaw the Nedbank Retail account with eight distinct business units
  • Discovered potential media opportunities for each business unit
  • Prepared press releases and briefing documents for management teams
  • Created, set and closely monitored sales team goals, ensuring individuals stayed on track to meet targets
  • Obtained an extensive network of contacts to identify opportunities and generate new business
  • Implemented targeted marketing strategies that significantly increased client engagement and sales
  • Conducted regular review meetings with clients to assess satisfaction and identify opportunities for growth
  • Conducted detailed client presentations and product demonstrations to highlight features and benefits
  • Monitored competitor activity, providing insights for strategic planning and competitive positioning

Account Executive

Magna Carta Public Relations
02.2008 - 06.2010
  • Maintained a standard of achieving 90% in billable targets
  • Oversaw media relations for the Standard Bank account covering ten business units
  • Oversaw the launch of all museum-related media efforts with great success
  • Executed high-profile celebrity-endorsed campaign for Standard Bank Achievers
  • Built long-lasting client relationships using strengths in communication and interpersonal relations
  • Coordinated with cross-functional teams to deliver comprehensive solutions that met client objectives
  • Deployed established sales tactics and messaging to convert assigned inbound leads into client wins
  • Monitored competitor activity, adapting strategies to maintain competitive advantage
  • Collaborated with creative teams to develop engaging marketing materials aligned with client branding
  • Provided crisis management solutions during unexpected events, minimizing impact on client operations

Marketing Assistant and Corporate Executive

Ambassador Group
12.2006 - 01.2008

Public Relations Assistant

Masincedane Sport
02.2004 - 01.2005

Education

MSc. - International Marketing

University of Sussex

Certificate - Management Development

Milpark Business School
Johannesburg, GP

Fundamentals of Project Management - undefined

University of Witwatersrand
Johannesburg, GP

BTech - Public Relations Management

Cape Peninsula University of Technology
Cape Town, WC

National Diploma - Public Relations Management

Cape Peninsula University of Technology
Cape Town, WC

Matric Certificate - undefined

Springs Girls High School
Johannesburg, GP

Skills

  • Consumer Insights
  • Sales strategies and planning
  • Organisational change management
  • Financial oversight
  • Data analytics
  • Employee performance management
  • Quarterly company planning
  • Agile project management
  • Change management
  • Analytical Decision-Making
  • Strategic leadership
  • Customer strategy and service design
  • Real-time supervision
  • Cross-functional communication
  • Multi-dimensional team leadership
  • Reporting management
  • Strategy execution
  • Customer relationship management
  • Engaging leadership style
  • Press release writing
  • Creativity and innovation
  • Campaign performance analysis
  • Content creation
  • Influential leadership
  • Digital marketing techniques
  • Marketing communications
  • Search Engine Optimization
  • Microsoft Office proficiency

References

References are available on request

Timeline

Senior Manager: Digital Commercialisation

Telesure Investment Holdings
10.2023 - Current

Digital Campaign Manager

Nedbank Limited
08.2020 - 09.2023

Communications Manager

Nedbank Limited
05.2018 - 05.2019

Officer Communications & Stakeholder

Eskom Holdings SOC Ltd
05.2017 - 04.2018

Lecturer

Varsity College
02.2017 - 04.2017

Career Break

Study Sabbatical
09.2015 - 10.2016

Communications Manager

Nedbank Limited
06.2013 - 08.2015

Communications Consultant

First National Bank
06.2011 - 05.2013

Senior Account Executive

Fleishman Hillard South Africa
07.2010 - 05.2011

Account Executive

Magna Carta Public Relations
02.2008 - 06.2010

Marketing Assistant and Corporate Executive

Ambassador Group
12.2006 - 01.2008

Public Relations Assistant

Masincedane Sport
02.2004 - 01.2005

Certificate - Management Development

Milpark Business School

Fundamentals of Project Management - undefined

University of Witwatersrand

BTech - Public Relations Management

Cape Peninsula University of Technology

National Diploma - Public Relations Management

Cape Peninsula University of Technology

Matric Certificate - undefined

Springs Girls High School

MSc. - International Marketing

University of Sussex

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BATHABILE MOKOENASenior Manager: Digital Commercialisation